Buscamos uma pessoa Especialista de Conteúdo com forte perfil estratégico e orientação a processos, responsável por desenhar, estruturar e otimizar a operação de conteúdo e jornadas de comunicação. Seu papel será desenhar a arquitetura multicanais e garantir que a engrenagem operacional rode com perfeição para múltiplas marcas. Assim como, definir a lógica de fluxos, calendarização de disparos, leadscore e réguas com foco em conversão e análise de performance.

No dia a dia você irá:
-Estratégia de nutrição: Definir a estratégia de conteúdo e nutrição de leads ao longo de todo o funil (topo, meio e fundo), com foco em conversão.
-Fluxograma: Desenhar o roadmap e calendarização de conteúdo garantindo otimização e eficiência das jornadas, fluxos de automação, réguas, entre canais e formatos.
-Governança operacional: Estruturar a arquitetura operacional da área de nutrição, atuando como PMO da operação de conteúdo, organizando backlog, priorização e acompanhamento de iniciativas.
-Olhar para performance: Criar e evoluir lógicas estratégicas (ex: critérios de segmentação, regras de priorização, inputs para leadscore), monitorando a performance das jornadas e conteúdos, propondo otimizações contínuas com base em dados e OKRs
-Inteligência de dados: Construir o relatório e fazer o monitoramento do funil de vendas e KPIs de performance para tomar decisões ágeis, ajustando as estratégias e operação de nutrição com base no comportamento lead.
-Qualidade e autoridade: Garantir que a estratégia de conteúdo esteja alinhada a princípios de qualidade como EEAT (Expertise, Experience, Authority, Trust) e PLG (Product Led Growth) e sejam executadas pelo time operacional.
-Interface com stakeholders: Atuar como ponte entre marketing, produto e especialistas pedagógicos, capturando insights para enriquecer a estratégia de conteúdo e otimização operacional

Para participar do nosso processo você precisa ter:

-Experiência sólida em estratégia de conteúdo, inbound marketing e nutrição de leads
-Forte capacidade de estruturar jornadas e fluxos de automação com foco em conversão
-Perfil altamente organizado, com experiência em gestão de processos e atuação como PMO
-Visão analítica, com capacidade de interpretar dados de conversão e que transformem em plano de ação, com base na performance da estratégia de conteúdo, funil e OKRs
-Conhecimento na plataforma Marketing Cloud - Salesforce.
-Experiência em colaboração com áreas multidisciplinares (marketing, produto, especialistas de conteúdo)

Diferenciais:
-Experiência em estratégia de inbound e nutrição
-Experiência com operações de conteúdo em escala
-Conhecimento em frameworks como EEAT e estratégias de PLG
-Experiência com otimização de funil e aumento de conversão em bases de leads
-Experiência com ferramentas de gestão de projetos

MUST HAVE:

• 5+ years of experience in data engineering within fast-paced, cloud-native environments
• Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
• Experience building and managing scalable ETL pipelines and data lake infrastructure
• Familiarity with distributed systems, Spark, and data quality best practices
• Strong cross-functional collaboration skills to support BI, analytics, and engineering teams

EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.

YOUR ROLE

Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.

OUTCOMES

• Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
• Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
• Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
• Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
• Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
• Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
• Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture

COMPETENCIES

• Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
• Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
• Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
• Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
• Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
• Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering

MUST HAVE:

• 5+ years of experience in data engineering within fast-paced, cloud-native environments
• Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
• Experience building and managing scalable ETL pipelines and data lake infrastructure
• Familiarity with distributed systems, Spark, and data quality best practices
• Strong cross-functional collaboration skills to support BI, analytics, and engineering teams

EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.

YOUR ROLE

Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.

OUTCOMES

• Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
• Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
• Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
• Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
• Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
• Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
• Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture

COMPETENCIES

• Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
• Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
• Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
• Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
• Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
• Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering

WHY YOU WANT THIS ROLE:

Ready to level up your media buying career with a world-class US company—all from the comfort of your home?

This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.

At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.

If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.

MUST HAVE:

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

***This role will require occasional campaign monitoring after hours or on weekends, as needed.

EXPERIENCE: 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns

YOUR ROLE 

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

OUTCOMES

• Execute and manage social and native ad campaigns across platforms such Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

COMPETENCIES

• Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
• Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
• Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
• Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
• Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

RETENTION STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results-Oriented Retention Strategist to join our team.

The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning ensuring revenue is delivered predictably for the business through retention marketing efforts —using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your role isn't limited to email strategy—you're a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way.

You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools.

