About InfoTrust

InfoTrust is a global, privately-owned products and solutions-led company dedicated to unlocking the power of data to drive marketing performance and business growth. We specialize in digital analytics, media enablement, and privacy-centric solutions that help Fortune 100-500 companies and world’s largest brands optimize their marketing strategies. Those brands Our culture is built on passion, ownership, diversity, trust, respect, and continuous growth—values that have earned us multiple "Best Places to Work" awards, including a Great Place to Work certification and recognition as the #1 place to work in Ohio.

About this Role

We are seeking a high-initiative Marketing Coordinator to act as a central support engine for our marketing team. In this production-focused role, you will apply your foundational marketing knowledge to execute multi-channel campaigns, leverage cutting-edge AI tools, and ensure operational excellence across our digital presence. This is an ideal opportunity for an action-oriented professional who thrives on seeing projects through to completion and is eager to expand their technical marketing skill set.

Responsibilities:

• Multi-Channel Social Management: Schedule and draft engaging social posts for LinkedIn, Medium, Substack, and Instagram using Sprout Social.
• Campaign Logistics & UTM Hygiene: Create and maintain precise UTM parameters for campaigns to ensure high-quality data and consistent reporting.
• Paid Media & Advertising Support: Set up and assist with ad campaigns when needed, providing support across platforms like Meta, LinkedIn, and Google Ads.
• Task & Ticket Management: Efficiently work through assigned Jira tickets, maintaining clear communication on project states and acceptance criteria.
• Performance Reporting: Pull weekly reports from GA4, LinkedIn, Meta, and Sprout to assist with performance assets and provide actionable insights.
• AI-Enhanced Content Production: Structure creative briefs into effective prompts for tools like Jasper and Claude, iterating to maintain brand voice and ensuring high-quality output for web and social platforms.
• Event Coordination: Manage timelines, vendor lists, and RSVPs for events, while ensuring all post-event recaps are completed.

You could be a great fit if:

• You have a degree in Marketing, Communications, or a related field, or equivalent practical experience.
• You possess a versatile understanding of digital marketing pillars, including how SEO, advertising, and content strategy work together to build a cohesive brand.
• You are a strong writer and proofreader who can adapt your tone to suit different audiences and platforms.
• You possess a project management mindset, with a keen eye for detail and the ability to prioritize tasks in a dynamic environment.
• You are "plugged in" to digital trends and naturally curious about how emerging technologies like AI can improve marketing workflows.
• You are results-oriented and find satisfaction in crossing items off your list and delivering consistent, high-quality work.

Bonus:

• You have experience navigating Jira or similar project management software.
• You hold (or are excited to obtain) certifications in Google Analytics, Google Ads, Meta, or LinkedIn Marketing.

You shouldn’t apply if:

• You prefer a role focused exclusively on high-level strategy rather than hands-on execution and production.

Logistics:

• We are looking from someone that is able to work US Time zones (EST/CST/MST) that is based in US or Mexico with the ability to work remotely
  • Must be authorized to work where you are located for any employer
• Location & Flexibility: We offer flexible work options. You can choose to work from our Cincinnati office or opt for 100% remote work if you reside in Mexico. Preference will be given to candidates located in OH, FL, GA, IL, IN, MN, KY, NE, VA, VT, MA, MD, PA, TX, UT, or WA.

Why work here?

At InfoTrust, employees are deeply connected to our core values and have the opportunity to make a meaningful impact and be their best selves everyday. Our Core Values include:

• Earn Trust: Deliver on what you promise.
• Be Respectful: Treat others with dignity and kindness.
• Promote Diversity: Seek understanding and be inclusive.
• Take Ownership: There is no "they.” Take initiative.
• Grow Every Day: Learn and apply.
• Contribute With Passion: Desire to do good. Give to grow.

We believe our success is someone else’s miracle, and we support our communities through the InfoTrust Foundation, a registered 501(c)(3) nonprofit organization.

Benefits

Our comprehensive benefits package includes health/vision/dental insurance with employer-sponsored premiums, unlimited PTO, a generous parental leave program, 401k plan with company match, and tuition reimbursement.

Diversity is one of our six core values at InfoTrust. InfoTrust is committed to a diverse workforce and we are an equal opportunity employer. We aim to hire strong, diverse teams built from different backgrounds, experiences, and identities. We are building an inclusive, supportive place for you to do the best work of your career. Job descriptions are not perfect, and we know you may not check every box. Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. Don’t let that be you—apply if you are interested!

