POSITION SUMMARY 

POSITION SCOPE 

• Own the end-to-end ecommerce product experience, from discovery and search through checkout and post-purchase, including vision, roadmap, prioritization, execution, and learning. 
• Design and run experiments to optimize conversion metrics, reduce friction in the purchase journey, and drive measurable improvements in educator adoption and spending. 
• Balance the competing needs of two primary customers: educators who need accessible, high-quality content for their classrooms, and content partners whose business and strategic growth depend on Follett's marketplace. 
• Partner closely with Engineering, Design, and Data to translate strategy into actionable requirements, A/B test hypotheses, and rapidly iterate based on user behavior and business impact. 
• Conduct ongoing customer research and gather market insights to understand educator needs, pain points in content discovery and purchasing, and barriers to adoption. 
• Define and communicate product strategy, roadmap direction, and success criteria in a way that aligns teams around educator value and sustainable business growth. 
• Use analytics and experimentation to evaluate product performance, identify opportunities for conversion improvement, and make data-informed prioritization decisions. 
• Collaborate with Customer Success, Support, Sales, and Marketing to understand educator feedback, refine messaging around value and academic rigor, and ensure strong product-market alignment. 
• Identify dependencies, risks, and tradeoffs early, particularly where educator needs and content partner interests diverge, and work pragmatically across functions to resolve conflicts. 
• Represent the product and strategy clearly to internal stakeholders through roadmap updates, experiment results, performance insights, and business recommendations. 
• Stay informed on K-12 trends, educator challenges, content distribution models, competitive dynamics, and emerging technology to maintain product relevance and marketplace competitiveness. 
• Other responsibilities as assigned 

QUALIFICATIONS 

• Bachelor's degree in business, technology, education, or a related field; equivalent experience may be considered. MBA or similar advanced business or product training is a plus. 
• 5+ years of product management experience in ecommerce, SaaS, EdTech or other digital marketplaces with a track record of optimizing conversion and driving revenue growth. 
• Demonstrated expertise in running A/B tests, designing experiments, and leveraging quantitative analysis to inform product decisions and measure business impact. 
• Strong understanding of ecommerce fundamentals, including user psychology, conversion funnel optimization, pricing strategy, and marketplace dynamics. 
• Ability to balance competing stakeholder needs with pragmatism—experience navigating tension between different customer segments or business models is highly valuable. 
• Deep customer empathy with a proven ability to understand and articulate user pain points, translate them into product insights, and build solutions that resonate with educators. 
• Excellent strategic thinking and problem-solving skills, with the ability to balance long-term vision with near-term execution and experimentation velocity. 
• Proven success working cross-functionally and building alignment among Product, Engineering, Design, Data, and go-to-market stakeholders on shared goals. 
• Excellent written and verbal communication skills, including the ability to influence stakeholders at multiple levels and present findings compellingly. 
• Experience using data and analytics to assess product performance, identify conversion bottlenecks, and support evidence-based decision-making. 
• Familiarity with Agile product development practices and modern product management tools is preferred. 
• Experience in K-12 education, EdTech, library services, instructional materials, or adjacent spaces is strongly preferred. 
• Direct experience building or optimizing marketplace platforms, managing multi-sided supply and demand, or working on ecommerce products is a significant plus. 

WORK ENVIRONMENT 

• This role is remote and only open to candidates currently located in the United States and able to work without sponsorship.   
• It requires a suitable space that provides a private and quiet workplace.   
• Work hours and schedules are set to accommodate the requirements of the position and the needs of the organization and may be adjusted as needed.  

PHYSICAL REQUIREMENTS 

• Perform tasks in a home office environment with frequent virtual meetings, communications, and interruptions, requiring effective time management and prioritization.  
• Prolonged sitting with sustained visual focus on digital screens, requiring the ability to interact at a typical working distance.  
• Frequent use of keyboard and mouse, involving repetitive hand movements and fine motor skills for typing, navigating, and handling materials.  
• Occasionally adjust position or move within the workspace to reach, retrieve, or access items, involving bending, twisting, or reaching, and occasionally lifting or carrying items weighing up to 10 pounds. 
• Travel requirements: Minimal (less than 10%)