Content Marketing Manager Overview:

As we scale, we’re looking for a versatile Content Marketing Manager who can balance creativity with impact. In this role, you’ll be the dedicated content owner on our marketing team—crafting compelling stories, producing assets that fuel campaigns across every stage of the funnel, and ensuring everything we publish strengthens the Incident IQ brand. 

You’ll thrive here if you’re a self-starter with a strategic mindset—someone who can take a theme, run with it, and deliver polished work that moves the needle. Collaboration is key: you’ll partner with product marketing, demand generation, and creative teammates to bring ideas to life, while using data and feedback to refine and optimize. The ideal candidate is a strong writer with experience turning complex ideas into clear, engaging content that drives pipeline and positions us as a thought leader in K-12.

This role serves as a foundational content position with strong potential to evolve into even more strategic roles as the team grows. This position is hybrid-preferred in our Atlanta office but offers flexibility for remote candidates.

Content Marketing Manager Responsibilities: 

Content Creation

• Write, edit, and manage high-quality B2B content across various formats (including but not limited to blogs, articles, whitepapers, guides, success stories, website copy, email, ads, etc.) with proven ability to balance storytelling with measurable marketing impact
• Repurpose existing content into new formats to extend its reach and impact
• Ensure all content is aligned with our brand identity, is in our brand voice, is accurate and engaging, and optimized for lead generation

Content Strategy & Planning

• Maintain the content calendar aligned to campaigns, product launches, and marketing priorities
• Collaborate with product marketing, demand generation, and creative teams to align content themes, messaging, campaign goals, and content packaging
• Support Demand Generation and campaigns by creating high-impact assets to influence pipeline and conversions
• Stay current with industry and content trends to keep our strategy fresh and effective

Team Collaboration 

• Partner with product marketing, creative services, growth marketing, and leadership to source input and align on priorities
• Work closely with external vendors or freelancers as needed, reviewing deliverables for quality and brand alignment

Project Management & Execution

• Use project management tools (e.g. Asana) to keep content initiatives organized and on-time
• Create structured brief templates to align with stakeholders & freelancers, ensuring assets meet tone and quality standards
• Manage multiple deliverables while meeting deadlines with minimal oversight

Content Analytics & Optimization

• Conduct A/B testing on formats, headlines, and topics; optimize content continuously based on performance data and engagement insights
• Work with Demand Gen and Ops teams to track performance and report on content effectiveness across channels
• Use data to refine messaging, formats, and distribution for better results

Content Marketing Manager Requirements:

• 5–8 years of experience in content marketing, writing, or communications (B2B SaaS or EdTech preferred)
• Exceptional writing, editing, and proofreading skills with a strong sense of storytelling and brand voice
• Demonstrated ability to craft thought leadership and narrative content tailored to B2B audiences.
• Experience with analytics tools (Google Analytics, Marketo, or similar) and comfort working with performance data
• Strong project management and organizational skills; experience with tools like Asana is a plus
• Ability to collaborate effectively across teams and communicate with clarity and confidence
• Curiosity and adaptability—staying up-to-date on emerging content tools, formats, styles, and platforms

Content Marketing Manager Nice to Have:

• Familiarity with K-12 audiences, EdTech, or B2B SaaS marketing, especially content that drives pipeline 
• Experience with Marketo or another marketing automation platform for content distribution and reporting
• Familiarity with SEO best practices and ability to optimize content for search and lead generation
• Basic understanding of HTML/CSS or CMS publishing workflows (WordPress)
• Ability to create light multimedia content (simple graphics in Canva, basic video editing, or podcast scripting)
• Familiarity with AI-assisted writing/editing tools and how to use them responsibly
• Experience managing freelance writers and editors
  
  

Field Marketing Specialist Overview
Incident IQ is seeking a Field Marketing Specialist to develop and execute regional marketing strategies that drive pipeline growth and support Sales objectives. This role reports to the Events Marketing Director and is based in Atlanta with a hybrid schedule. The Field Marketing Specialist owns a defined territory or segment and aligns marketing efforts to pipeline goals, target accounts, and regional priorities. This role sits at the intersection of Sales and Marketing, partnering closely with regional Sales teams to plan and execute high- impact programs including events, executive engagements, and targeted field initiatives. This is a strategic role that goes beyond execution. The right candidate will bring strong
business acumen, prioritize the highest-impact opportunities, and ensure marketing programs translate into measurable pipeline and revenue outcomes.

