The Role 

The Vice President of Communications is responsible for leading the development and implementation of integrated strategic communications that reinforce the Green Thumb’s mission, values, and beliefs among its key stakeholders. This role protects and enhances the Company’s corporate and house of brands reputation, and leads the strategy, planning and execution of Green Thumb’s corporate communications across channels including Corporate Communications, internal communications and investor relations. The Vice President of Communications will collaborate with the CEO, General Counsel, Head of Investor Relations, People Leadership and other senior business leaders to create and execute a robust approach to communications while strengthening the company’s reputation, both internally and externally.

Responsibilities 

STRATEGY, PLANNING & LEADERSHIP

• Lead the Green Thumb Communications team, inclusive of internal communications, corporate communications, employer brand, and investor relations, to ensure alignment of activities and individual growth and development.
• Lead the development and implementation of a corporate communications strategy aimed at protecting and enhancing the organization’s standing as a trusted and leading operator and employer in this new and evolving cannabis industry.
• Partner with executive leadership to align and articulate business priorities in a way that engages and motivates key stakeholders.
• Lead and oversee an annual editorial calendar of key communication activities to share our story with each of our core audiences, including employees, leaders, investors, government, regulators, community partners and consumers.
• Lead the build of internal/external communications for corporate programs and initiatives, including but not limited to M&A, earnings, social impact, strategic partnerships, government affairs, and other company announcements.
• Partner with senior leaders to ensure that positions on key issues and initiatives impacting the company enhance the organization as a whole.
• Handle sensitive or proprietary company information; Proactively plan against and advise leadership during challenges and crises.

INVESTOR & CORPORATE COMMUNICATIONS

• Lead Investor Relations for GTBIF and RYM: Prepare earnings releases, quarterly earnings call materials, investor presentations, annual reports, and other investor communications
• Develop GTBIF Board materials
• Create clear, compelling communications that articulate the company's strategy, financial performance, and growth opportunities.
• Lead M&A, Labor Relationships, and Government Affairs communications: Ensure consistent messaging across internal and external communication channels
• Support the development and execution of crisis communication and issues management plans

INTERNAL COMMUNICATIONS

• Build culture & employee engagement by leading an internal communications plan that engages employees, connects them to the company’s mission and priorities, and increases visibility of Green Thumb’s corporate programs.
• Support executive communications, including executive messages, talking points, strategic business updates, people-related communications, organizational announcements, as well as other timely business messages.
• Facilitate communication and operational effectiveness across the senior leadership team by organizing meetings and events, building agendas and supporting materials, and connecting the dots across the organization.

Qualifications  

• 15+ years of experience in corporate, executive and crisis communications, media relations, internal and external communications; public company preferred
• Bachelor’s degree required; degree in Communications or related field preferred
• Proven track record of building and implementing a successful corporate communications strategy
• Demonstrated success managing communications for both a corporate brand and multiple consumer brands within a single organization.
• Ability to build cross-functional relationships and interact successfully at all levels of the company
• Experience selecting, directing and managing communication agencies
• Critical thinker with superb storytelling, writing, editing and presentation skills
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
• Possesses a strong sense of urgency and thrives in a demanding, fast-paced environment
• Adaptive problem solver who effectively navigates change and drives towards alignment; decides and acts without having the picture totally defined; appropriately changes strategy in response to new information
• Operates with a high level of professionalism and integrity, including dealing with confidential information

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 
• Must be approved by state badging agency to work in cannabis industry