 As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.

You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better retention strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

EBANX is one of the most successful fintechs to emerge from Latin America — and today, we are building a truly global payments company. Our mission has remained constant from day one: to unlock access and enable companies and consumers to participate in the digital economy, no matter where they are.

What started as a bold vision has grown into a platform that connects some of the world’s largest digital businesses with customers across 21 of the fastest-growing markets. We operate where complexity exists — turning local challenges into global opportunities, and building the infrastructure that allows payments to move further, faster, and smarter.

We are a team of builders and problem-solvers. We think globally, act with curiosity, and believe diversity of thought is a competitive advantage.

As EBANX enters its next phase of hyper growth, we are looking for people who want to shape the future of payments, expand what’s possible, and help connect businesses and consumers across borders.
Let’s build what’s next — together.

At EBANX’s Product team you don’t just create features. You develop user-centered solutions that transform the experience of millions of consumers and global companies. Every product decision you make has a real impact on the future of digital payments, combining strategic vision, innovation, and collaboration to make our work truly Out Of The Ordinary.

As a Senior Group Product Manager you will lead the strategy, vision, and execution of EBANX's payment solutions. This is a senior leadership role that sits at the intersection of product strategy, commercial growth, and team development. You will own the product direction for Brazil payments end-to-end, while simultaneously building and nurturing a high-performing team of product managers.

You will be accountable for translating EBANX's strategic ambitions into a clear, executable product roadmap — driving adoption, expanding market share, and ensuring our payment solutions remain best-in-class for global merchants. This role demands a leader who can operate at altitude when setting vision, and get into the details when it matters.

What your day-to-day will look like

Product Strategy & Vision

• Define and own the multi-year product strategy for our payment solutions, aligned with EBANX's global ambitions and local market dynamics;
• Translate business objectives into a compelling, prioritized roadmap that balances short-term commercial wins with long-term platform investments;
• Act as the executive voice of the Brazil payments product across the organization — from C-level alignment to cross-functional execution;
• Identify emerging market trends, regulatory shifts, and competitive movements to proactively shape product direction;

Team Leadership & Development

• Lead, mentor, and grow a team of Product Managers, fostering a culture of ownership, curiosity, and customer obsession;
• Set clear expectations, provide ongoing coaching, and drive career development for each team member;
• Establish effective product practices across the team — discovery, delivery, go-to-market, and performance monitoring;
• Create clarity on roles, responsibilities, and decision-making frameworks to enable the team to operate with autonomy;

Commercial Impact & Cross-functional Alignment

• Partner closely with commercial, operations, finance, legal, compliance, marketing, and engineering to build scalable, compliant, high-impact solutions;
• Drive go-to-market strategy for new payment methods and features — including pricing, positioning, enablement, and performance tracking;
• Be the connective tissue between merchant feedback, local market insight, and global product direction;
• Own key performance metrics (TPV, revenue, cost of payment, margins) and drive continuous improvement across the payment funnel;

Discovery & Delivery Excellence

• Champion a rigorous discovery process across the team — competitive analysis, customer research, data-driven insights, and stakeholder input;
• Oversee full product lifecycle management from ideation and discovery through to delivery, launch, and iteration;
• Ensure the team maintains a healthy balance between discovery work, backlog quality, and delivery execution;
• Define and evolve product metrics frameworks to measure success and inform iteration at both team and portfolio level.
  
  

What you need to shine in this role

• Proven track record leading product teams in payments, fintech, or high-growth tech environments — with measurable business impact;
• Deep knowledge of the payments ecosystem in Brazil and/or Latin America: acquirers, issuers, schemes, APMs, PSPs, settlement, FX, and regulatory landscape;
• Strong people leadership skills — experience hiring, coaching, and developing product managers;
• Exceptional business acumen: able to connect product strategy to revenue, unit economics, and market positioning;
• Demonstrated ability to influence and align senior stakeholders across commercial, engineering, legal, and operations;
• Strong track record of operating in global and multicultural organizations;
• Hands-on experience across the full product lifecycle: discovery, roadmap prioritization, delivery, go-to-market, and performance tracking;
• Excellent communication skills in English and Portuguese and Spanish. 

