Lyra is a collective of brands in the Personal Care and Family categories,
dedicated to caring for our customers and their loved ones. Our trusted brands are designed with
comfort, quality, and transparency first, because we believe everyone should experience care done right.
NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.
We are looking for a Wholesale & Retail Accounts Lead to manage and grow our retail business for our Skincare brands. The scope of this role will primarily focus on two high-growth brands:
Nuvadermis and
EVER. You will own both strategy and execution across national and regional retailers, driving distribution and revenue across the Specialty Beauty, Mass, Grocery, and Drug channels. You will also directly manage key accounts and own customer and broker relationships.
What you'll do:
Manage the wholesale business P&L for respective brands, including revenue generation, gross margin, operating expenses, and marketing investments
Curate brand specific sales strategies across relevant retail channels
Own relationships with key retail partners, including top-to-top engagement
Lead and manage external broker partners; set clear goals, incentives, and performance expectations to ensure alignment with brand objectives
Own in-store execution, including merchandising, promotions, and activations
Support team in negotiating terms, pricing, and contracts to maximize profitability and maintain brand integrity
Partner closely with Brand, Marketing, Finance, and Operations to align on selling strategies, competitive insights, product launches, forecasts, and demand planning
Track and analyze sales performance, account-level KPIs, market trends, and competitor activities
Requirements:
6 - 8 years of sales experience within the Personal Care/Beauty/Wellness space
An established network across Beauty and Personal Care buyers with experience calling on regional and national accounts
Demonstrated experience securing new distribution across Specialty Beauty, Mass, Grocery, and/or Drug accounts
Track record of growing key accounts, establishing and overseeing execution of trade and marketing calendars to accelerate velocities and drive door expansion
Experience managing broker networks
Our Commitment to Diversity and Inclusion
We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.
As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.