Field Marketing Specialist Responsibilities

• Develop and own regional or segment-based field marketing plans aligned to Sales priorities.
• Analyze data to identify pipeline gaps, target accounts, and growth opportunities.
• Prioritize markets, programs, and investments based on expected impact and ROI.

Sales Partnership

• Act as the primary marketing partner for regional Sales teams.
• Align closely with Sales on target accounts, program strategy, and pipeline goals.
• Drive accountability for pre-event outreach and post-event follow-up to maximize results.

Field Marketing Program Strategy

• Plan and execute a strategic mix of field marketing programs, including conferences,tradeshows, executive dinners, roundtables, and targeted account-based initiatives.
• Select programs based on audience fit, geographic priorities, and return on investment.
• Ensure all programs include strong pre-event outreach, effective in-event engagement, and structured post-event follow-up.
• Partner with internal teams and external vendors to deliver high-quality execution.

Performance Management

• Track and report on program effectiveness, including meetings generated, pipeline influenced, and opportunities created.
• Continuously optimize strategy and investment based on performance insights and data.
• Bring insights from the field back to the organization to inform broader go-to-market strategy.

Field Marketing Specialist Requirements

• Experience: 2-3 years of experience in field marketing, events, or a related field, with exposure to B2B marketing environments preferred.
• Execution: Strong organizational skills with a detail-oriented mindset and ability to manage multiple priorities in a fast-paced environment.
• Communication Skills: Strong written and verbal communication skills with the ability to collaborate effectively across teams.
• Growth Mindset: Eagerness to learn, take on new challenges, and grow within a B2B marketing organization.

Director, Product Marketing Overview

Incident IQ is looking for a Director of Product Marketing to lead and evolve the product marketing function at a pivotal moment for the company. Reporting directly to the Chief Marketing Officer and managing a team of three product marketers, this leader will own how iiQ brings products to market, tells its competitive story, and shows up in front of customers, influencers and the industry.

This role sits at the intersection of product, sales and marketing. The right person is a strategic storyteller, a trusted cross-functional partner, and a player-coach who can both set the direction and roll up their sleeves. iiQ is at an inflection point as we evolve our platform to meet the next generation of K-12 operational needs, including a major investment in AI-powered workflows. The Director of Product Marketing will play a central role in shaping that narrative and bringing it to life across every customer and market-facing touchpoint. 

Director, Product Marketing Responsibilities

Messaging & Positioning

• Own the end-to-end messaging architecture for iiQ, from the corporate narrative down to individual product messaging houses.
• Lead the evolution of iiQ's story as we move toward our next chapter of platform positioning, in close partnership with the CEO, CMO and Product leadership.
• Sharpen positioning for our Enterprise IT tier, Facilities, and other product lines to win in our highest-priority segments. 
• Ensure every customer-facing asset, from website to sales deck to launch collateral, reflects a clear, consistent and compelling voice.

Product Launches & Go-to-Market

• Establish and roll out a repeatable product launch methodology in partnership with Product Management, setting the standard for how we bring products to market at iiQ.
• Lead GTM strategy for new product launches, major releases, and AI-forward capabilities across the iiQ platform.
• Take over leadership of iiQ AI go-to-market, including messaging, launch planning, and customer rollout.
• Partner closely with Sales and Product Enablement to equip the field with the tools, training and talk tracks they need to sell with confidence.

Competitive & Market Intelligence

• Build and lead a competitive intelligence function that gives Sales, Product, and leadership a clear view of the market, our competitors and where we win and lose.
• Own customer and market research initiatives that inform positioning, packaging and roadmap decisions.
• Translate research and competitive insight into action: playbooks, battle cards, and strategic recommendations that move the business.

Pricing & Packaging Partnership

• Partner with RevOps and Product to shape pricing and packaging strategy, bringing the voice of the customer and the competitive lens into every decision.
• Own the go-to-market side of packaging decisions: naming, positioning, and how we communicate value to the market.

Industry Relations

• Build and manage iiQ’s analyst relations program, in partnership with corporate marketing, developing relationships with key industry influencers covering K-12 ed-tech, ITSM and adjacent categories.
• Represent iiQ in analyst briefings, reports, and industry research to elevate our visibility and credibility in the market.

Team Leadership

• Lead and develop a team of three product marketers, each of whom currently owns a set of iiQ product lines.
• Evolve the team structure and ways of working to deliver horizontal strength across messaging, launches, and competitive, while preserving product-line depth.
• Model a high-performing team culture grounded in a growth mindset, a bias for action, clear and kind communication and a shared commitment to the mission.

