About this Product Marketing - Senior Manager role at Airalo
Help Us Build The Future of Travel
At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world.
Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy.
We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone.
Your Next Destination
- Location: Remote, anywhere in Spain, the UK, or the UAE.
- Contract:
- Spain: Full-time, permanent contrato indefinido via Deel (our employer of record in Spain)
- UK: Full-time, permanent (local contract)
- UAE: Full-time, permanent via Deel (our employer of record in the UAE)
- Benefits: Learn more about our benefits here in this link - https://airalo-public.notion.site/Benefits-25396a97ffca81fb9bc1f0be479f1be3?pvs=74
- Languages: English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async.
As the Senior Manager of Product Marketing, you will own how Airalo positions, launches, and grows its product portfolio globally. You'll be the connective tissue between Product, Growth, CRM, Partnerships, and Customer Support — ensuring every team has the messaging, information, and enablement they need to sell and support our products effectively.
This is position reports into the Chief Growth Officer. You will shape the PMM function, set the strategic direction for how we bring our connectivity to market, and directly drive adoption, engagement, and monetization across the Airalo lifecycle.
What you'll do:
Product Positioning & Messaging
Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise).
Develop and maintain a messaging framework that scales across channels, markets, and languages.
Ensure consistency between product value and how it's communicated externally.
Go-To-Market Strategy & Customer Insights
Lead GTM planning for new products, features, and market expansions — from strategy through execution.
Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.
Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team.
Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors.
Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy.
Serve as the internal voice of the customer across Product, Marketing, and Leadership.
Product Adoption & Lifecycle Marketing
Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.
Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data.
Identify and close gaps between product capability and customer awareness/usage.
Product Launch, Planning Support & Enablement
Partner with Product Management on roadmap planning to ensure marketing is integrated early.
Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships.
Own launch retrospectives and continuously improve the launch playbook.
Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates.
Ensure internal teams can speak confidently and accurately about Airalo products.
Build a cadence for keeping teams current as the product evolves.
Develop structured training programs so that customer-facing teams deeply understand the product.
Create onboarding materials for new hires in GTM roles.
Partner with L&D (if applicable) to scale training delivery.
What you'll bring:
8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company.
Proven track record of owning end-to-end GTM strategy for complex or global products.
Strong ability to distill complex products into clear, compelling messaging for diverse global audiences.
Experience working cross-functionally across Product, Growth, CRM, Sales, and Support.
Data-fluent: comfortable using analytics and research to drive decisions and measure impact.
Excellent written and verbal communication skills; executive-level presentation skills.
Experience in travel, mobile, fintech, or marketplace businesses is a plus.
Comfortable working in a remote-first, globally distributed environment.
Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus).
Why People Join Us
🇪🇸 Why people join us in Spain
We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product were customers first.
Our team is united by a shared belief that great work happens when people are trusted to own what they do. As Airalo continues to grow, so do the opportunities to learn, take on new challenges, and make a real impact.
For many of our teammates in Spain, it's the combination of stability, flexibility, and genuine work-life balance that makes Airalo feel like home.
🇬🇧 Why people join us in the UK
We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product first discovered us as customers.
Our team spans 60+ countries, but what people often notice quickly is how work actually feels here. There's trust to own what you do, space to focus without constant layers of process, and a clear sense of what you're responsible for from day one.
As Airalo continues to grow, people tend to stay for a mix of things: the chance to work on a product used globally, the autonomy to shape how they work, and the opportunity to keep taking on new challenges without getting stuck in one lane.
🇦🇪 Why people join us in the UAE
We're a fully remote team across 60+ countries, built on a simple idea: trust people to own their work and deliver without unnecessary layers or heavy process getting in the way.
Many people joining us from the UAE are looking for clarity in scope and real ownership in their role. They want to know what they're responsible for, how success is measured, and have direct access to the people making decisions.
What often stands out is the combination of a global, product-led company with a flexible remote setup. For many, it's the opportunity to work on a product used by millions of travelers worldwide, alongside a team that moves quickly and values clear ownership and accountability.
