We’re looking for an Account Executive, Enterprise Sales to help us develop and close new business with Hootsuite customers within our landmark industries. You will work in a fast paced sales environment selling Hootsuite solutions to prospective customers. This role is a full sales cycle role from opportunity creation to close.  You will be responsible for owning your own pipeline and generating outbound opportunities with companies that could benefit from Hootsuite as their social media management partner. This is a remote-first role and is open to applicants located within Canada or the United States where we comply with our legal hiring entities. In this role, you will report to the Manager, Enterprise Sales. 

WHAT YOU’LL DO:

• Successfully acquire new enterprise sized business customers within our landmark industries in order to achieve individual quota targets. You will be required to also prospect and generate your own outbound leads.
• Navigate sales cycles from value creation to negotiation and closing, and present the value of our solutions to prospective senior level customers. Build trust with C-suite and senior executives, leading strategic, high-impact conversations that uncover business priorities, align solutions to executive objectives, and drive long-term partnerships.
• Take ownership of your quarterly target by crafting and executing a strategy in order to identify, generate and develop net new sales pipeline and achieve/exceed quota targets. Accurately forecast sales activity and revenue attainment.  
• Proactively seek out insightful market and industry information in order to effectively develop rapport with enterprise customers. Recommend relevant solutions by offering a unique product mix from the range of Hootsuite products to solve clients business challenges.  Recommend appropriate third party partner solutions to meet customer needs and build a differentiated pitch for our customers.
• Deliver product presentations and demos to potential customers, showcasing a range of solutions that provide maximum benefit to the customer. Complete RFI/ RFP and other supplier technical requirement documents.
• Partner with our pre & post sales teams to navigate roadblocks and objections, ensuring customer success and long term value for the customer.
• Based on regional needs, craft and generate expansion strategies for existing customers; present the value of our solutions to all levels of prospective customers; look for opportunities to adopt additional products and introduce sales team members to additional internal buyers for cross-sell opportunities.
• Partner with Sales Development Representatives to plan approaches to your accounts and work together to build outbound pipelines.
• Manage, track and report sales activities and results through Salesforce, Sales Navigator and 6Sense
• Travel to see prospects and deliver presentations to stakeholders, ability to coordinate these presentations and workshops with leadership support.
• Facilitate a warm handoff to the implementation and customer teams following the close of the initial customer sale to ensure a smooth customer transition and onboarding.
• Perform other related duties as required.

WHAT YOU’LL NEED:

• Considerable relevant B2B sales experience (experience in software considered an asset); proven ability to achieve or exceed assigned quotas. Social listening experience an asset.
• Ability to focus on client business value, return on investment, and customer solutions (not features-focused selling).
• Demonstrated outbound sales experience, including ability to generate pipeline through proactive prospecting, cold outreach, and strategic outbound campaigns.
• Skilled in crafting and executing sales plans for assigned territories or verticals, including building account strategies, identifying new opportunities, and consistently driving top-of-funnel activity to meet and exceed revenue targets.
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Commitment to Results: Consistently achieving results, demonstrating high performance and challenging self and others to deliver results.
• Customer Focus: Demonstrates a desire to proactively help and serve internal/external customers meet their needs.
• Negotiation: Successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.
• Perseverance: Pursues everything with energy, drive, and a need to finish—doesn’t give up.

WHO YOU ARE:

• Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

This posting is for a current vacancy for which we are actively hiring.

#LI-NS1, #LI-Remote

We're looking for a Revenue Enablement Manager for our Customer Office to own the enablement experience for Hootsuite's post-sale organization including Customer Success Managers, Renewal Owners, and the broader customer-facing teams responsible for retention, expansion, and long-term value delivery. This role sits within the Revenue Enablement function and is dedicated to building the capabilities, frameworks, and learning systems that drive net revenue retention.

This position operates at the intersection of customer success strategy and field execution, ensuring that CSMs and renewal owners have the knowledge, tools, and skills to deepen customer relationships, demonstrate ROI, and grow accounts. 

This role is open in USA and Canada in provinces and states we can legally hire in and will report into the Chief of Staff, Revenue.

