Jobs Companies 33 USA Inc. Social Media Marketing Specialist

About this Social Media Marketing Specialist role at 33 USA Inc.

33 USA Inc. · Los Angeles, California, United States

Position Summary

The Social Media Marketing Specialist is a client-facing role responsible for assisting multiple social media accounts management and development/ execution of campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The position will report to the Social Media Marketing Manager, may report to the Group Lead and may occasionally report to the CEO of the company.

Requirements

Essential Job Functions & Responsibilities:

Client Proposals:
- Assist in the development of client proposals for social media account management plans
- Ensure proposals meet client needs and goals


Strategy & Campaign Planning:
- Collaborate internally and externally to create effective, result driven social media marketing strategies for entertainment productions

- Plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

Submission Plan Development & Implementation:
- Develop submission plans for social media account and implement them
- Ensure consistent brand messaging across the web and various social media platforms
- Engage with users and provide responses to social media inquiries, messages, and comments
- Ensure submission plans are executed efficiently and effectively

Content Development:
- Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc

- Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production

Analysis:

- Collect and analyze data related to social media accounts and campaigns to track performance and identify areas for improvement

- Conduct analysis on the web, social media accounts, word-of-mouth, competition, and other relevant factors

- Use analysis to improve social media marketing strategies and campaigns

Client Reporting:

- Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projects

- Present reports to clients and communicate results in a clear and effective manner


Other Common Job Functions

- Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision

- Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders

- Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments

- Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
- Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms


Education and Experience Requirements:

Required:

- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of experience with Social Media Marketing

- Excellent written and verbal communication skills in English
- Familiar with social media trends and current entertainment

- Social Media (Twitter,Instagram,Tik Tok,Facebook) heavy user (Privately and professionally)

- Likes and is familiar with Japanese Anime/Manga

- Computer Proficiency: Office, PowerPoint, Outlook and Internet

Preferred:

- Experience working in the entertainment industry

- Experience with Social Media advertising

- Ability to speak and read Japanese

Desired Skills and Abilities:

- Excellent verbal and written communication skills

- Ability to work collaboratively in a team environment

- Strong analytical and problem-solving skills

- Ability to multitask and prioritize tasks in a fast-paced environment

- Passion for entertainment and pop culture, including film, TV, and video games

Benefits

A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.

  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Hybrid Work Model
    • While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
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About 33 USA Inc.

WHO WE ARE

A FULL-SERVICE STRATEGY AND CREATIVITY BASED "ANIME" MARKETING AGENCY

We aim to be the best marketing agency specializing in the anime industry in the US. Our expertise and experience in this specific field makes us very unique, and allows us to offer you a strategic and creative one-stop marketing solution.

Our mission is to maximize the attraction and potential of the anime productions the creators from around the world have poured their hearts and souls into. With the power of marketing, we truly believe that we can deliver these productions to more and more people, and rather than just a repeat of one-off promotions, our ultimate goal is to make anime into an even more popular culture beloved by many more people.


STRENGTH

1. Expertise in the Anime Field

Our parent company, 33 Inc. is a Japan's leading Anime marketing company with a wealth of experience working with large titles such as "Chainsaw Man", "Black Clover" and "Bleach", since 2021.

Expertise in Anime marketing acquired through 33 Inc. + Our staffs with extensive knowledge of the American Market

The perfect combination of the above allows us to provide the best possible marketing solution for the anime production.

We can also cover specialized services such as:

Full service simultaneous promotions between Japan and US

Managing sensitive approval processes between rights-holders


2. ONE-STOP SOLUTION

We offer a one-stop solution covering all possible marketing channels (social media, PR, advertising) in order to deliver the anime production to the audience. Based on our unique strategy and creativity, we will tactically utilize both conventional methods and the latest digital marketing approach.


WHAT WE DO

BRAND DEV.

Brand development is an absolute key factor in order to successfully deliver productions. We can design and implement a brand development strategy that will attract the right target audience.

  • Marketing Strategy Planning
  • Creative Planning
  • Promotion Planning
  • Brand Management
  • Market Research

SOCIAL

From building a custom social media management plan to actual content delivery, we will cover everything around social media for maximum exposure and generating viewer's motivation for the production.

  • Account Management
  • Content Strategy & Creation
  • Community Management
  • Social Advertising
  • Influencer Strategy (Celebrity, Macro, Micro + Nano)

PR

We can help you with thorough PR coverage of the production through online, TV, radio, newspaper, magazine, and other media.

  • PR Campaign Strategy
  • Publicist
  • Media Relations
  • Interview Scheduling
  • Detailed Coverage Report

ADVERTISING

While we can definitely help with conventional advertising campaigns and media buying for both online/offline, we will also plan and execute highly creative promotion campaigns unique to each production.

  • Media Planning + Buying
  • SEM
  • Paid Social
  • Collaborative Marketing Camapign
  • ANIME Convention Exhibit Support

CREATIVE

We support all kinds of creative designs and artwork around marketing of the production, including key art illustration, official website design/creation, and promotional video creation.

  • Design + Layout
  • Illustration
  • WEB / Digital Design
  • Video
  • Photography
  • Copywritin

WORKS

TV SERIS

  • Bleach: The Thousand-Year Blood War
  • Freilen: Beyond Journey's End
  • Chainsaw Man
  • Kaiju No.8
  • My Hero Academia
  • Chiikawa
  • Girlfriend, Girlfriend
  • The Legend of Heroes

THEATRICAL

  • PSYCHO-PASS
  • Black Clover
  • Blue Giant
  • Kaguya-sama: Love Is War
  • Knights of Sidonia Ai Tsumugu Hoshi
  • Toku Touken Ranbu:Hanamaru -Setsugetsuka-
  • Sword Art Online
  • Progressive:Aria of a Starless Night
  • Laid-Back Camp

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