Job Summary  
The Product Solutions Designer on the Enterprise AI and Automation team is, at its core, a design and discovery role. You will dig into ambiguous business problems, map the processes behind them, and design the solution, both the user experience and the workflow underneath it. Design here means more than just visual polish, it means understanding how a process should work before a single screen is built.  

Once you know what needs to exist, you'll build it. You will use AI-assisted development tools and no-code platforms to move from concept to working prototype. Some solutions may stay as low-code internal tools, others will utilize team resources to scale up to full on applications, but you will own the solution end-to-end: discovery, design, and delivery.  

You thrive with autonomy. You are comfortable navigating ambiguity, making decisions with incomplete information, and delivering results without heavy oversight. You want to solve real problems. 

What You’ll Do  

• Intake and discover. Triage requests from across the organization, determine what is worth solving, and conduct the discovery work needed to understand it. This includes process mapping, stakeholder interviews, data analysis, and workflow documentation.  

• Design the solution. Own the end-to-end user experience. Create wireframes, user flows, and interface designs that are clear and functional. Design means both the visual layer and the process underneath it.  

• Build and ship. Use low-code platforms, no-code tools, and AI-assisted development to move from design to working prototype. You do not need to be a software engineer, but you need to be able to deliver something real.  

• Collaborate and scale. Work with the rest of the team to transition prototype solutions into wide-scale applications.  

• Manage your own work. Own your portfolio of projects and communicate status without needing to be closely managed.  

What We Need  

• Experience. 8+ years in roles that combine problem-solving, process improvement, and hands-on solution delivery. The specific title does not matter; the experience does.  

• Design and UX. You design interfaces that are clear, functional, and intuitive. Usability is the priority, you can take a messy business process and turn it into something people actually want to use. Proficiency in Figma or similar tools required.  

• Presence and communication. You can lead intake conversations with stakeholders across the organization, ask the right questions to understand what needs to be built, and translate what you learn into clear designs and recommendations.  

• Discovery and analytical skills. You can dig into a business process, identify where it breaks down, analyze data to understand the real problem, and articulate what needs to change.  

• Building experience. Hands-on experience with low-code platforms (e.g., Retool) and comfort with AI-assisted development tools (e.g., Claude Code, Cursor, Copilot). You do not need to be a traditional software engineer, but you must leverage these tools to ship working solutions.  

• Data fluency. You understand how databases work, can explore data in tools like Snowflake, and are comfortable using AI to generate and refine queries and pull your own insights without relying on a data team.   

Desired Qualifications  

• Technical familiarity. Exposure to data pipelines, integrations, or API-based workflows. Familiarity with JavaScript/Python at a read-and-modify level, enough to work with AI assistance, not enough to architect a platform.  

• Tooling experience. Familiarity with CRM platforms (Salesforce) and project management tools (Jira, GitHub). You will likely encounter both regularly.  

• Process and operations background. Experience with process mapping tools (Lucidchart, Miro, BPMN) and familiarity with business process automation or operations consulting.  

• Comfort with ambiguity and range. You have worked in environments where roles were not rigidly defined and you owned outcomes across multiple functions. You are energized by variety, not overwhelmed by it.  

What You'll Need to Succeed  

• Autonomy and resourcefulness. You do not wait to be told what to do. You can identify problems, propose solutions, and execute. When you do not know how to do something, you figure it out or you reach out for the right resources.  

• Range and adaptability. Some days you are a designer, some days a builder, some days an analyst. You shift between modes comfortably and do not see rigid role boundaries.  

• Bias toward action. You would rather ship something imperfect and iterate than spend weeks perfecting a plan. You know when “good enough” is the right answer, and when something needs real discovery first.  

• Willingness to teach. You are comfortable being the person people come to with AI questions, and you can explain what these tools can and cannot do without overselling or gatekeeping.  

• You lead through craft and influence — mentoring peers, establishing frameworks, and raising the bar for product excellence without a reporting structure. 

• Passion for building products that create meaningful impact in healthcare. 

Base Salary Band: $100,000-$170,000

Compensation: At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “About PatientPoint” at the end of this job description.

Job Summary  
PatientPoint is seeking a Group Product Manager (GPM) to lead the evolution of our content tools, services and API’s. With a focus on product discovery and delivery in partnership with our customer-facing product teams and in alignment with content partners, you’ll be the driving force behind the product team, responsible for solving for the future of PatientPoint’s content capabilities, creating measurable impact, and helping mature best practices as we build our product-led culture. 