EBANX offers:

• Performance Bonus: Annual bonus program based on company results.
• Meal Allowance: Monthly allowance to support your meals.
• EBANX Education: Financial assistance for undergraduate, graduate, and MBA programs to support your professional growth.
• EBANX Skills: Dedicated budget for courses, certifications, and workshops to encourage continuous learning.
• Language Classes: Language classes to support your personal and professional development.
• Health & Well-being: Medical and dental plans with extensive coverage, including support for dependents and wellness programs.
  Flexible Work Culture: Semi-flexible hours, additional day off on your birthday, and year-end break to support work-life balance.
• Well-being Program: Access to activities and resources that promote physical and mental health.

Learn more about our #ebanxlife on LinkedIn and Instagram, and see what it’s like to be part of a global team that breaks barriers, creates opportunities, and celebrates every achievement together.

✨ An Out Of The Ordinary career is waiting for you here!

WHY YOU WANT THIS ROLE:

Ready to level up your media buying career with a world-class US company—all from the comfort of your home?

This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.

At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.

If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.

MUST HAVE:

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

***This role will require occasion campaign monitoring after hours or on weekends, as needed.

EXPERIENCE: 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns

YOUR ROLE 

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

OUTCOMES

• Execute and manage social and native ad campaigns across platforms such Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

COMPETENCIES

• Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
• Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
• Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
• Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
• Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

WHY YOU WANT THIS ROLE:

Ready to level up your media buying career with a world-class US company—all from the comfort of your home?

This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.

At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.

If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.

MUST HAVE:

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

***This role will require occasion campaign monitoring after hours or on weekends, as needed.

EXPERIENCE: 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns

YOUR ROLE 

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

OUTCOMES

• Execute and manage social and native ad campaigns across platforms such Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

COMPETENCIES

• Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
• Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
• Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
• Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
• Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Nossa área de Veículos

Suas atividades como CSixer

• Avaliar relatórios de vendas, métricas e indicadores de performance, identificando desvios, oportunidades e priorizando ações efetivas de melhoria;
• Acompanhar tendências do mercado automotivo e o movimento da concorrência para apoiar decisões comerciais e orientar a região com foco em rentabilização da operação;
• Gerenciar a carteira de empresas parceiras e clientes, preservando ritmo de atendimento, previsibilidade das oportunidades e evolução das relações comerciais;
• Estruturar e apoiar programas de vendas junto às empresas parceiras, fortalecendo o aumento de volume, conversão e qualidade das operações;
• Atuar como pessoa multiplicadora de boas práticas, promovendo alinhamento entre as regiões e reforçando a cultura e os padrões da área;
• Manter interação constante com times internos - Crédito, Risco, Operações e empresas parceiras comerciais -, preservando a fluidez nos processos e visão integrada da performance regional;
• Apoiar iniciativas de expansão territorial e aprofundamento de presença da marca nos canais automotivos locais.

Requisitos e experiência

Nossos benefícios 

• Vale-refeição; 
• Vale-alimentação; 
• Plano de saúde e odontológico;
• Auxílio-creche; 
• Seguro de vida;
• Wellhub;
• Conexa | Psicologia Viva - terapia online sem custo;
• Cartão C6 Carbon;
• Carbon Spa - salão de beleza localizado em nosso escritório;
• Sala de amamentação;
• Empresa Cidadã - prorrogação do prazo da licença-maternidade e licença-paternidade;
• Bicicletário;
• Vestiário;
• Espaço de convivência - videogame, mesa de sinuca, playball, churrasqueira, chopeira, lanchonete, diversos locais de descanso, redes, cesta de basquete e horta colaborativa e orgânica.

Nossa área de C6 Empresas - Pessoa Jurídica

Suas atividades como CSixer

• Atuar de forma majoritariamente externa com agenda de visitas diárias a clientes e potenciais clientes;
• Gerenciar e desenvolver uma carteira de clientes PJ, conciliando atendimento da base com prospecção ativa e contínua;
• Ser protagonista na geração de novos negócios e no fortalecimento do relacionamento comercial;
• Atuar de maneira consultiva junto aos decisores, entendendo necessidades e estruturando soluções financeiras;
• Comercializar soluções com foco em crédito, adquirência e serviços de cash;
• Conduzir negociações comerciais e apresentações de propostas;
• Acompanhar indicadores da carteira e atuar para evolução dos resultados;
• Trabalhar de forma integrada com áreas internas do banco para viabilização das operações;
• Utilizar o hub como ponto de apoio, sem atuação restrita ao ambiente interno.

