SEM Jobs in Atlanta.
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At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
Key Responsibilities
1. Own Integrated Demand Strategy
- Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
- Build persona-based, multi-channel programs across paid, owned, and earned channels
- Align programs to the full funnel (awareness → pipeline → revenue)
- Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
- Translate business goals into data-driven strategies aligned to aggressive growth targets
2. Drive Pipeline and Revenue Impact
- Own pipeline targets and marketing-sourced and influenced revenue
- Partner with Sales to align on ICP, account targeting, and GTM priorities
- Optimize conversion across the funnel using data, analytics, and AI-driven insights
- Drive measurable improvements in funnel velocity and efficiency
3. Lead Integrated Campaign Execution
- Orchestrate campaigns across:
- Digital (web, paid media, SEO/SEM)
- Field marketing (events, ABM)
- Content (thought leadership, case studies, AI narratives)
- Lifecycle and nurture programs
- Ensure consistent messaging and seamless customer experience across channels
- Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting
4. Build Scalable Campaign Frameworks
- Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
- Standardize campaign planning, execution, and measurement processes
- Leverage AI and agentic AI to automate and scale campaign orchestration
5. AI & Agentic AI Leadership
- Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
- Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
- Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches
6. Cross-Functional Leadership
Partner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and lead across global teams without direct authority
7. Data-Driven Optimization
Track and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes
Core Metrics
- Pipeline generated (sourced and influenced)
- Marketing contribution to revenue
- Campaign ROI and efficiency
- Funnel conversion rates
- Engagement across target accounts and segments
Required Experience
- 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Proven experience leading global, multi-channel demand programs
- Experience marketing AI/ML-based products or platforms
- Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
- Strong understanding of:
- ABM (Account-Based Marketing)
- Marketing automation (Marketo, Eloqua, HubSpot)
- CRM (Salesforce)
- Experience partnering closely with enterprise sales teams
- Track record of driving measurable pipeline and revenue impact
Key Skills & Competencies
- Strategic thinking with strong execution discipline
- Strong business acumen with a focus on pipeline and revenue outcomes
- Cross-functional leadership and influence
- Data-driven decision making
- Ability to operate in fast-paced, high-growth environments
- Ability to translate complex AI and agentic AI concepts into clear business value
Leadership Mindset
- Bias for action with strong ownership and accountability
- Innovative and forward-thinking, especially in applying AI to marketing
- Comfortable operating in ambiguity and driving clarity
- Collaborative, yet decisive and results-oriented
What Differentiates This Role
- Full-funnel ownership: accountable for pipeline and revenue, not just leads
- Campaign orchestration at scale: connecting global strategy with regional execution
- AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
- Tight alignment with Sales: marketing is accountable to business outcomes, not activity
What Differentiates This Role
- Full-funnel ownership: accountable for pipeline and revenue, not just leads
- Campaign orchestration at scale: connecting global strategy with regional execution
- AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
- Deep alignment with Sales: marketing is accountable to business outcomes, not activity
Why This Role Matters
This role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.
Why Join Us
- Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio
- Lead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape
- Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization
- Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution
- Partner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing
- Grow your leadership footprint: High visibility with senior leadership and clear impact on company strategy
About NiCE
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
Ready to apply?
Apply to NICE
Manager, Paid Search
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WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
As a Manager specializing in Paid Search, you drive growth by orchestrating campaigns that exceed client expectations. Your strategic vision and deep understanding of SEM, bid strategies, and client goals enable you to craft tactical roadmaps, dashboards, and compelling presentations that keep stakeholders informed. You effectively prioritize impactful initiatives for error-free delivery and mentor team members to refine their craft. Contributing to agency thought leadership; you help build a thriving team that delivers outstanding results.
WHAT YOU’LL DO:
- Lead paid search strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget targets.
- Develop and implement channel-specific optimization and monitoring strategies, leveraging bid management platforms such as SA360 to drive results.
- Own paid search contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, ensuring alignment with overall account strategy.
- Quantify, prioritize, and execute initiatives with the greatest potential impact on account performance and client objectives.
- Partner closely with Client Partners to deliver clear, strategic paid search recommendations and support client-facing communications.
- Contribute high-quality paid search content to critical client deliverables, including tactical plans and business reviews, meeting all deadlines and QA standards.
- Ensure all paid search work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets.
- Coach and mentor team members by supporting onboarding, providing account-level context, and developing both technical and strategic paid search capabilities.
WHAT YOU BRING:
- Minimum of 3 years of hands-on paid search experience across Google Ads, Bing Ads, and analytics platforms.
- Advanced understanding of paid search strategy across the funnel, including experience with bid management platforms such as SA360.
- Experience managing campaigns across Google Search, Display, and App campaigns, with a strong grasp of full-funnel activation.
- Proven experience designing and analyzing A/B tests to inform optimization and strategy decisions.
- Demonstrated ability to analyze performance, present insights, and make clear optimization recommendations to internal and external stakeholders.
- Strong analytical and reporting skills, with proficiency in Excel for data analysis and performance tracking.
- Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic narratives.
- Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement.
WHAT DO WE OFFER?
- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
The anticipated salary range for this position is $80,000 - $100,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
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Ready to apply?
Apply to DEPT®