Content Marketing Manager Overview:

As we scale, we’re looking for a versatile Content Marketing Manager who can balance creativity with impact. In this role, you’ll be the dedicated content owner on our marketing team—crafting compelling stories, producing assets that fuel campaigns across every stage of the funnel, and ensuring everything we publish strengthens the Incident IQ brand. 

You’ll thrive here if you’re a self-starter with a strategic mindset—someone who can take a theme, run with it, and deliver polished work that moves the needle. Collaboration is key: you’ll partner with product marketing, demand generation, and creative teammates to bring ideas to life, while using data and feedback to refine and optimize. The ideal candidate is a strong writer with experience turning complex ideas into clear, engaging content that drives pipeline and positions us as a thought leader in K-12.

This role serves as a foundational content position with strong potential to evolve into even more strategic roles as the team grows. This position is hybrid-preferred in our Atlanta office but offers flexibility for remote candidates.

Content Marketing Manager Responsibilities: 

Content Creation

• Write, edit, and manage high-quality B2B content across various formats (including but not limited to blogs, articles, whitepapers, guides, success stories, website copy, email, ads, etc.) with proven ability to balance storytelling with measurable marketing impact
• Repurpose existing content into new formats to extend its reach and impact
• Ensure all content is aligned with our brand identity, is in our brand voice, is accurate and engaging, and optimized for lead generation

Content Strategy & Planning

• Maintain the content calendar aligned to campaigns, product launches, and marketing priorities
• Collaborate with product marketing, demand generation, and creative teams to align content themes, messaging, campaign goals, and content packaging
• Support Demand Generation and campaigns by creating high-impact assets to influence pipeline and conversions
• Stay current with industry and content trends to keep our strategy fresh and effective

Team Collaboration 

• Partner with product marketing, creative services, growth marketing, and leadership to source input and align on priorities
• Work closely with external vendors or freelancers as needed, reviewing deliverables for quality and brand alignment

Project Management & Execution

• Use project management tools (e.g. Asana) to keep content initiatives organized and on-time
• Create structured brief templates to align with stakeholders & freelancers, ensuring assets meet tone and quality standards
• Manage multiple deliverables while meeting deadlines with minimal oversight

Content Analytics & Optimization

• Conduct A/B testing on formats, headlines, and topics; optimize content continuously based on performance data and engagement insights
• Work with Demand Gen and Ops teams to track performance and report on content effectiveness across channels
• Use data to refine messaging, formats, and distribution for better results

Content Marketing Manager Requirements:

• 5–8 years of experience in content marketing, writing, or communications (B2B SaaS or EdTech preferred)
• Exceptional writing, editing, and proofreading skills with a strong sense of storytelling and brand voice
• Demonstrated ability to craft thought leadership and narrative content tailored to B2B audiences.
• Experience with analytics tools (Google Analytics, Marketo, or similar) and comfort working with performance data
• Strong project management and organizational skills; experience with tools like Asana is a plus
• Ability to collaborate effectively across teams and communicate with clarity and confidence
• Curiosity and adaptability—staying up-to-date on emerging content tools, formats, styles, and platforms

Content Marketing Manager Nice to Have:

• Familiarity with K-12 audiences, EdTech, or B2B SaaS marketing, especially content that drives pipeline 
• Experience with Marketo or another marketing automation platform for content distribution and reporting
• Familiarity with SEO best practices and ability to optimize content for search and lead generation
• Basic understanding of HTML/CSS or CMS publishing workflows (WordPress)
• Ability to create light multimedia content (simple graphics in Canva, basic video editing, or podcast scripting)
• Familiarity with AI-assisted writing/editing tools and how to use them responsibly
• Experience managing freelance writers and editors
  
  

What You’ll Bring to The Team:

Florence is modernizing how clinical trials are run by connecting sites, sponsors, and CROs on a single workflow platform. We are looking for a hands-on Product Marketing Manager who can help us build the foundational messaging, sales collateral, and customer insights needed to support our growing go-to-market teams.

This role is ideal for a marketer who loves switching between research, writing, and content creation. You will turn product capabilities into simple and compelling stories, create the materials sales needs to win deals, and conduct customer and competitive research that strengthens our positioning.

This is an execution-oriented role with high visibility and impact. You will work closely with Product, Sales, and Demand Gen while helping rebuild the core PMM function at Florence.

You Will:

Messaging and Positioning Support

• Develop foundational product messaging and value propositions for key personas and segments.
• Translate product features into clear, customer-focused language.
• Maintain and update messaging documents and product sheets as our platform evolves.
  
  

Sales Enablement Materials

• Create and manage core collateral: pitch decks, one-pagers, product briefs, battle cards, competitive snapshots, FAQs.
• Work directly with sales reps to understand what is working and what gaps exist in the field.
• Keep our sales asset library organized and up to date.
  
  

Competitive and Market Research

• Conduct research on competitors’ messaging, pricing signals, product updates, and campaign activity.
• Build simplified competitive comparison views and talking points the sales team can use.
• Summarize insights from industry news, analyst mentions, and conferences.
  
  

Customer and Account-Based Insights

• Interview customers and prospects to extract proof points, use cases, and unmet needs.
• Support account-level research for strategic deals (key personas, company initiatives, tech stack clues).
• Summarize insights in concise briefs for Sales and Marketing.
  
  

Product Launch Support

• Assist with messaging, product launch materials, and internal communication for product or feature releases.
• Partner with cross-functional team members to collect customer quotes, case studies, use cases, and benefits for launch content.
  
  

AI-Enabled Content and Research Workflows

• Use AI tools to synthesize call transcripts, summarize research, build first drafts of content, and classify assets.
• Support the PMM and content teams with quick-turn work using AI acceleration.
  
  

An Ideal Candidate Has:

• Clear, consistent messaging used across sales decks and marketing content.
• Sales has the right competitive insights and materials at the right time.
• Product launch assets are high quality and delivered on time.
• Competitive and customer research is synthesized into simple, useful deliverables.
• Faster deal cycles and improved sales conversations because of stronger collateral and positioning inputs. 
• 3–5 years in B2B SaaS marketing, product marketing sales enablement. Ideal: Enterprise focus, platform and multi-product experience in regulated or complex industries.
• Bonus: background in healthcare technology, pharmaceutical industry, clinical research.
• Strong writer and communicator who can simplify technical topics.
• Comfort creating decks, one-pagers, and competitive briefs with minimal guidance.
• Experience conducting research and turning findings into insights.
• Hands-on, detail-oriented, and energized by execution.
• Familiarity with AI tools for research and content creation (or willingness to learn quickly).

Why This Role: 

You will directly shape how prospects understand Florence and how Sales tells our story. You’ll learn fast, partner cross-functionally, and help build foundational PMM systems at a company in a meaningful growth phase. This is the right role for someone who wants to have strategic impact, ownership, and cross-functional visibility.