Requisitos e experiência

• Ensino Superior completo ou em andamento em Administração, Ciências Contábeis, Gestão Comercial, Gestão Financeira ou áreas correlatas;
• Experiência profissional comprovada na área comercial, preferencialmente no segmento bancário ou financeiro;
• Experiência profissional prévia em produtos e soluções bancárias para Pessoa Jurídica (PJ), como conta corrente, crédito - capital de giro, antecipação de recebíveis, financiamentos -, meios de pagamento, cobrança, investimentos, seguros e demais serviços financeiros;
• Conhecimento em negociação comercial, análise de necessidades do cliente, elaboração de propostas e acompanhamento do ciclo de vendas;
• Capacidade de atuar com foco em resultados e metas, indicadores de performance e estratégias de rentabilização da carteira;
• Conhecimento em ferramentas de CRM, sistemas comerciais e rotinas administrativas relacionadas à gestão de clientes;
• Perfil comercial externo, com histórico de prospecção ativa e expansão de carteira;
• Certificação: para posições de nível Júnior, é exigida a certificação CPA-10 ativa e válida. Para posições a partir de nível Pleno, é exigida a certificação CPA-20 ou CEA ativa e válida;
• CNH B ativa e veículo próprio disponível para deslocamento e visitas comerciais;
• Disponibilidade para atuação 100% presencial, no escritório localizado na região de Curitiba/Paraná.

Nossos benefícios 

• Vale-refeição; 
• Vale-alimentação; 
• Plano de saúde e odontológico;
• Auxílio-creche; 
• Seguro de vida;
• Wellhub;
• Conexa | Psicologia Viva - terapia online sem custo;
• Cartão C6 Carbon;
• Carbon Spa - salão de beleza localizado em nosso escritório;
• Sala de amamentação;
• Empresa Cidadã - prorrogação do prazo da licença-maternidade e licença-paternidade;
• Bicicletário;
• Vestiário;
• Espaço de convivência - videogame, mesa de sinuca, playball, churrasqueira, chopeira, lanchonete, diversos locais de descanso, redes, cesta de basquete e horta colaborativa e orgânica.

EBANX is one of the most successful fintechs to emerge from Latin America — and today, we are building a truly global payments company. Our mission has remained constant from day one: to unlock access and enable companies and consumers to participate in the digital economy, no matter where they are.

What started as a bold vision has grown into a platform that connects some of the world’s largest digital businesses with customers across 21 of the fastest-growing markets. We operate where complexity exists — turning local challenges into global opportunities, and building the infrastructure that allows payments to move further, faster, and smarter.

We are a team of builders and problem-solvers. We think globally, act with curiosity, and believe diversity of thought is a competitive advantage.

As EBANX enters its next phase of hyper growth, we are looking for people who want to shape the future of payments, expand what’s possible, and help connect businesses and consumers across borders.
Let’s build what’s next — together.

At EBANX’s Commercial team, you don’t just close deals. You connect merchants who are transforming the most promising emerging markets in the world. Every negotiation and partnership built has a direct impact on our clients’ growth and on EBANX’s expansion, combining strategy, relationships, and collaboration to make our work truly Out Of The Ordinary.

Your day-to-day impact:

• Managing high-growth enterprise and mid-market merchants with a focus on driving YOY revenue growth by executing strategic commercial growth plans;
• Developing and driving pipeline of new products, market expansion, and share of checkout opportunities, to increase volume and revenue within each merchant relationship; 
• Develop and maintain a trusted relationship, acting as the voice of the customer: learning merchants’ product pain points and expansion plans, understanding their priorities and urgency, and effectively communicating this across internal cross-functional teams
• Outstanding internal and external communication - respond to client’s demands and correctly address, convey compelling value propositions, inform merchants of EBANX’s product roadmap, ability to communicate sensitive news to the merchant;
• Monitor, measure, and propose strategies to continually improve merchant performance, payment method optimization, market penetration, and brand advancement;
• Close collaboration and partnership with a diverse cross functional team (e.g. product, marketing, subject matter experts, operations, risk, legal, and finance) to maximize merchant satisfaction and reference ability;
• Maintain a strong understanding of our competitive landscape and business strategy
• Diligently report on sales pipeline progression within Salesforce.com; requires a high level of organization
• Provide feedback to leadership on ways to optimize the sales cycle, enhance sales channels, and improve corporate brand awareness;
• At all times you will be a positive representative of the company and its brand and will conduct all sales activities with the highest degree of professionalism

Must-haves to shine in this role:

• Experience as Account Manager or Business Development with a tenure of exceeding targets;
• Must have experience in payments;
• Understanding of merchant payment environment and needs;
• Analytical skills, high level of organization, attention to details;
• Proven experience using Salesforce CRM to manage pipelines, forecast revenue, and drive sales process discipline.
• Ability to translate CRM and data insights into actionable account or territory strategies.
• A self-starter who is comfortable in an entrepreneurial and fast paced setting;
• Tenacious and resilient with a positive, solution-oriented attitude;
• Confident, articulate, and professional communication, presentation, and persuasion skills;
• Excellent planning,prioritization, and time management discipline;
• Must have a valid passport and be willing to travel (up to 30% of the time);
• Fluent English (we will test it). A secondary language is a plus.