WHAT YOU’LL DO

• Develop and maintain customer success and renewal motion playbooks, strategic business review (SBR) guides, customer office management framework and expansion play materials in close collaboration with CS Leadership, Customer Experience & Strategy, Product Marketing, and Revenue Operations.
• Build a coaching cadence for the customer office, leveraging AI conversation intelligence and customer health data to identify skill gaps, improve discovery and value-articulation skills, and increase commercial confidence among CSMs and renewal owners.
• Translate Hootsuite's value proposition into assets and internal training that equip the post-sale team to demonstrate ROI, connect usage to business outcomes, and tell a compelling story at renewal and expansion.
• Design and deliver enablement programs to ensure the post-sale team is fully prepared ahead of any change that affects how they show up with customers.
• Partner with the Revenue Operations and Customer Experience & Strategy teams to drive adoption of CS tools, health scoring systems, and renewal workflows. Turn process and system changes into clear enablement experiences that reduce friction and increase consistency across the team.
• Build a continuous learning program for CSMs and renewal owners through initiatives that reinforce value-based engagement, commercial acumen, and multi-threaded relationship building.
• Establish and track enablement metrics tied to post-sale performance, such as NRR, expansion pipeline, renewal conversion rates, and program adoption, iterating based on field feedback and CS leadership input.
• Serve as an active member of the Revenue Enablement Council, representing the post-sale voice and ensuring customer office initiatives are properly coordinated and sequenced across the broader GTM organization.

WHAT YOU’LL NEED

• 8+ years of experience in customer success enablement, CS operations, or a quota-carrying CSM/account management role within a B2B SaaS company. Background in consulting or strategic advisory is a major plus. 
• Demonstrated experience building and delivering enablement programs with measurable impact on NRR, renewal rates, or expansion pipeline
• Deep understanding of the customer success motion  health scoring, QBR/EBR frameworks, value realization methodologies, and renewal commercial negotiation
• Experience with AI-powered customer success tools, including conversational intelligence, AI-assisted health scoring, and automated coaching systems with a practical understanding of how to embed these capabilities into CSM workflows to improve retention outcomes and commercial effectiveness.
• Familiarity with CS platforms (e.g., Gainsight, Salesforce, Gong, and LMS tools)
• Experience working cross-functionally with CS Leadership, Product Marketing, RevOps, and Finance to build renewal and expansion programs that are both commercially rigorous and customer-centric
• Strong facilitation and communication skills. Effective in designing async learning and running live workshops with experienced CSMs and commercial-focused renewal teams
• Ability to translate complex product value into clear, customer-facing narratives and internal training that builds commercial confidence across the post-sale team

WHO YOU ARE

• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

This posting is for a current vacancy for which we are actively hiring.

#LI-NS1 #LI-Hybrid

We’re looking for a Senior Account Executive, Enterprise Sales to help us develop and close new business with larger enterprise customers within our landmark industries. You will work in a fast paced sales environment selling Hootsuite solutions to prospective customers. This role is a full sales cycle role from opportunity creation to close.  You will be responsible for owning your own pipeline and generating outbound opportunities with companies that could benefit from Hootsuite as their social media management partner. This is a remote-first role and is open to applicants located within Canada or the United States where we comply with our legal hiring entities. In this role, you will report to the Manager, Enterprise Sales.

WHAT YOU’LL DO:

• Successfully acquire new enterprise customers within our landmark industries in order to achieve and exceed individual quota targets.  Develop and execute an industry-specific account growth strategy in order to identify, generate and develop a net new sales pipeline.
• Take ownership of your quarterly target by crafting and executing a strategy in order to identify, generate and develop net new sales pipeline and achieve/exceed quota targets. Accurately forecast sales activity and revenue attainment.
• Lead longer end to end sales cycles from value creation to negotiation and closing, and present the value of our solutions to senior and C-suite prospective customers. Lead strategic, high-impact conversations that uncover business priorities, align solutions to executive objectives, and drive long-term partnerships. Manage complex, global evaluations and manage stakeholders in different regions and departments.
• Proactively and strategically seek out market information and understand the product-market fit in order to effectively develop rapport with customers.
• As a subject matter expert in Social Media Management and in our customers unique industry, advise and recommend relevant solutions by offering a unique product mix from the range of Hootsuite products to solve clients business challenges.
• Evaluate and complete RFI's/ RFP/s , Security and Privacy agreements and manage the proposal and credit review process.
• Educate and inform our customers on the impact social media has on their corporate strategy. Deliver strategic product presentations, demos and supported trials of our solutions to potential customers and prospects, and identify and build consensus among multiple, cross-functional decision makers and influencers.
• Partner with our pre & post sales teams as well as senior and executive internal stakeholders to remove roadblocks, create opportunity and ensure customer success and long term value for the customer.
• Manage, track and report sales activities through Salesforce, Sales Navigator and 6Sense.
• Based on regional needs, craft and generate expansion strategies for existing customers; present the value of our solutions to all levels of prospective customers; look for opportunities to adopt additional products and introduce sales team members to additional internal buyers for cross-sell opportunities.
• Proactively transition the customer to the customer team following the close of the initial customer sale to ensure a smooth customer transition and onboarding.
• Travel to see prospects and deliver presentations to stakeholders, ability to coordinate these presentations and workshops with leadership support
• Lead by example to your peers and share learnings and insights with team members on deal challenges, objections, and account strategy.
• Perform other related duties as required.

