The role: What's in the Box

Are you ready to turn one of the most prominent e-commerce brands into the Netherlands’ ultimate "Love Brand"?

As our Senior Brand Manager NL, you will take full ownership of all brand-related activities for the Dutch market. Your ultimate goal is to drive Brand Consideration and Brand Equity, deeply embedding our brand into Dutch culture.

This is not a traditional, siloed branding role. You will operate within a fast-paced, complex matrix organization, bridging local execution with global strategy. We need a commercial, highly strategic marketer who possesses an elite track record in end-to-end campaign management, exceptional agency governance, and specific expertise in driving high-converting D2C retail campaigns that bridge customer centricity with short-term performance. Crucially, you will work in lockstep with our Growth Marketing team, ensuring that high-impact brand equity seamlessly fuels the performance funnel to drive scalable business growth.

What you’ll do: The Recipe

• Drive Local Strategy & Brand Equity: Own and execute a winning brand strategy for the Dutch market that aligns with our global brand framework while staying hyper-relevant to local consumer insights and trends.
• Campaign Management: Lead the orchestration of the campaign calendar and end-to-end large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, and Activations) from brief to PCR, including Hockey sponsorship and large influencer collabs.
• Accelerate D2C Retail Campaigns: Design and execute tactical, high-performing D2C retail marketing campaigns. You will know exactly how to leverage performance mechanics and brand storytelling simultaneously to drive acquisition, retention, and brand loyalty.
• Navigate the Matrix: Act as a master collaborator within a matrix organization. You will work in close lockstep with local marketing operations (Media, PR, Social, Product Marketing) and Global Brand teams to ensure seamless alignment and buy-in.
• Elevate Agency Management: Manage, challenge, and inspire our creative, media and PR agency partners. You will set high standards for output, negotiate effectively, and ensure agencies deliver cutting-edge, thumb-stopping, and cost-effective work.
• Data-Driven Optimization: Turn consumer insights and campaign data into actionable initiatives. You will take tight control of the allocated marketing budget, rigorously tracking KPIs and ROI to prove how brand creativity fuels business metrics.
• Cultural Relevance: Monitor competitive activities and cultural shifts in the Netherlands to inspire the wider team with new developments, buzz-worthy moments, and local brand partnerships.

What you’ll bring: The Ingredients

• Experience: 7+ years of progressive marketing experience in fast-moving D2C, e-commerce environments.
• Education: Relevant Master’s or Bachelor’s degree in Marketing, Business, or Communications.
• Stakeholder management: Proven experience navigating complex, fast-paced matrix organizations with high exposure to multiple internal and global stakeholders.
• Campaign Excellence: A proven track record of delivering successful, high-impact 360° brand and retail campaigns with a deep understanding of the Dutch media landscape.
• D2C Expertise: Strong commercial acumen with a deep understanding of social media, customer journeys, conversion funnels, and retail mechanics specific to Direct-to-Consumer business models.
• Elite Agency Leadership: Outstanding agency management skills, with the ability to manage complex contracts, brief creatively, and steer agency partners to deliver ahead of the curve.
• Analytical Mindset: Data-driven approach to analyzing consumer behavior, with the ability to translate complex data into creative, bold marketing initiatives.
• Soft Skills: Exceptional communication and stakeholder management skills; a proactive, enthusiastic attitude that thrives on transformation and opportunity.
• Languages: Native in Dutch and fluent English is mandatory.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.

What we offer: The Toppings

Compensation & Financial Wellbeing

• Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
• Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA. 
• You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2026 rate 27.6%; employer pays 19.64%, employee pays 7.96%).

Health & Wellbeing

• Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp.
• Get a 7,5% discount on additional health insurance at Zilveren Kruis in 2025.

Flexibility & Work-Life

• Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance.
• Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total).
• Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel.
• Eligible employees can work from another country for up to 8 weeks per year.

Career & Development

• Grow with our "Learning Never Stops" mindset:  access internal/external opportunities, and join our cross-market mentoring program.
• A dedicated annual budget to help you keep learning, developing new skills, and growing your career.

Culture & Environment

• Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.