EBANX offers:

• Meal Allowance: Monthly allowance to support your meals.
• EBANX Education: Financial assistance for undergraduate, graduate, and MBA programs to support your professional growth.
• EBANX Skills: Dedicated budget for courses, certifications, and workshops to encourage continuous learning.
• Language Classes: Language classes to support your personal and professional development.
• Health & Well-being: Medical and dental plans with extensive coverage, including support for dependents and wellness programs.
  Flexible Work Culture: Semi-flexible hours, additional day off on your birthday, and year-end break to support work-life balance.
• Well-being Program: Access to activities and resources that promote physical and mental health.

Learn more about our #ebanxlife on LinkedIn and Instagram, and see what it’s like to be part of a global team that breaks barriers, creates opportunities, and celebrates every achievement together.

✨ An Out Of The Ordinary career is waiting for you here!

EBANX is one of the most successful fintechs to emerge from Latin America — and today, we are building a truly global payments company. Our mission has remained constant from day one: to unlock access and enable companies and consumers to participate in the digital economy, no matter where they are.

What started as a bold vision has grown into a platform that connects some of the world’s largest digital businesses with customers across 21 of the fastest-growing markets. We operate where complexity exists — turning local challenges into global opportunities, and building the infrastructure that allows payments to move further, faster, and smarter.

We are a team of builders and problem-solvers. We think globally, act with curiosity, and believe diversity of thought is a competitive advantage.

As EBANX enters its next phase of hyper growth, we are looking for people who want to shape the future of payments, expand what’s possible, and help connect businesses and consumers across borders.
Let’s build what’s next — together.

At EBANX’s Product team you don’t just create features. You develop user-centered solutions that transform the experience of millions of consumers and global companies. Every product decision you make has a real impact on the future of digital payments, combining strategic vision, innovation, and collaboration to make our work truly Out Of The Ordinary.

What your day-to-day will look like

• Craft and refine EBANX’s product positioning across markets, verticals, and payment methods, based on real market and product insights.
• Turn complex solutions into compelling, value-driven narratives and enablement content for commercial teams.
• Monitor and analyze competitors’ offering, and positioning to shape EBANX’s unique value proposition across products and markets.
• Act as a strategic connector between Product, Commercial, and Marketing teams, ensuring that market and customer insights directly inform roadmap and positioning.

What you need to shine in this role

• Proven ability to define product positioning, messaging, and go-to-market strategies based on market and customer insights;
• Strong communication skills to translate complex solutions into clear, compelling narratives;
• Experience working cross-functionally with Product, Marketing, and Commercial teams;
• Data-driven mindset, with a strategic view and hands-on attitude;
• Ability to work independently, prioritize effectively, and lead projects in a fast-paced, global environment;
• Fluency in English (written and spoken).

Bonus points if you have

• Experience in the payments industry or digital commerce;
• Familiarity with product management or working closely with product teams;
• Experience building merchant-facing materials and collaborating with sales teams.

EBANX offers:

• Performance Bonus: Annual bonus program based on company results.
• Meal Allowance: Monthly allowance to support your meals.
• EBANX Education: Financial assistance for undergraduate, graduate, and MBA programs to support your professional growth.
• EBANX Skills: Dedicated budget for courses, certifications, and workshops to encourage continuous learning.
• Language Classes: Language classes to support your personal and professional development.
• Health & Well-being: Medical and dental plans with extensive coverage, including support for dependents and wellness programs.
  Flexible Work Culture: Semi-flexible hours, additional day off on your birthday, and year-end break to support work-life balance.
• Well-being Program: Access to activities and resources that promote physical and mental health.

Learn more about our #ebanxlife on LinkedIn and Instagram, and see what it’s like to be part of a global team that breaks barriers, creates opportunities, and celebrates every achievement together.

✨ An Out Of The Ordinary career is waiting for you here!