Lead Graphic Designer

Remote - Mexico

About InfoTrust

InfoTrust is a global, privately-owned products and solutions-led company dedicated to unlocking the power of data to drive marketing performance and business growth. We specialize in digital analytics, media enablement, and privacy-centric solutions that help Fortune 100-500 companies and world’s largest brands optimize their marketing strategies. Those brands Our culture is built on passion, ownership, diversity, trust, respect, and continuous growth—values that have earned us multiple "Best Places to Work" awards, including a Great Place to Work certification and recognition as the #1 place to work in Ohio.

About this Role

We are looking for a Lead Graphic Designer to serve as the visual architect for InfoTrust, bridging the gap between high-level brand strategy and production excellence. This role is perfect for a designer who balances a mastery of visual fundamentals with a product-mindset, capable of turning usability findings into sophisticated design decisions across print, digital, and product interfaces. As a leader and mentor, you will drive brand cohesion while leveraging AI as a productivity multiplier to maintain high-velocity output without sacrificing quality.

Responsibilities:

• Visual Identity & Brand Activation: Own and maintain the InfoTrust brand guidelines, ensuring cohesion in typography, color theory, and identity systems across all global touchpoints.
• Multi-Platform Design: Execute high-fidelity digital assets for web, social, and email, alongside complex print production needs including packaging and vendor-ready file delivery.
• Product & UX Design: Utilize Figma to establish wireframes, components, and design systems, applying accessibility (WCAG) and usability best practices to support product development.
• AI-Augmented Workflow: Strategically use tools like Midjourney, Adobe Firefly, and Claude Design to accelerate production while exercising expert judgment on design quality.
• Design Operations: Organize and maintain design libraries, naming conventions, and versioning to ensure a seamless handoff for developers and other stakeholders.
• Leadership & Mentorship: Provide clear creative direction and feedback to freelancers and vendors, championing a culture where design is treated as a strategic asset rather than a commodity.

You could be a great fit if:

• Design Operations Mastery: You are a champion of Design Ops, possessing the organizational discipline to manage a steady volume of 10–15 high-quality assets per week with minimal oversight.
• Strategic Influence: You view feedback as a gift and possess the deep graphic design foundations—color, typography, hierarchy—to confidently influence stakeholders while remaining curious and collaborative.
• Technical Breadth: You possess an advanced mastery of Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign) with the ability to defend design decisions rooted in objectivity.
• Brand Stewardship: You have a proven track record of maintaining brand books and identity systems for complex, international, or B2B organizations.
• User-Centric Execution: You understand UX principles and can synthesize usability findings into functional, beautiful layouts.
• Cross-Functional Collaborator: You can communicate complex design concepts clearly to both technical and non-technical stakeholders.
• Resilient & Adaptable: You thrive in a high-velocity environment and can pivot quickly as project priorities shift.
• Objective Problem Solver: You approach challenges with a "curious, not judgmental" mindset, seeking the best solution for the brand.
• Great communicator: B2 English proficiency. 

Bonus:

• Experience with motion design and After Effects.
• Deep knowledge of Accessibility (WCAG 2.1 AA) including contrast, focus order, and ARIA basics.
• Experience working within mid-market startups or international B2B product companies.

You shouldn’t apply if:

• You view design as a solo creative endeavor rather than a collaborative, data-informed process.

Logistics:

• Employment Structure: This position is based in Mexico and will be facilitated through a Professional Employer Organization (PEO). While you will be a core member of the InfoTrust team and report directly to our internal leadership, the PEO will serve as the employer of record for local payroll, benefits, and statutory compliance in accordance with Mexican labor law.

Must be authorized to work in Mexico for any employer.

• Work Location: This is a 100% remote position. We offer flexible work options to suit your preferences and lifestyle, provided you reside in and have the right to work in Mexico.
• Travel: Ability to travel 10-15%, as needed.

Why work here?

At InfoTrust, employees are deeply connected to our core values and have the opportunity to make a meaningful impact and be their best selves everyday. Our Core Values include:

• Earn Trust: Deliver on what you promise.
• Be Respectful: Don't be an ahole.
• Promote Diversity: Seek understanding and be inclusive.
• Take Ownership: There is no "they.” Take initiative.
• Grow Every Day: Learn and apply.
• Contribute With Passion: Desire to do good. Give to grow.

At InfoTrust, we believe our success is someone else’s miracle. Giving back to the communities in which our team members live and work is a key part of who we are; we made this “official” with the formation of the InfoTrust Foundation, a registered 501(c)(3) nonprofit organization.

