About this Senior BI Analyst role at WPP Media
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Resumen del Rol e Impacto
Responsabilidades Clave
Requisitos
Experiencia previa: Mínimo 2 años como analista senior de BI o planner integral con orientación a reporting. Se valorará la experiencia en análisis de post buy, conocimiento profundo en métricas de medios, principalmente digitales.
Manejo de herramientas: Sólido manejo de herramientas de BI (Ibope, Comscore, Similar Web, GWI, YouGov, Brandwatch, TGI, etc). Hojas de cálculo. Plataformas digitales (Google Ads, GA4, Meta, Tik Tok). Manejo de herramientas de dashboarding y reporting (Power BI, Looker Studio, Tableau).
Habilidades: Experiencia en presentaciones orales, relacionamiento con clientes y es deseable contar con experiencia en trabajo en equipo a nivel regional.
Idiomas: Inglés oral y escrito nivel intermedio. Se valorará nivel avanzado.
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