In this role, you will operate as a senior player-coach, with accountability for product outcomes for the content platform and enabling outcomes for stream-aligned product teams that support core and Precision products.  You’ll coach, improve and achieve PatientPoint’s product practice standards within the Content Intelligence domain. And you’ll manage a product manager responsible for PatientPoint’s provider hub, determining the future for content tools that are both internally and customer-facing. 

This is a hands-on role that requires strong product instincts, ability to navigate ambiguity with structured thinking, strong data acumen, a sense of urgency, ability to lead through change, and a relentless focus on value creation. 

What You’ll Do  

• Own the strategy, roadmap and outcomes for the content intelligence platform (digital platform and tools used to ingest, store and smartly deliver content to products in provider offices and Precision partner products).  Source information from experts, partners, stakeholders and customers to frame customer problems that are worth solving. Adapt the product strategy and then translate it into meaningful product bets that align with PatientPoint’s mission and OKR’s.   
   
• Be the expert for a product and/or product group.  Serve as the expert for provider content experiences at the point of care, staying informed on market trends, customer needs, and competitive dynamics.  Conduct competitor product teardowns, understand rational for content capability differentiation in the market, and educate product peers and internal partners/stakeholders on opportunities. 
   
• Lead product discovery and delivery. Partner closely with peer product teams, engineering, design, content and business partners to frame the right problems, run structured discovery, validate solutions, and deliver high-quality product experiences.  And ensure alignment with portfolio leadership proactively.   
   
• Champion AI-forward product development. Leverage AI as an enabling capability in every aspect of product development and solutioning – enabling faster alignment, communication, analysis and document creation that power faster-time-to-insights and time-to-market; and best-in-class product capabilities and experiences.   
   
• Drive measurable business impact. Define success through clear KPIs and OKRs tied to engagement, retention, and revenue. Establish dashboards and new metrics as needed.  Continuously assess performance, generate insights, and prioritize with data.  Help the team interpret performance data and iterate quickly. 
   
• Prioritize and effectively manage expectations.  Gather input from your team(s) and working group to inform your perspective, and then prioritize aggressively to focus the team’s investment on the most impactful work to achieve goals.   
   
• Champion Cross-Functional Collaboration. Work closely with Provider Sales, Client Sales, Customer Support, Data, and other partners to ensure alignment, velocity, smooth delivery, and strong go-to-market execution. 
   
• Elevate the Voice of the Customer. Serve as the conduit between the customer, content and the business. Use empathy, insight, and curiosity to deeply understand user needs and behaviors. Iterate/advance tactics used by PatientPoint to build user empathy. 
   
• Lead through influence. Operate as a senior IC who sets direction, raises the bar for product thinking, and contributes to a strong product culture.  Mentor product and sr. product peers, with future people leadership potential.  May manage and coach 1-2 product professionals. 

 
What We Need  

• Bachelor’s degree in Business, Computer Science, Design, Human-Computer Interaction (HCI) or a related field is required. 
• 6+ years of experience in product management, product development, or a related field. 
• Demonstrated success owning and scaling content platform products with measurable outcomes connected to business strategy. 
• Strong product discovery skills and deep experience validating ideas before heavy investment (ex. experience with A/B testing, experimentation frameworks, and hypothesis-driven development). 
• Proven ability to translate strategy into actionable roadmaps and product bets 
• High data literacy and comfort defining, gathering (w/ SQL or similar), tracking, and interpreting product metrics  
• Strong business acumen and ability to balance customer, revenue, and technical considerations  
• Excellent communication and storytelling skills; can align execs, partners and engage teams. 
• Fluency with modern product tools (Jira, Confluence, Looker, Mixpanel, Figma) and Agile methodologies.  
• Fluency with modern AI platforms (Claude, ChatGPT, Figma Make, etc.). 

Desired Qualifications  

• MBA or related Masters degre
• Previous experience at growth- or mature-stage companies with mature product organizations; leveraging a modern product operating model with dedicated prod-eng teams and outcome-led goals.   
• Previous experience in healthcare/health tech, or environment with similar data privacy considerations  
• Previous experience with recommendation systems and mixed media types including articles, video, infographics and innovative formats. 
• Previous experience with DOOH platforms such as BroadSign, SignageOS, or similar is a plus 

What You'll Need to Succeed  

• You can move between strategy and execution with ease - connecting the “why” to the “what” and “how.” 
• You are able to see the field, from internal opportunities to external competition, and define the path toward transformational growth.  You don’t just ship features - you solve real problems and prove it with data. 
• You are self-sufficient in defining the right metrics to track in an unstructured environment, and proficient in pulling the data you need with minimal support. 
• You’re a trusted partner to engineers, designers and business partners, and know how to co-lead with humility and clarity.  You are able to model and mentor product management best practices within your peer group. 
• You are able to mature processes, measurement and product capabilities with some degree of autonomy, connecting dots across the portfolio. 
• You thrive in ambiguity, drive momentum, and keep teams focused on outcomes.  You proactively manage expectations in a complex environment of partners and stakeholders, to sustain alignment and momentum. 
• You advocate for the customer without losing sight of business constraints. 
• You lead through influence and foster accountability without command-and-control tactics.