Benefits

Benefits include, but are not limited to: health/vision/dental insurance with employer-sponsored premiums, unlimited PTO, a generous parental leave program, 401k plan with company match, tuition reimbursement, and much more. Ask your recruiter for more details!

Diversity is one of our six core values at InfoTrust . InfoTrust is committed to a diverse workforce and we are an equal opportunity employer. We aim to hire strong, diverse teams built from different backgrounds, experiences, and identities. We are building an inclusive, supportive place for you to do the best work of your career. Job descriptions are not perfect, and we know you may not check every box. Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. Don’t let that be you—apply if you are interested!

The Vice President of Sales will be instrumental in spearheading GumGum's market-leading contextual advertising platform across outer markets West of the Mississippi. Reporting to the SVP of Sales, this pivotal role demands a seasoned sales executive with a proven track record of success in the online media landscape.

The VP of Sales will be responsible for leading and developing a high-performing sales team, fostering key relationships within the advertising community, and driving revenue growth through the successful adoption of GumGum's innovative solutions. This dynamic leadership position requires a deep understanding of the online media ecosystem, exceptional team management skills, and the ability to forge strategic partnerships that deliver tangible value to clients.

Note: This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. We are only open to considering candidates in the Texas, Minneapolis, Denver, Utah and Ohio territories. This role will require extensive traveling (50%) across the outer markets West of the Mississippi.

What You'll Achieve

Outer Territories Sales Team Leadership

• Cultivate High-Performance Teams: Foster a collaborative and results-oriented sales culture, ensuring team members are empowered to achieve exceptional results. Oversee GumGum’s Outer Territories and Indies Sales Team and team productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met.
• Drive Talent Development: Recruit, onboard, and develop top sales talent, providing ongoing coaching and mentorship to enhance individual and team performance.
• Set and Achieve Ambitious Goals: Translate sales strategies into actionable goals, implement performance management frameworks, and coach team members on account-based strategies to maximize revenue potential.
• Promote a Positive Employee Experience: Create a supportive and engaging work environment where team members feel valued and motivated to excel.
• Champion Best Practices: Continuously seek out and implement innovative sales methodologies and best practices to drive team productivity and efficiency.
• Lead by Example: Exemplify GumGum's values and ethical leadership principles, inspiring trust and respect within the team.

Drive Revenue Growth for Outer Territories and Indies Agencies

• Deliver on Revenue Targets: Achieve and exceed revenue targets for the Outer Region, consistently driving year-over-year growth through proactive sales initiatives.
• Build Strategic Partnerships: Develop and nurture strong relationships with key brand and agency contacts and clients, gaining a deep understanding of their business needs and providing tailored GumGum solutions.
• Generate New Business Opportunities: Identify and qualify sales opportunities from marketing leads, as well as through proactive prospecting and outreach.
• Expand Existing Client Relationships: Upsell current clients on new and existing products, leveraging GumGum's expertise in In-image and In-video display advertising and additional suite of offerings.
• Focus on Key Categories: Drive sales activation and relationship development within key Outer region key verticals 
• Foster Client-Centricity: Gather and communicate valuable client insights to internal Product teams, ensuring GumGum's offerings continuously evolve to meet market demands.
• Collaborate Cross-Functionally: Partner with Account Managers, Strategists, and other internal teams to ensure seamless client onboarding, campaign execution, and achievement of client objectives.
• Lead Strategic Initiatives: Collaborate with the North American Leadership Team to develop, manage, and execute strategic sales initiatives that drive significant revenue growth and market expansion.

Skills You'll Bring

• Bachelor's Degree in Media or Marketing/Advertising field
• 10+ years of selling experience in digital advertising sales)
• Experience managing a team to deliver a large book of business (15M+)
• Demonstrated experience coaching team members to improve performance
• Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
• Willingness to travel 50% of the time
• Proficient in SalesForce (is comfortable logging meetings, calls, pulling reports, etc.)
• PowerPoint, Excel and Word skills a must
• Must possess superb written and verbal communication skills
• Uses Seller Crowd and checks the trades for updates on accounts
• Strong and strategic relationship building with clients
• Attention to detail and organization in daily tasks
• Quick at problem solving internally and externally while managing stakeholders through the process
• Fundamental understanding of business drivers (P/L, Operating Statement, COGS, Revenue, etc.)
• Applies analytical skills to interpret data and uses independent judgment and discretion in developing solutions to a variety of work problems

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness.The reasonable estimated total compensation range (base + commission) for this role is $440,000 - $480,000 OTE. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

As the Media Director, you'll lead strategic media planning and execution to drive business performance, while building strong relationships with clients across all facets of the organization. You’ll set media objectives, manage client relationships, and oversee campaign execution across key platforms like DSPs, Google, META, and TTD. You’ll guide and mentor your team, using data insights to optimize performance, deliver innovative solutions, and ensure campaign accuracy and efficiency.