No dia a dia você irá:

• Realizar a gestão do ciclo completo de demandas editoriais, desde o recebimento e alocação para parceiros terceirizados até a garantia da entrega final e o acompanhamento do fluxo de pagamentos.
• Construir e manter relacionamentos sólidos com parceiros externos e clientes internos, atuando como o principal ponto de contato para suporte, alinhamento de expectativas e resolução de dúvidas.
• Monitorar proativamente prazos e entregas, realizando a cobrança de parceiros e garantindo que o cronograma editorial seja cumprido sem perdas de qualidade.
• Identificar gargalos operacionais ou riscos de capacidade na base de fornecedores, propondo soluções e acionando as áreas de apoio para garantir a continuidade da produção.
• Realizar operação de sistemas de gestão e planilhas para controle de indicadores de performance, organização da base produtiva e registro histórico das demandas.

Para participar do nosso processo você precisa ter:

• Ensino superior cursando ou completo em Administração, Gestão de Processos, Comunicação, Letras ou áreas correlatas.
• Experiência prévia em rotinas operacionais, administrativas, gestão de fornecedores ou atendimento B2B com acompanhamento de processos ponta a ponta.
• Domínio de Pacote Office ou Google Workspace, com habilidade específica para organização e manipulação de dados em planilhas.

Diferenciais:

• Experiência com gestão de fornecedores, terceiros ou parceiros externos.
• Familiaridade com fluxos editoriais, produção de conteúdo ou mercado de educação/conteúdo.
• Conhecimento básico de processos financeiros, especificamente no acompanhamento de ordens de compra e fluxos de pagamento.

Estamos buscando uma pessoa para assumir a Coordenação Sênior de Redação dentro da nossa Inhouse de Marketing, com o papel de garantir qualidade, consistência e escala da comunicação escrita das marcas da Arco.
Essa não é uma posição focada apenas em execução. Procuramos alguém que combine excelência criativa em escrita, visão estratégica de marca e capacidade de liderar pessoas e processos, atuando em um ambiente complexo, multifrente e em transformação. 

No dia a dia você irá:

• Liderar e desenvolver o time de redação da Inhouse, atuando tanto na gestão quanto na direção técnica.

• Traduzir narrativas estratégicas em textos claros, consistentes e eficazes.

• Criar, evoluir e garantir a aplicação de: Guidelines de tom de voz, Frameworks narrativos e Padrões de qualidade de escrita.

• Revisar e aprovar textos para diferentes frentes: Campanhas, Conteúdos institucionais, Lançamentos, Materiais de produto, Comunicações recorrentes, Site, redes sociais, CRM, entre outros e Eventos.

• Trabalhar de forma integrada com: Branding, Marketing de Produto, Eventos, Growth e Trade marketing.

• Garantir consistência verbal entre canais, marcas e formatos.

• Utilizar dados, feedbacks e aprendizados de performance para aprimorar narrativas.

• Incorporar IA generativa no fluxo de escrita para ganhar velocidade, escala e consistência.
  
  

Para participar do nosso processo você precisa ter:

• Experiência sólida em redação, copywriting ou conteúdo estratégico.
  
  
• Experiência prévia liderando pessoas ou atuando como liderança técnica.
  
  
• Domínio de escrita multiformato: campanhas, institucionais, produto, social, CRM e materiais de apoio.
  
  
• Capacidade de estruturar frameworks, guidelines e processos de redação.
  
  
• Vivência em ambientes complexos, de crescimento ou com múltiplas marcas.
  
  
• Fluência em português; inglês avançado é um diferencial.

Diferenciais:

• Experiência em empresas de tecnologia
• 
  Background em performance ou copy orientada a métricas.
• 
  Vivência prévia em Inhouse ou agências internas.
• 
  Uso consistente de IA generativa no processo criativo.
• 
  Portfólio que demonstre visão estratégica, clareza narrativa e impacto.

REQ-20251216-004

Estamos buscando uma pessoa estratégica, analítica e criativa para atuar como Especialista de Branding no time de Marketing da Arco Educação.
Essa pessoa será responsável por desdobrar, sustentar e fortalecer a estratégia de marca de uma ou mais marcas do portfólio, garantindo consistência com a arquitetura de marca da Arco, coerência de narrativa e alinhamento às prioridades de negócio.
É um papel com forte atuação na interseção junto aos times de comunicação, produto e criação, sendo o guardião da marca.