Base Salary Band: $166,000.00 - $231,700.00

Compensation: At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “About PatientPoint” at the end of this job description.

#LI-ED1 #LI-Remote 

Location: Cincinnati, OH (Hybrid: 2 days in office / 3 days remote) 

Job Summary: 

We are seeking a data-driven and strategic Programmatic Campaign Targeting & Pricing Analyst to support campaign pricing, audience targeting, and digital media strategy across our network. This role sits at the intersection of analytics, programmatic media, and client strategy—primarily focused on campaign pricing and targeting. 

You will partner closely with client sales, strategy & insights, and ad operations teams to design effective, data-informed media campaigns that align with client objectives, maximize inventory utilization, and drive measurable performance. This role plays a critical part in delivering scalable growth through precise targeting and thoughtful pricing strategies  

What You’ll Do: 

Campaign Pricing & Targeting (Core Focus) 

• Design and price point-of-care and programmatic media campaigns that align with client goals and available inventory.  

• Develop targeted campaign structures using audience insights, prescription data, demographics, and market trends.  

• Ensure proposals meet company pricing standards while maximizing yield and growth opportunities.  

• Maintain visibility into inventory availability, historical pricing trends, and competitive dynamics.  

Campaign Strategy & Proposal Development 

• Collaborate with sales teams to build customized, data-driven proposals aligned to client objectives and budgets.  

• Translate client needs into compelling, clear, and strategic media recommendations.  

• Guide stakeholders through programmatic campaign options and targeting strategies.  

Data Analysis & Insights 

• Analyze large datasets to inform targeting and pricing decisions.  

• Support renewal strategies and upsell opportunities through data-backed recommendations.  

Cross-Functional Collaboration & Process Improvement 

• Partner with strategy & insights, client sales, and ad operations teams to align on campaign goals and execution.  

• Contribute to building scalable processes for campaign scoping, targeting, and pricing.  

• Identify opportunities to improve efficiency, accuracy, and performance across workflows.  

 What We Need: 

• 1–3+ years of experience in digital advertising, programmatic media, analytics, or pricing.  

• Advanced Excel skills (pivot tables, lookups, data analysis) and experience working with large datasets.  

• Ability to analyze performance data and translate insights into actionable recommendations.  

 Preferred Qualifications: 

• Bachelor’s degree in Analytics, Advertising, Business, Healthcare, or related field.  

• Experience with Salesforce, Looker, SQL, or similar tools.  

• Strong understanding of programmatic ecosystems (SSPs, DSPs, RTB, DMPs, ad exchanges).  

• Exposure to pharmaceutical or healthcare data.  

 What You’ll Need to Succeed: 

• Strong analytical mindset with attention to detail and a passion for working with data.  

• Excellent communication skills and ability to collaborate across teams and stakeholders.  

• Ability to manage multiple projects in a fast-paced, deadline-driven environment.  

• Curiosity and initiative to continuously improve processes, strategies, and outcomes.  

• A strategic mindset with an interest in evolving programmatic media and targeting capabilities.  

Location: Remote  

Travel Requirements: Less than 10%  

Job Summary  

Join PatientPoint, a leading force in digital health, and help us turn every patient touchpoint into an opportunity for impact. Our mission: to empower better health by delivering timely, behavior-changing content in doctors’ offices across the US. With a rapidly expanding network spanning tens of thousands of physician practices and hundreds of thousands of providers, your work here will directly influence how patients and clinicians make decisions… giving you a chance to drive meaningful outcomes at scale.  

PatientPoint is seeking a Product Manager to join our growing Ad Tech team focused on scaling PatientPoints advertising platform, with a focus on our Ad Tech product. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and plays a critical part in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives.  

You will collaborate closely with engineering, analytics, and operational teams to execute a roadmap that delivers seamless programmatic advertising, advanced targeting, and yield optimization across our healthcare-focused digital ad products.  You will collaborate and contribute closely with peers focused on (de-identified) targeting and programmatic monetization.  