The Role:

We are seeking a Director to drive thought leadership and help shape strategic and holistic media strategies for a new, B2B client. The Director will act as the client lead, partnering with clients to address changes in media landscape and working with all key client stakeholders and agency partner teams to develop strategy and plans to execute media most effectively across media tactics including print, search, social, display, programmatic video, print and TV.

You will:

· Lead the media planning and investment efforts for all campaigns, focusing on performance-driven strategies.

· Maintain a strong understanding of the client’s business, with an eye toward future opportunities

· Responsible for ongoing thought leadership and opportunities that will drive client business results

· Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goals

· Responsible for coordinating and leading larger Business reviews (QBRs, Annual Planning, etc.), providing performance insights with actionable recommendations

· Lead account strategy development, including annual budget planning, KPIs, partner selection, new tactics, and tracking industry developments and recommending new tactics when applicable.

· Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.

· Oversee media execution, ensuring timely delivery against key milestones, including buy negotiations, live dates, and performance reporting.

· Develop and implement media strategies across DSPs, Google, Search, META (paid social), and TTD, ensuring optimal use of platforms.

· Manage and mentor the development of the team, fostering their skills and supporting career growth.

· Lead the process of compiling and interpreting media research to inform media plan development and recommendations.

· Contribute to the development of competitive analysis to deepen knowledge of the competitive landscape and inform media strategies.

You have:

· 8+ years’ experience in media planning and investment, focusing on performance, mid-to-upper funnel, Search, Social, and Programmatic across multiple campaigns.

· At least 5 years of management experience.

· Proven ability to integrate media, creative, and brand objectives, collaborating with cross-functional teams.

· Experience managing client relationships, ensuring alignment and timely execution of media plans.

· Hands-on campaign execution, using data and insights to optimize performance.

· Agency experience, particularly with integrated media campaigns.

· Proficiency in TTD or DV360, search platforms, and media planning tools.

· Strategic partner mindset, offering insights and recommendations to optimize results.

· Experience managing multi-million-dollar media budgets, ensuring efficient allocation and ROI.

· Up to date with industry trends, fostering innovation through continuous learning.

· Strong analytical, strategic thinking, and communication skills.

· Proven media buying and negotiation expertise.

· Clear understanding of the media planning, buying, and reporting process.

· Ability to work independently and as part of a team.

· Proficiency in proprietary analytics and syndicated research tools.

· Solid verbal and written communication skills, with polished presentations skills a must

· Ability to work successfully with teams on multiple projects under tight deadlines

· Ability to sell ideas clearly and deliver value

· Knowledge of offline media planning

· Experience in marketing for B2B clients or utilizing first-party data as part of media strategy

What We Offer

· Global maternity and parental leave

· Competitive benefits packages

· Vacation, compassionate leave, personal/sick days, and flex days

· Access to online services for families and new parents

· Early Dismissal Friday’s (off at 3:00 PM local time every Friday)

· 13 affinity groups

· Internal learning and development programs

· Enterprise-wide employee disco

The Consumer Research team at 84.51° uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely delivers.  Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can.  We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51° and Kroger. 

A Senior Researcher on our Research Insights team is accountable for the creation and execution of research projects start to finish, applying best practices and standards to projects, and delivering actionable results to stakeholders- both internal and external. The role will execute research across a range of methodologies (Quantitative and Qualitative).  Additionally, this role is responsible for leveraging existing data for ad hoc analysis to support a holistic view that raises the collective understanding of our customers’ motivations and perceptions.

CORE RESPONSIBILITIES

Research Execution & Delivery:

• Independently execute research projects end‑to‑end once scope and approach are aligned, including:
• Translating business questions into research objectives
• Designing or customizing questionnaires / discussion guides
• Managing vendors and internal partners through fieldwork
• Conducting analysis and synthesis across qualitative, quantitative, and secondary data
• Developing clear, decision‑oriented insights and recommendations
• Apply strong judgment in balancing speed, depth, feasibility, and cost in execution
• Ensure quality, rigor, and clarity across all deliverables

Stakeholder & Project Management:

• Serve as the day‑to‑day research owner for assigned projects
• Proactively manage timelines, dependencies, and risks
• Communicate clearly with partners on status, tradeoffs, and implications
• Show up as a confident research partner in working sessions and readouts

