About this Product Marketing Manager role at Includedhealth
Included Health is seeking a highly strategic, analytical, and creative Senior Product Marketing Manager to help shape foundational product positioning and lead high-priority growth opportunities for our Health Plan and Public Sector segments, ultimately driving higher win rates and pipeline acceleration. This role will sit within our Pursuits Studio model, where Product Marketing serves as a lead storyteller and co-strategist on complex, high-value pursuits from early engagement through pitch, proposal, and close.
In addition to developing base product narratives and sales assets for our Virtual Primary Care, Urgent Care, Behavioral Health, and Expert Medical Opinion offerings, this PMM will act as the marketing “producer” for strategic pursuits — creating the marketing plan, mobilizing the right cross-functional resources, and overseeing development of tailored deliverables that strengthen differentiation, improve deal velocity, and increase win rates. This role will partner closely with Sales RVPs, who are responsible for the overall vision and strategic direction for each pursuit.
The ideal candidate has the ability to:
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Translate complex product capabilities into clear, persuasive, data-driven stories and crisp, high-quality sales collateral that improves conversion rates through each stage of the sales funnel.
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Tailor product narratives, assets, and channel strategy to resonate with specific buyers and segments.
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Lead cross-functional teams through high-stakes, fast-moving opportunities. The PMM will work closely with the Sales, Client, Analytics, Product, Solutions Consulting, Consultant Relations, Clinical, and broader Marketing teams to support growth priorities.
Data-driven, market-informed foundational messaging and positioning
Maintain a strong understanding of the Health Plan and Public Sector landscape, including buyer dynamics, competitor positioning, procurement considerations, and segment-specific proof points.
Translate complex product capabilities and impact data into simple, compelling base narratives and pitch decks that resonate with senior decision-makers and buying committees.
Tailor Included Health’s core story for public sector audiences, where fiduciary accountability, transparency, peer validation, and defensible financial outcomes are especially important.
Tailor Included Health’s core story for health plan audiences, where access, member experience, integration, strategic fit with the plan’s existing model, pricing, and defensible financial outcomes are especially important.
Partner with Included Health’s analytics and actuarial teams to develop pre-sale analytics tools and processes that can be used to create compelling, data-driven business cases that generate early interest among target buyers.
Strategic Pursuit Leadership
Create the positioning strategy and plan to transform core product narratives into compelling, customized sales assets that address the buyer's key priorities and potential objections. This includes owning the narrative approach, key messages, deliverables, milestones, and stakeholder alignment needed to move the deal forward at each stage of the sales cycle – from early awareness and discovery through finalist meetings, proposal stages, and handoff to client-facing teams where appropriate.
Lead development of tailored pursuit narratives, executive summaries, sales decks, one-pagers, proposal content, and other custom materials that bring Included Health’s value proposition to life, bringing forward relevant market, buyer, and competitive insights to sharpen positioning. This includes partnering closely with Sales, Solutions Consulting, Analytics, The Client Org, Product, Clinical, and Proposal partners to shape a cohesive story that reflects buyer needs, differentiators, and the right proof points.
Partner on account-based marketing strategies, custom demos, proof points, and data-driven analyses that validate business need, demonstrate value, and support differentiated positioning in competitive pursuits.
Serve as the primary marketing lead within cross-functional pursuit pods, across multiple concurrent opportunities, to ensure that timelines, owners, dependencies, and outputs are well managed. This includes mobilizing broader marketing and creative resources to adapt or produce assets as needed, ensuring high-quality execution and consistency across all deliverables.
Contribute to the evolution of repeatable pursuit processes, templates, and content approaches that make custom support more effective and scalable over time.lling, and custom asset development.
Requirements:
5+ years of product marketing experience, with meaningful experience in sales enablement, strategic pursuits, go-to-market strategy, or complex B2B deal support.
Strong experience developing messaging, positioning, and market-facing assets that combine crisp storytelling, compelling visuals, and persuasive data. This includes pitch decks, executive summaries, and other sales enablement materials.
Proven ability to work cross-functionally and deliver results in complex, fast-moving environments with many stakeholders and shifting priorities.
Strong interpersonal skills and a track record of building effective relationships across sales, product, analytics, and other partner teams.
Exceptional analytical skills, including the ability to interpret complex information, extract key insights, and translate them into clear commercial narratives.
Experienced in leveraging AI to produce high-quality marketing/sales content and improve processes.
Proficient in using the Google and/or Microsoft Suite of products.
Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse internal and external audiences.
Strong project management skills and the ability to manage multiple priorities concurrently without sacrificing quality.
Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
Preferred Qualifications:
Experience in healthcare, digital health, health plan, public sector, or employer benefits environments.
Familiarity with public sector and/or health plan buying dynamics, including committee-based decision-making, consultant influence, procurement rigor, and the need for defensible, documented value narratives.
Experience supporting highly tailored sales pursuits involving multiple workstreams, executive audiences, and customized proof points or demos.
The base salary range for this full-time position is $100,030 – $130,944 per year in the United States. This posted range reflects the portion of our internal salary band that is currently funded for new hires in this role across our standard labor markets (Zones A–C).
For context, these markets include Zone A (e.g., Phoenix AZ, San Antonio TX, Columbus OH, Charlotte NC), Zone B (e.g., Chicago IL, Denver CO, San Diego CA, Houston TX), and Zone C (e.g., Los Angeles CA, Seattle WA, Washington, D.C., Boston MA). At this time, we are not budgeting for hires in higher-cost Zone D markets (e.g., San Francisco Bay Area CA, New York City NY, San Jose CA) for this role. Within this range, individual pay is determined by work location, skills, experience, and internal equity. We use structured salary bands and geographic zones based on cost of labor to keep pay fair and consistent.