Director, Product Marketing Requirements

• Experience: 10 to 15 years of product marketing experience in B2B SaaS, with at least 3 years leading and developing product marketing teams. Experience in ed-tech, ITSM or platform businesses is a plus.
• Strategic Leadership: You are a strategic thinker who can shape a company narrative, sharpen product positioning, and translate both into work that moves the business. You know how to balance the big picture with the practical, and how to lead through ambiguity without losing momentum.
• Cross-Functional Partnership: You build trust across product, sales, customer success, the executive team and the marketing team. You know how to influence without authority, partner productively with strong leaders and align people around a shared direction.
• Launch Rigor: You have stood up product launch processes from the ground up. You know what great looks like and can tailor it to iiQ’s stage and pace.
• Player-Coach: You lead a team and still know how to roll up your sleeves when it matters. You are as comfortable setting strategy as you are editing a deck the night before an important meeting.
• Growth Mindset: You are a shaper, not a taker. You bring solutions, not just problems. You move fast with 70% of the information, course-correct quickly and help your team do the same.
• Communication Skills: Exceptional written and verbal communication skills are a must. You can write a message house one day and brief the CEO the next.
• AI Fluency: Comfort with AI as both a product category and a tool for how modern marketing teams work. You are energized by the opportunity to shape iiQ’s AI narrative for the market.
• K-12 Interest: A genuine interest in K-12 education or education technology is a plus.

Director, Corporate Marketing Overview

Incident IQ is looking for a Director of Corporate Marketing to build and lead the corporate marketing function from the ground up. This is a newly created role reporting directly to the Chief Marketing Officer and sits at the intersection of brand, communications and culture. The right person is a sharp storyteller, a skilled cross-functional partner and someone who understands that how a company communicates internally is just as important as how it shows up externally.

This role will work closely with the CMO and will have the support of the broader marketing team and key partners across the business to bring programs to life.

Director, Corporate Marketing Responsibilities

External Communications

• Develop and execute a proactive PR strategy including media relations, press releases and earned coverage.
• Build and maintain relationships with journalists, K-12 and technology influencers, thought partners and ecosystem partners.
• Own the corporate PR calendar and ensure communications are timely, consistent and on-brand.
• Lead award and speaking submission strategy to build executive and company visibility.

Internal Communications

• Partner with HR and the Chief of Staff to support key organizational announcements, leadership changes and company milestones.
• Support All Hands and bi-annual all company gatherings in meeting planning, content and execution.
• Ensure employees are informed, aligned and connected to the company narrative.

Social Media and Brand

• Own the corporate social media presence across LinkedIn and other relevant channels.
• Develop a content strategy that reflects iiQ’s brand voice, customer mission and thought leadership.
• Support culture and brand building efforts including recruiting initiatives and employer brand.
• Partner with demand gen and product marketing to amplify campaigns and launches.

Corporate Events and Executive Presence

• Support the development of corporate presentations and executive communications.
• Develop and manage a corporate spokesperson program, including executive media training and preparation, to ensure consistent and compelling representation of iiQ in the market.
• Partner across the business to ensure iiQ shows up with a consistent, compelling voice at industry events and internal forums.
• Build and manage a network of thought partners and ecosystem relationships that elevate iiQ’s brand in the market.

Director, Corporate Marketing Requirements

• Experience: 8 to 12 years of experience in corporate communications, corporate marketing or a related function, ideally in B2B SaaS or a mission-driven organization, with a proven track record of building or leading a corporate marketing or communications function.
• Strategic Leadership: You are a strategic communicator who knows how to shape a company narrative, build executive presence and show up as a trusted partner to senior leadership. You are equally comfortable crafting a press release, preparing a CEO for a keynote and developing an internal communications strategy from scratch.
• Communication Skills: Exceptional written and verbal communication skills are a must, as is the ability to build strong cross-functional relationships and influence without authority across a fast-moving organization.
• Executive Partnership: Experience partnering closely with a CEO or executive leadership team on communications and positioning is strongly preferred.
• Operational Excellence: You know how to lead through ambiguity, set priorities across competing demands and build programs that scale. You thrive with autonomy, work well without a lot of structure and know how to tap the right people across the business to get things done.
• K-12 Interest: A genuine interest in K-12 education or education technology is a plus.