Ways of Working & Team Contribution:

• Operate effectively within CR request intake, scoping, and prioritization processes
• Leverage existing research, products, and tools before defaulting to custom solutions
• Contribute to shared learning by documenting work, sharing best practices, and flagging patterns across projects
• Partner closely with Lead Researchers, Consultants, CX Measurement, and Research Operations

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Experience executing multiple research projects simultaneously with minimal oversight
• Comfort working across data types (qual, quant, secondary) and synthesizing into clear stories
• Strong analytical thinking and ability to translate findings into implications and recommendations
• Clear, concise communicator—able to present insights to non‑research audiences
• Strong organizational skills and attention to detail
• Comfortable operating in a fast‑moving, sometimes ambiguous environment
• Tools & Platforms (experience with some preferred): Qualtrics, SPSS/R/Python/Alteryx, Tableau/PowerPoint, insights repositories, and qualitative platforms (e.g., VoxPopMe)

EDUCATION:

• Bachelor’s degree or equivalent, ideally in business, marketing, social sciences, psychology or analytics/statistics.
• 3-5 years of industry experience

#LI-AB1

Job Summary 

PatientPoint is seeking a strategic and hands-on Director, Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence. 

This role sits at the intersection of enterprise storytelling, campaign activation, AI-enabled content scaling and measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units, aligns to enterprise priorities and drives engagement, affinity, demand and retention across our audiences. 

You will manage and mentor a team of content marketers while personally contributing to high-impact content development and campaign integration. This leader must be both a visionary strategist and an execution-oriented operator — someone who can define the roadmap and ensure content delivers measurable business results. 

What You’ll Do  

Enterprise Content Strategy & Narrative Leadership 

• Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals 

• Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders 

• Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units 

• Identify opportunities to leverage synergies across segments while maintaining audience relevance 

• Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking 

Campaign Strategy & Content Activation 

• Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans 

• Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives 

• Own campaign content strategy and execution — from concept through deployment 

Owned Media & Content Ecosystem Management 

• Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity  

• Architect an editorial roadmap aligned to strategic priorities and campaign focus areas 

• Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative content 

• Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority 

Thought Leadership & Market-Relevant Content 

• Proactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective 

• Rapidly translate breaking news, emerging research, regulatory shifts and cultural moments into relevant, high-quality content that positions PatientPoint at the center of industry conversations 

• Develop clear POV-driven content that articulates PatientPoint’s unique stance on topics impacting providers, patients and life sciences partners 

• Partner cross-functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibility 

• Ensure thought leadership content is timely, distinctive and aligned to enterprise priorities while reinforcing our long-term narrative 

• Leverage multiple channels — including blog, social, email, PR collaboration and sales enablement — to amplify our voice in key industry discussions 

Measurement, Analytics & Optimization 

• Establish and lead a robust content analytics and reporting framework 

• Define KPIs tied to engagement, campaign performance, customer engagement and sales enablement effectiveness 

• Translate performance data into actionable insights to refine messaging, formats and distribution strategies 

• Continuously optimize based on business priorities and measurable impact 

Team Leadership & Cross-Functional Collaboration 

• Manage and mentor a team of content marketing managers, setting clear expectations and elevating quality standards 

• Foster a culture of craft, accountability and innovation within the content function 

• Partner cross-functionally with Product, Brand, Demand, Customer Marketing, Sales, Content, Data & Insights, Corp Comms and Customer Success to ensure alignment and consistency 

• Serve as the connective tissue between strategy and execution — ensuring ideas translate into high-quality, business-driving assets 

What We Need 

• 10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments 

• Demonstrated experience building and scaling content programs across multiple audiences or business units 

• Proven ability to operate at both strategic and hands-on levels 

• Experience leading and developing high-performing creative or content teams 

• Strong editorial judgment and exceptional writing and storytelling skills 

• Experience integrating content into demand generation and campaign strategies 

• Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms 

• Ability to translate complex healthcare and technology concepts into clear, compelling narratives 

• Bachelor’s degree in Marketing, Communications, Journalism or related field 

• Agency experience preferred  

What You’ll Need to Succeed 

• A clearly defined and operational Content Marketing Center of Excellence 

• Cohesive, enterprise-aligned narrative frameworks – messaging guides, personas, buyer journeys – across business units 

• Campaigns activated through strategic, high-performing content 

• Increased content efficiency and output through AI-enabled workflows 

• Measurable impact on engagement, campaign performance and customer engagement 

• Elevated executive and thought leadership presence in the healthcare ecosystem