This role is for one of the Weekday's clients

Salary range: Rs 100000 - Rs 550000 (ie INR 1 - 5.5 LPA)

Min Experience: 1+ years

Location: Mumbai

JobType: full-time

We are looking for a PR Executive to support our Fashion PR team by creating compelling press materials and maintaining strong media relationships. The ideal candidate should have excellent writing skills, attention to detail, and a passion for fashion, luxury, beauty, and lifestyle brands.

Requirements

Key Responsibilities

• Draft and distribute press releases, media alerts, and brand announcements.
• Create media kits, brand profiles, and PR collateral.
• Build and maintain relationships with journalists, editors, and media houses.
• Coordinate media outreach and follow-ups.
• Track media coverage and prepare PR reports.
• Maintain updated media databases.
• Support brand launches, campaigns, and PR events.

Requirements

• 1–3 years of experience in PR, media, communications, or fashion marketing.
• Excellent written and verbal communication skills.
• Strong understanding of fashion, luxury, beauty, and lifestyle media.
• Ability to manage multiple deadlines and projects.
• Proficiency in MS Office and Google Workspace.

Preferred

• Experience working with fashion designers, beauty brands, or lifestyle clients.
• Existing media contacts are a plus.

Must-have skills

Public Relations, fashion, influencer marketing