Position Title: Marketing Specialist, Channel Ops (Contractor)

Reports to: Manager, Revenue Operations

About the role

As a Revenue Operations Specialist, you will execute marketing programs that drive acquisition, engagement, and retention across LTK’s creator, consumer, and brand ecosystems. This role is ideal for someone who is highly analytical, operationally strong, and passionate about using marketing automation to power lifecycle programs and drive measurable business impact.

How you will make an impact

• Build, QA, and launch creator and brand campaigns across Braze and HubSpot, including emails, pushes, and in‑app/notification center messages.
• Support list building, segmentation, and audience management for targeted campaigns that drive creator and brand acquisition, activation, and engagement.
• Own campaign set-up tasks such as tagging, scheduling, naming conventions, and asset linking to ensure accurate tracking and clean operations.
• Partner with CRM Managers and Channel Operations to troubleshoot issues (e.g., list discrepancies, QA fixes, link/copy changes) and ensure campaigns go out on time.
• QA campaigns for spelling/grammar, links, personalization fields, and formatting across devices before launch.
• Maintain and improve marketing automation and CRM integrations to support scalable, accurate campaign execution.
• Manage website and campaign updates tied to the broader marketing calendar and roadmap
• Pull and compile performance data from CRM and analytics tools (e.g., Braze, HubSpot, Looker/other dashboards) to track sends, engagement, and conversion metrics.
• Maintain recurring campaign and channel reports, ensuring stakeholders have clear, accurate views into performance.
• Summarize trends and highlight basic optimizations (subject lines, send times, segments) for the CRM and RevOps teams to consider.
• Partner with Data to maintain HubSpot contact data hygiene, including imports, exports, updates, deduplication, and ongoing database maintenance.
• Document processes and campaign setups so work can be repeated and scaled.
• Collaborate cross‑functionally with Creator Success, Brand, Growth Marketing, and RevOps to support high-priority initiatives.
• Stay curious about CRM best practices and LTK product capabilities, bringing ideas back to the team for testing and optimization.

What you will bring to LTK

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 4+ years of experience in marketing automation, CRM, lifecycle marketing, or a related discipline
• Hands-on experience with marketing automation platforms such as Braze and HubSpot
• Strong analytical mindset with the ability to use data to evaluate performance and drive optimization
• Experience managing marketing databases, contact segmentation, and CRM hygiene best practices preferred
• Knowledge of lead generation, lead nurturing, attribution, and campaign measurement principles
• Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced, dynamic environment
• Strong project management skills with exceptional attention to detail and execution quality
• Effective cross-functional communication skills and a collaborative, solution-oriented approach
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback#LI-KB1