What You’ll Do  

• Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives.  
• Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools.  
• Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms.  
• Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution.  
• Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement.  
• Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation.  
• Translate strategic product vision into detailed execution plans  
• Drive post-launch feedback loops and product iteration  
• Contribute to platform documentation, process design, and product enablement materials  

What We Need  

• 3+ years of experience in product management, ideally within Ad Tech, digital media platforms (with a focus on publisher experience), or health tech environments.  
• Deep understanding of publisher side digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines.  
• Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms.  
• Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation.  
• Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations.  

Desired Qualifications  

• Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI.  
• Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations.  
• Previous ownership and accountability for revenue-generating products, including budgeting, forecasting, and financial analysis.  
• Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL.  
• Bachelor’s degree in Computer Science or related field, or equivalent practical experience  

What You'll Need to Succeed  

• Ability to drive clarity in a fast-moving, high-ambiguity environment  
• High technical fluency and comfort working with engineers, vendors, and business stakeholders  
• Exceptional communication skills and the ability to lead and collaborate across cross-functional teams.  
• A builder’s mindset and commitment to scalable infrastructure  
• Outcome-driven, always connecting roadmap to measurable result  

Base Salary Band: $90,000-$161,000
 
Compensation: At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “About PatientPoint” at the end of this job description.

Location:  Cincinnati, OH

Job Summary:

In this role, you will lead trade shows and event planning and execution for the Provider Solutions business unit, a critical part of PatientPoint’s customer engagement, acquisition, and retention efforts. The Trade Shows & Events Manager will collaborate with the VP of Events to determine which shows and events PatientPoint will participate in, the rationale and objectives for participating and the key metrics by which success will be measured. 

What You'll Do:

• Collaborate with the VP of Events and Provider Solutions Marketing and Sales teams to define the event strategy  

• Support Sales and Marketing strategies by facilitating participation in key trade shows and events that reach PatientPoint target customers, prospects, and industry influencers 

• Manage end-to-end trade shows and events logistics and execution, including but not limited to sponsor relations, speakers and booth staff, registration, housing, product demos and hardware, booth equipment, marketing materials, transportation arrangements, on-site services, booth staffing schedules travel and accommodation logistics, show services orders and shipping arrangements 

• On-site management of trade shows and events to ensure that they operate smoothly and according to plan  

• Monitor and report on trade show and event budgets at the event level 

• Assist with marketing program execution such as collateral development, direct mail/email campaigns and digital marketing to drive leads and revenue opportunities 

• Partner with Marketing and Corporate Communications to ensure pre-show and post-show communications are scheduled and sent in accordance with the event timeline 

• Travel to various trade shows to manage logistics 

• Evaluate event performance based on marketing/sales objectives and KPIs 

• Ability to present and speak to internal and external stakeholders 

• Proficiency in Word, Excel, Adobe Acrobat, Outlook, and PowerPoint 

• Travel to event site locations +-30% 

• May be required to perform other duties as assigned 

 What We Need:

• Bachelor’s degree in Marketing, Communications, Hospitality, Project Management, or related field 

• 5 – 8 years of experience in B2B trade show and events management 

• Excellent project management skills 

• Must be able to lift up to 50 lbs. on a regular basis (position requires setup and moving of display materials) 

 Desired Qualifications:

• Knowledge of healthcare industry and events 

• Experience with Asana or similar project management software 

• Experience with Salesforce or similar CRM software 

• Experience with Cvent or similar event management software 

• Experience with iCapture or similar lead capture software 

 What You'll Need to Succeed:

• Excellent communication, organization, customer service and project management skills 

• Versatility to multi-task and manage several assignments at a time 

• Ability to manage projects from conception to completion 

• Ability problem-solve under pressure 

• Ability to communicate effectively with internal customers at a management level 

• Willing to work evenings, weekends, and public holidays as needed 

Job Summary 

PatientPoint is seeking a strategic and hands-on Director, Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence. 

This role sits at the intersection of enterprise storytelling, campaign activation, AI-enabled content scaling and measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units, aligns to enterprise priorities and drives engagement, affinity, demand and retention across our audiences. 

You will manage and mentor a team of content marketers while personally contributing to high-impact content development and campaign integration. This leader must be both a visionary strategist and an execution-oriented operator — someone who can define the roadmap and ensure content delivers measurable business results. 