WHAT YOU’LL NEED:

• Senior level B2B sales experience, including 2+ years selling to enterprise customers (experience in software considered an asset); proven ability to achieve or exceed assigned quotas. Social listening experience an asset.
• Ability to focus on client business value, return on investment, and customer solutions (not features-focused selling). Demonstrated strategic mindset towards deals and the ability to convey a big picture vision to the customer.
• Experience crafting sales plans for your vertical/territory and building/executing on your account/territory plans. Outbound experience and track record of success sourcing your own pipeline  is a requirement.
• Proven outbound sales expertise, including ability to generate pipeline through proactive prospecting, cold outreach, and strategic outbound campaigns. Skilled in crafting and executing sales plans for assigned territories or verticals, including building account strategies, identifying new opportunities, and consistently driving top-of-funnel activity to meet and exceed revenue targets.
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Commitment to Results: Consistently achieving results, demonstrating high performance and challenging self and others to deliver results.
• Customer Focus: Demonstrates a desire to proactively help and serve internal/external customers meet their needs.
• Negotiation: Successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Perseverance: Pursues everything with energy, drive, and a need to finish—doesn’t give up.

WHO YOU ARE:

• Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

This posting is for a current vacancy for which we are actively hiring.

#LI-NS1, #LI-Remote

Title: Sr. Brand Manager

Location: Stamford, CT

Job Type: FT | Exempt

About the Role:  

We’re searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you’ll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

What You’ll Do: 

In this pivotal role, you will:

• Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape. 
• Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints. 

• Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.

• Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data. 
• Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.     

What You’ll Bring:

• 5–7 years of experiencein brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor’s degreein Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events.
• Strong analytical skills—comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
• Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience.

Title, level, and compensation commensurate with experience

Title: Sr. Brand Manager

Location: Chicago, IL

Job Type: FT | Exempt

About the Role:  

We’re searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you’ll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

What You’ll Do: 

In this pivotal role, you will:

• Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape. 
• Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints. 

• Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.

• Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data. 
• Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.     

What You’ll Bring:

• 5–7 years of experience in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor’s degree in Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events.
• Strong analytical skills—comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
• Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience.

Title, level, and compensation commensurate with experience

Our firm is committed to attracting and retaining professionals who value each other and the service we provide by embracing Teamwork, Collaboration, Client Service, and Innovation.  If you are a motivated professional looking for a long-term fit where you can grow in a role, and will be valued and empowered, then we invite you to apply to our Manager of Technical Projects position in our Stamford, CT Office.

This position offers a flexible, hybrid working arrangement.

The Position

This hands-on BSI Manager of Technical Projects (MTP) position will reside within the Firms Business Solutions & Innovations Department (BSI) and will lead multiple project lifecycles and deliverables for the Firms most strategic and innovative business services initiatives. The MTP is expected to directly oversee and support day-to-day departmental operations involving the firm's financial system (LMS/Rippe) and provide direct oversight and support to BSI Staff.  

Key Responsibilities:

• Overseeing the planning, management, execution, and delivery of complex technical projects and work closely with cross-functional teams to ensure projects are completed on time, within scope, and within budget.
• Serve as a key point of contact for stakeholders and will be instrumental in driving project success.  
• Interpret and document detailed business requirements, lead thorough business process discovery, formulate, and manage project plans, utilize data to make informed decisions, develop testing plans, lead quality assurance testing, and assist with the creation of training materials. 
• Lead requirements’ gathering sessions, collaborate with internal and external IT resources for application development needs, develop detailed user stories, manage projects with JIRA software, as their central application for all team and task management.
• Collaborate with the firm's internal Revenue and Finance departments' leadership on all BSI cross-functional projects involving LMS/Rippe, Data Analytics & reporting, Aderant, Power BI, third party vendors, new software Integrations, and other initiatives.
• Support BSI Department staff PTO scheduling, system access, training sessions, hardware and/or connectivity issues, and other matters.  
• Balance priorities while successfully managing expectations in the Firm's fast-paced, ever-evolving legal environment.  

