About this Retention Marketing Director (On-Site) role at Integrabeauty
Who We Are:
Our team of innovators and visionaries are passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.
We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR, two leading consumer goods brands, that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.
About The Role:
We are looking for an experienced, data-driven Director of Retention Marketing to lead all retention, lifecycle, and loyalty initiatives across our portfolio of multi-site e-commerce beauty brands. Operating 100% onsite out of our Dania Beach HQ, you will work side-by-side with our product, creative, and data teams to move at internet speed.
In this role, you will develop and execute sophisticated strategies that leverage the power of community to turn customers into lifelong brand advocates. You will be entirely responsible for the overall success of our online customer loyalty programs, SMS, and email marketing ecosystems, bridging the gap between high-end brand storytelling and deep data analytics to maximize Customer Lifetime Value (LTV).
Duties and Responsibilites
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Lifecycle & LTV Optimization: Analyze customer performance, retention metrics, and LTV. Identify key touch points along the customer journey to increase revenue, reduce churn, and elevate customer sentiment across multiple unique brand identities.
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Email & SMS Strategy: Audit existing email/SMS programs and promotional marketing calendars to develop highly segmented, improved communication strategies that increase post-purchase engagement and customer retention.
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Loyalty & Community Building: Drive insights, key activities, execution, and final evaluation of tactics to build modern customer loyalty and rewards programs with a focus on scalability and brand obsession.
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Data-Driven Leadership: Define, track, and report on key performance indicators (KPIs) for customer acquisition and retention campaigns, with a heavy focus on multi-channel messaging and A/B testing.
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Agile Strategy Execution: Continuously adjust retention strategies as necessary to achieve high-growth business objectives and present performance metrics directly to leadership.
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MarTech Management: Evaluate and implement cutting-edge technology and CRM tools that will drive the best possible customer data integration and personalized engagement.
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Team Leadership: Manage, mentor, and grow an onsite team of retention marketers, fostering a collaborative, fast-paced, and results-oriented environment.
Qualifications
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8+ years of dedicated retention, lifecycle, or email marketing experience, ideally within a fast-growing DTC e-commerce or beauty/CPG environment.
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Advanced platform expertise using Klaviyo or a similar enterprise-grade CRM/lifecycle platform.
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Proven team management experience with a track record of hiring, developing, and leading direct reports.
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Prior hands-on experience working deeply within complex email platforms, modern e-commerce architectures (Shopify Plus), data warehouses, and customer database management.
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Self-motivated, high-velocity operator with an extreme regard for attention to detail and creative brand protection.
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Exceptional interpersonal skills with the ability to thrive and collaborate live in a fast-paced, in-office team environment.
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Highly comfortable in a data-driven environment supported by strong quantitative skills and the proficiency to perform advanced cohort analyses in Excel.
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Outstanding written and verbal communication skills with the ability to clearly articulate complex ideas to internal stakeholders and executives.
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Deep, up-to-date understanding of digital marketing, direct marketing, and behavioral consumer psychology best practices.
Benefits
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Medical, Dental, Vision, Life Insurance
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401k plan
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Additional Opt-In Insurances
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Vacation + Sick Time Pay
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L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
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Action Oriented
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Situational Adaptability
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Drives Results