What You’ll Do  

Enterprise Content Strategy & Narrative Leadership 

• Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals 

• Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders 

• Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units 

• Identify opportunities to leverage synergies across segments while maintaining audience relevance 

• Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking 

Campaign Strategy & Content Activation 

• Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans 

• Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives 

• Own campaign content strategy and execution — from concept through deployment 

Owned Media & Content Ecosystem Management 

• Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity  

• Architect an editorial roadmap aligned to strategic priorities and campaign focus areas 

• Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative content 

• Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority 

Thought Leadership & Market-Relevant Content 

• Proactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective 

• Rapidly translate breaking news, emerging research, regulatory shifts and cultural moments into relevant, high-quality content that positions PatientPoint at the center of industry conversations 

• Develop clear POV-driven content that articulates PatientPoint’s unique stance on topics impacting providers, patients and life sciences partners 

• Partner cross-functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibility 

• Ensure thought leadership content is timely, distinctive and aligned to enterprise priorities while reinforcing our long-term narrative 

• Leverage multiple channels — including blog, social, email, PR collaboration and sales enablement — to amplify our voice in key industry discussions 

Measurement, Analytics & Optimization 

• Establish and lead a robust content analytics and reporting framework 

• Define KPIs tied to engagement, campaign performance, customer engagement and sales enablement effectiveness 

• Translate performance data into actionable insights to refine messaging, formats and distribution strategies 

• Continuously optimize based on business priorities and measurable impact 

Team Leadership & Cross-Functional Collaboration 

• Manage and mentor a team of content marketing managers, setting clear expectations and elevating quality standards 

• Foster a culture of craft, accountability and innovation within the content function 

• Partner cross-functionally with Product, Brand, Demand, Customer Marketing, Sales, Content, Data & Insights, Corp Comms and Customer Success to ensure alignment and consistency 

• Serve as the connective tissue between strategy and execution — ensuring ideas translate into high-quality, business-driving assets 

What We Need 

• 10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments 

• Demonstrated experience building and scaling content programs across multiple audiences or business units 

• Proven ability to operate at both strategic and hands-on levels 

• Experience leading and developing high-performing creative or content teams 

• Strong editorial judgment and exceptional writing and storytelling skills 

• Experience integrating content into demand generation and campaign strategies 

• Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms 

• Ability to translate complex healthcare and technology concepts into clear, compelling narratives 

• Bachelor’s degree in Marketing, Communications, Journalism or related field 

• Agency experience preferred  

What You’ll Need to Succeed 

• A clearly defined and operational Content Marketing Center of Excellence 

• Cohesive, enterprise-aligned narrative frameworks – messaging guides, personas, buyer journeys – across business units 

• Campaigns activated through strategic, high-performing content 

• Increased content efficiency and output through AI-enabled workflows 

• Measurable impact on engagement, campaign performance and customer engagement 

• Elevated executive and thought leadership presence in the healthcare ecosystem 

Job Summary: 

PatientPoint is seeking an experienced, strategic Senior Marketing Manager to lead and execute integrated, multichannel marketing campaigns and sales enablement initiatives that drive measurable business results. This individual will partner closely with Sales to develop proactive sales tools and develop and implement account-based marketing (ABM) programs. They will also create and execute inbound marketing strategies that increase awareness, generate demand, and accelerate pipeline growth for PatientPoint’s core solutions. 

This role requires someone who is a strategist and an executer, who has channel expertise across digital, content, and event marketing channels. The ideal candidate will design and orchestrate integrated campaign strategies that align paid, owned, earned, and experiential channels to maximize reach and impact across the buyer journey. 

What You'll Do: 

• Develop deep expertise in the solutions and target personas you support to effectively drive awareness and demand for PatientPoint.  
• Articulate the value proposition of all products, capture features and benefits and translate these details to support compelling messaging and content 
• Own and execute on sales and marketing events, driving pre-event awareness, on-site engagement, and post-event follow-up  
• Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices 
• Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs 
• Support the development of the content strategy and execute short-form content deliverables as needs arise, including email marketing, sell sheets, social posts, and more. 
• Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments 
• Develop and execute demand generation programs to drive leads and sales pipeline growth 
• Communicate with and educate sales team regarding new and planned marketing activities 
• Track and analyze marketing performance metrics and optimize programs accordingly 

What We Need: 

• 7+ years of direct experience in B2B marketing, healthcare or life sciences preferred.  Agency, start-up, or consulting experience are also preferred. 
• Bachelor's degree in Marketing, Communications, Business Administration or related field 
• Proven track record of developing and executing successful marketing strategies and campaigns that drive business results 
• Expertise in sales support tools and enablement  
• Experience designing and implementing ABM campaigns  
• Expertise in digital and traditional marketing channels and tactics 
• Strong understanding of product marketing strategy and execution, including product positioning, messaging and go-to-market planning 
• Highly developed training, presentation and written communication skills 
• High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change 
• Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels 
• Experience with Salesforce and/or Pardot a plus