Qualifications

• Minimum of 5 years recent experience in a hands-on leadership or project management role within an Information Technology or Business Services department, managing both internal staff and external vendors
• Minimum of 5 years’ experience in a supervisor or management role with direct oversight of support staff
• Minimum of 3 years recent experience leading projects through Agile/Iterative/Hybrid methodologies, operating in Product Owner role when necessary to decompose high level project requirements into actionable Sprints and deliverables for the project teams
• Highly proficient using JIRA software for project and task management
• Motivated to educate and facilitate sprint planning, daily scrums, and retrospectives
• Educate and reinforce scrum methodology and Agile framework to team members and key stakeholders
• Experience and preferable certification in Process Improvement Methodology (Six Sigma, Lean, Kaizen, etc.)
• Leading vendor resources for projects that fall outside of existing IT functional areas
• Expert communicator with exceptional written, verbal, presentation, and interpersonal skills
• Subject matter expert in the basics of project management (estimation, project planning, resource planning, issue management, risk management, change management, communication planning)
• Multi-tasker with ability to successfully manage numerous projects and tasks concurrently
• Substantiated experience raising the bar on staff delivery performance and cultivating high performance work environments
• Experience transforming teams through technology, organization, culture, process, and business change management
• Solution-oriented with strong leadership skills and a passion for excellence
• Bachelor’s degree in business administration, computer science or equivalent work experience
• Experience with Aderant Financial System & Power BI Development Studio strongly desired
• Scrum Master, Lean Six Sigma, PMP certification(s) strongly desired
• Experience leading the transition, integration and implementation of legal e-billing platforms a plus
• ITIL certification a plus
• Prior industry experience in mid to large sized Law Firm a plus

Position Summary:

Grayscale  is seeking a driven, creative, and analytically minded Organic Social Media & Content Manager to join the Marketing team of the world’s largest digital asset manager. This role will report to the VP, Head of Social and will be responsible for the strategy, execution, and performance of Grayscale’s corporate social media presence. 

This individual will own and operate all corporate social accounts, playing a central role in shaping how Grayscale shows across digital platforms. You will develop and produce high-quality, platform-native content that strengthens brand authority, deepens audience engagement, and supports firm-wide marketing and communications objectives. You will partner cross-functionally with Research, Sales, Product Marketing, Communications and Legal & Compliance to translate complex market insights into compelling, compliant, and performance-driven content. You are deeply fluent in social media platforms, fascinated by performance metrics, and motivated by continuous optimization. 

Through disciplined execution and optimization, serve as the day-to-day owner and producer of Grayscale’s corporate social content, ensuring consistent, high-quality execution across platforms.

Responsibilities:

• Execute and continuously refine Grayscale’s corporate social media strategy in partnership with the VP, Head of Social
• Develop and execute platform-specific strategies aligned with broader marketing, product, and corporate priorities. 
• Maintain and evolve Grayscale’s brand voice and positioning across all corporate channels. 
• Lead the end-to-end content lifecycle: ideation, drafting, editing, publishing, and optimization. 
• Manage and maintain a dynamic editorial calendar aligned with product launches, research publications, market events, executive visibility, and corporate initiatives. 
• Create compelling short- and long-form content including social posts, blog content, video scripts, webinar copy, and live event promotion. 
• Partner with design and creative teams to develop high-impact visual and video assets optimized for each platform. 
• Develop and deliver regular performance reporting and actionable insights to the VP, Head of Social and broader marketing leadership. 
• Continuously test and iterate content formats, messaging, and publishing cadence to improve engagement and conversion metrics. 
• Stay at the forefront of social media trends, digital asset industry developments, and platform innovations. 
• Identify and pilot new formats (e.g., short-form video, live programming, executive amplification strategies, emerging platforms). 
• Translate real-time market developments into timely, brand-appropriate social content. 
• Partner closely with Legal & Compliance to ensure all content adheres to regulatory and internal approval standards. 
• Maintain and improve content approval workflows to ensure accuracy, timeliness, and scalability. 
• Comfortable producing and publishing content daily 

Prior Experience/Requirements:

• 3–6 years of experience in social media, content marketing, or digital communications (crypto or fintech experience preferred). 
• Strong understanding of digital asset markets and financial storytelling. 
• Demonstrated experience owning and growing large corporate social media accounts. 
• Exceptional writing and editing skills with the ability to simplify complex financial concepts. 
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment. 
• Experience working in regulated industries and navigating compliance review processes is highly preferred. 
• Experience creating or editing social media graphics, whether video or static.