About this Senior Graphic Designer - Paid Advertisement role at Binance
We’re looking for a Senior graphic designer with strong marketing design skills to join our Global Creative Team, supporting global and creative initiatives.
The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.
Responsibilities
Design brand and creative assets for global marketing initiatives across all digital channels: brand, social and paid
Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
Conceptualise and translate complex product ideas into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.
Produce visuals and storyboards for the video team to animate and edit
Propose, test and iterating on new design formats based on performance insights
Establish and build relationship with the cross-business partners and stakeholders
Leverage AI tools to accelerate and enhance production (image, video)
Requirements
5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.
A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)
Experience designing for fast-paced marketing teams
Ability to take ambiguous briefs and turn them into clear, compelling visual solutions
Strong organisational skills and comfort juggling multiple projects with tight timelines.
A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.
Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.
Graphic Design:
Full proficiency in Figma (including components and plugins)
Clear understanding of animation and motion graphics principals
Strong storyboarding / storytelling skills (preparing boards for animation)
Strong foundation in composition, typography, and visual aesthetics
Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)
A strong point of view on brand and visual storytelling
Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
Performance expertise:
Strong understanding of paid media algorithms and platform-specific formats
Solid understanding of performance marketing or conversion-focused design
Experience working with hook-driven storytelling frameworks
Strong visual awareness and up-to-date trend sensitivity
Good to have skills:
Animation or motion / editing experience
Illustration or iconography experience
UX/UI design experience