🎯No dia a dia você irá:

• Estratégia e consistência de marca
  Atuar no desdobramento e na sustentação do posicionamento das marcas sob sua responsabilidade, garantindo aderência à arquitetura de marca da Arco, clareza de narrativa e coerência estratégica em todos os pontos de contato. Atuar como referência técnica para assegurar que decisões de comunicação, linguagem e expressão da marca estejam alinhadas à sua proposta de valor e aos objetivos de negócio.
• Planejamento e calendarização
  Apoiar a definição, organização e evolução de mensagens-chave, atributos e territórios de marca, transformando diretrizes estratégicas em planos acionáveis ao longo do tempo. Contribuir para o planejamento e a gestão do calendário anual e trimestral da marca, com forte sensibilidade às sazonalidades do calendário escolar e aos momentos-chave do ano, garantindo foco, priorização e presença consistente da marca.
• Leitura de contexto, mercado e performance de marca
  Acompanhar o contexto educacional, tendências de mercado e movimentos competitivos, apoiando leituras estratégicas sobre o posicionamento da marca em temas relevantes para escolas, educadores e famílias. Monitorar indicadores de marca, pesquisas e aprendizados qualitativos, identificando oportunidades, riscos e iniciativas de fortalecimento de reputação, lembrança e preferência.
• Interface com times de marketing
  Trabalhar em parceria com times de Produto e PMM para compreender diferenciais, roadmap e propostas de valor, traduzindo atributos técnicos em narrativas claras e consistentes.
  Apoiar a definição de linhas narrativas para social, PR, eventos e ativações, articulando-se com áreas internas como Comunicação, Comercial, CS, Eventos e Criação, organizando e priorizando demandas com foco e visão estratégica.
• Tradução da estratégia em execução
  Construir e detalhar briefings estratégicos para campanhas, conteúdos e materiais, traduzindo objetivos, mensagens e intenções da marca de forma clara e aplicável para os times de criação. Atuar de forma próxima à execução, acompanhando o desdobramento das entregas e garantindo alinhamento entre estratégia, narrativa e resultado final.

🧠 Para participar do nosso processo você precisa ter:

• Experiência prévia atuando em times de branding.
• Entendimento profundo de posicionamento de marca, construção de 
• narrativas e campanhas integradas.
• Capacidade analítica e visão estratégica combinadas com execução cuidadosa, com atenção aos detalhes.
• Boa comunicação, organização e habilidade de trabalhar de forma colaborativa.
• Experiência prévia em grandes grupos e plataformas de tecnologia será um diferencial.

REQ-20251219-008

CUSTOMER RETENTION STRATEGIST 

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a highly driven and performance-oriented Customer Retention Strategist to join our team.

In this position at Common Thread Collective (CTC), you will play a pivotal strategic role, guiding our clients toward durable, scalable growth. Your core responsibility is to deliver steady and reliable revenue through retention-focused initiatives—using data-backed insights to build accurate forecasts, shape strategic direction, and ensure consistent performance. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your impact goes far beyond managing email programs—you operate as a trusted advisor to our clients across all areas of retention strategy. You clearly communicate the rationale behind our decisions, connecting forecasting insights to the email, SMS, direct mail, and other retention touchpoints we activate. Your clarity strengthens client trust and deepens alignment throughout the partnership.

You also act as a strong advocate for CTC’s unique retention methodology and the tools that support it.

As a Customer Retention Strategist, you lead with precision and purpose, ensuring every initiative is executed to the highest standard and tightly aligned with client objectives.

You thrive on solving complex challenges, take complete ownership of outcomes, and are committed to developing, enhancing, and scaling high-impact retention programs. We embody the principle “Everyday in Every Play, Count on Me”—embracing accountability, striving for excellence, and consistently delivering results that matter.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
  
  

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

🚀 Sobre a Oportunidade

Na XP Inc., acreditamos que nosso time é a chave para o sucesso. Procuramos profissionais em início de carreira, apaixonados pelo mercado financeiro, que compartilhem nossos valores: foco no cliente, espírito empreendedor, mente aberta e sonho grande. Valorizamos pessoas com perfil comercial, que se destacam no relacionamento interpessoal e são movidas pela busca de resultados consistentes.

Saiba mais sobre nosso dia a dia no Instagram e no LinkedIn.

Confira nossas avaliações no Glassdoor.

🔍 O Que Procuramos

Pré-requisitos Essenciais

• Perfil comercial com foco em alta performance e resultados;
• Experiência prévia na área comercial; 
• Conhecimento em produtos financeiros ou seguros;
• Boa comunicação e agilidade de raciocínio;
• Ensino superior cursando ou completo;
• Disponibilidade para atuar presencialmente em Porto Alegre;

Diferenciais

• Familiaridade com ferramentas digitais e análise de dados.

