Let’s start with the role

In one sentence, this role is responsible for all campaigns and initiatives aimed at new user acquisition, as well as for the strategic management of the budget. The position requires a candidate to thoroughly oversee all work executed by the Performance Marketing team based in Greece. The ideal candidate should possess an end-to-end understanding of the user journey, from the initial digital campaign touchpoint through to successful conversion on Betano.bet.ar.

As a Digital Marketing Manager, you will:

• Be fluent in 'performance language' and demonstrate a deep understanding of the mechanics of each platform (Instagram, Facebook, TikTok, X, etc.). 
• Analyze and optimize fluctuations within the acquisition funnel. 
• Be responsible for the maintenance and expansion of Google PPC, Display, Social Media, Programmatic and SEM campaigns across major search engines and countries of operation. This includes account audits, keyword/ad optimization and mining, ad copy creation, device optimization and audience bidding.
• Implement and track conversion events accurately via pixels and Conversion APIs.
• Monitoring and implementation of creative best practices across all performance marketing channels.
• Collaborate with the local team to plan new user offers and coordinate with the Greek creative teams on asset development and data sharing to drive campaign success.

What you’ll bring:

• Minimum of 5 years of relevant professional experience. 
• A degree in Business Administration, Economics, Engineering Marketing or a related field.
• Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Proficiency in data visualization tools such as Looker Studio, Tableau, or Power BI.
• Fluency in English is a must; while native proficiency is not required, the ability to communicate effectively and confidently with the team in Greece is essential. 
• Industry experience is not mandatory; however, it is critical that the candidate brings several years of experience in performance marketing, digital campaigns, user acquisition, and attribution models within B2C environments.
• Effective and creative problem-solving and decision-making skills.

Kaizen Gaming Perks

• 🕑 Hybrid way of working;
• 🏃 A buddy will support you with your onboarding;
• 💸 Competitive pay & bonus scheme;
• ⭐Developmental 360° feedback framework;
• 💰 Monthly meal allowance;
• 👩‍⚕️ Private health insurance for you and your family;
• 📚 Unlimited access to Udemy & continuous training;
• 👨‍👩‍👧‍👦 Family Support.
• #LI-Hybrid

SEM Associates at Thomas Marketing Services execute and drive integrated search engine marketing strategies across both SEO and PPC for our B2B clients in the industrial and manufacturing space. This role owns the day-to-day execution and strategic optimization of client SEM programs, ensuring strong performance across organic and paid search channels.

Working alongside a team of SEM professionals, Client Services, and Production leadership, SEM Associates help deliver high-quality keyword research, technical SEO, on-page optimization, paid media campaign execution, and performance reporting. This role requires analytical thinking, comfort with marketing technology platforms, and the ability to manage multiple client programs while delivering actionable recommendations.

What you’ll be doing as our SEM Associate

● Execute integrated SEO and PPC strategies for assigned client accounts
● Conduct keyword research to identify high-opportunity keyword groups and optimization strategies
● Monitor client website technical performance and recommend improvements to support SEO best practices
● Implement on-page optimizations, including metadata updates, schema, and content publishing support
● Build, optimize, and maintain Google Ads and LinkedIn Ads campaigns to drive performance KPIs
● Audit existing paid media accounts and identify optimization opportunities
● Monitor web analytics dashboards and reporting tools; deliver regular insights and recommendations
● Assess user flow and conversion performance across SEO and PPC efforts
● Recommend budget, bidding, targeting, and ad creative optimizations to improve paid media results
● Communicate performance insights and strategic recommendations to internal teams and Client Services
● Occasionally join client calls to support strategic discussions and reinforce recommendations
● Stay up-to-date on SEM industry trends, platform updates, and algorithm changes

What you bring to our team

● 2+ years of experience in search marketing or digital marketing
● Working knowledge of both SEO and PPC best practices
● Experience executing Google Ads campaigns and SEO optimization initiatives
● Proficiency in Google Analytics (GA4), Google Tag Manager, Google Search Console, and Looker Studio; certifications preferred
● Strong analytical and written English communication skills
● Ability to manage multiple accounts and priorities in a fast-paced environment
● Curiosity and motivation to stay current with SEM trends and innovations

Some nice-to-have experience

● B2B and/or industrial/manufacturing industry knowledge
● Agency experience
● Experience with SEM tools such as SEMrush, Ahrefs, Screaming Frog, and more
● Experience with HubSpot and WordPress
● Google Ads and/or Google Analytics certifications

Please submit your resume in English.

#LI-Remote