🎯 Desafios e Impacto

• Diagnosticar o momento do cliente por meio de gatilhos digitais e apresentar soluções de proteção personalizadas;
• Atuar em um modelo inovador que integra dados, tecnologia e consultoria para escalar a distribuição de seguros;
• Contribuir para o crescimento da carteira de clientes e a expansão do produto seguros digitais na XP;
• Desenvolver habilidades comerciais e consultivas em um ambiente dinâmico e de alta performance.

Obs.: a contratação é CLT.

⏳ Etapas do Processo

1. Triagem inicial: Análise do currículo para verificar a adequação às qualificações e requisitos da vaga.
2. Testes gerais: Avaliação do alinhamento cultural com o teste da Mindsight e teste de raciocínio lógico da Predictive Index.
3. Entrevista com a equipe de Recrutamento: Discussão sobre as expectativas em relação à vaga e aos objetivos profissionais.
4. Avaliação comercial: Focado nas habilidades específicas necessárias para a função.
5. Entrevista com a liderança: Uma conversa para discutir sua visão e como você pode contribuir para a equipe e a empresa.
6. Oferta: Apresentação da proposta de trabalho, incluindo detalhes sobre remuneração e benefícios.

• Configurar objetos, campos e automações nativas (Flow, Process Builder).
• Desenvolver customizações em Apex, Lightning Web Components (LWC) e Aura.
• Criar relatórios e dashboards para equipes de negócio.
• Projetar e desenvolver integrações síncronas (REST/SOAP) e assíncronas com sistemas internos e externos.
• Aplicar versionamento (Git/SFDX) e participar de pipelines de CI/CD.
• Monitorar logs, performance e governança do ambiente Salesforce.
• Documentar ajustes e manter dados consistentes conforme políticas do CRM.
• Participar de refinamentos, propor alternativas de solução e conduzir code reviews.

• Graduação completa em área tecnológica
• Experiência com Salesforce
• Sólido domínio de Apex, LWC, Aura, SOQL/SOSL, padrões de desenvolvimento assíncrono, arquitetura orientada a eventos e limites da plataforma (governor limits).
• Experiência com múltiplas clouds (Sales, Service, Experience ou Field Service) e integrações via Middleware (MuleSoft, Dell Boomi).
• Proficiência em Git e pipelines de CI/CD.
• Experiência com metodologias ágeis
• Disponibilidade para trabalho presencial

• Conversa inicial
• Avaliações técnicas
• Entrevista com Talent
• Entrevista com liderança
• Proposta

• Desenvolver e manter aplicativos nativos [Swift/SwiftUI | Kotlin/Jetpack].
• Implementar telas, navegação e integração com APIs.
• Garantir testes e boas práticas de código e arquitetura (ex.: MVVM).
• Participar de code review e cerimônias do time.
• Apoiar decisões de arquitetura e evolução do app.
• Contribuir para padrões, performance e guias técnicos do time mobile
• Atuar usando IA e tecnologias para automatizar a produção de código

• Graduação completa em área tecnológica
• Experiência em desenvolvimento nativo para iOS ou Android: Para iOS: Conhecimento em Swift, guidelines da Apple e gerenciamento de dependências. Para Android: Conhecimento em Kotlin, guidelines do Google, Jetpack Components, Coroutines e MVVM.
• Conhecimento em testes unitários e instrumentados para garantir a qualidade do código;
• Disponibilidade para trabalho presencial

• Experiência com Server-Driven UI ou fluxos complexos (onboarding, formulários).
• Conhecimento de CI/CD para mobile (Fastlane, Gradle, Xcode Cloud).
• Prática de testes unitários e de UI.
• Conhecimento da outra plataforma (iOS e Android) ou React Native/Flutter.
• Vivência com metodologias ágeis (Scrum, Kanban)

• Conversa inicial
• Avaliações técnicas
• Entrevista com Talent
• Entrevista com liderança
• Proposta

LIFECYCLE MARKETING STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team.

In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.  At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the “why” strengthens client confidence and builds a deeper sense of partnership

You also serve as a dedicated champion of CTC’s distinctive lifecycle approach and the tools that power it.

As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset: “Everyday in Every Play, Count on Me”—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Lifecycle Marketing Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better Lifecycle Marketing Strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Lifecycle Marketing Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.