Jobs Companies Proton Product Marketing Lead

About this Product Marketing Lead role at Proton

Proton · Onsite · Paris, Geneva, London

Join Proton and build a better internet where privacy is the default

Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives!

We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here!

Purpose of the role
We are looking for a product marketing leader to drive forward Proton’s product marketing across its consumer business units, from positioning and campaigns to product launches and audience insights.
You will head up the product marketing function with a wider than traditional scope, and act as an integrative function across the spectrum of the marketing team, working in partnership with digital, social, content and other teams.

What you will do
● Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.
● Shape the value proposition across our products with a deep understanding of a user’s jobs to be done, always aspiring to redefine the category with what we put out there.
● Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
● Responsible for developing the marketing strategy and plan for all of Proton’s products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development.
● Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing.
● Be a prominent leader within the marketing team, driving forward Proton’s values within the team. Educate and evangelize marketing initiatives across the Proton organisation.
● Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem.

Job requirements
We are looking for an unconventional product marketing leader who marries a sharp, practical understanding of the end user, with a
● 12-15 years of experience in a product marketing role in B2C tech companies preferably in online privacy, cybersecurity, productivity and other SaaS contexts.
● Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
● Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.
● Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
● Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
● Proven track-record in marketing successful product launches in fast-paced environments.
● An unconventional approach to marketing, with a preference for earned-first marketing over conventional advertising campaigns. We are looking for someone who can build propositions and
messages that resonate in the context of community, advocacy, social and content - rather than just build conventional advertising messages.
● Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy.
● A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
● Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation.
● Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing

Why should you join Proton?

  • Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact here)
  • Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH.
  • Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
  • Technology: you'll get the right hardware and the right software you need to do your best work.
  • Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one.
  • Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day
  • Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win.
  • In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building
  • Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch.
  • Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you.
  • Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started.

Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton.

To learn more about our privacy policy, please visit our privacy policy page.

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About Proton

By applying at a position at Proton AG (“Proton”, “we”, “us”), you understand that your personal data is processed according to the following privacy policy and agree with it. This policy states (i) what data we collect, (ii) the use we make of such data, (iii) the safeguards we put in place to protect your data and (iv) your rights as data subject.

This Privacy Policy is complementary to our general privacy policy to the extend applicable when visiting our website.

  1. Legal Framework

Proton AG is a Company formed under Swiss law and whose Headquarters are located at Route de la Galaise 32, 1228 Plan-les-Ouates, Switzerland. For all questions, you can reach us at careers@proton.ch.

We are subject to the Swiss Federal Act on Data Protection (“FADP”). We are also GDPR compliant. The designated representative of the Company in the European Union (notably for the purpose of art. 27 GDPR) is Proton Europe Sàrl, Rue de Grünewald 94, L-1912 Luxembourg.

  1. Data collection and usage

Your personal data are processed for the purposes of managing our recruitment-related activities, which include setting up and conducting interviews and tests for applicants, evaluating, and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation, “GDPR”) as necessary for the purposes of the legitimate interests pursued by us, which are the solicitation, evaluation, and selection of applicants for entering a contractual relationship.

Your personal data are retained by us for an initial period of 720 days (“Initial Period”).

2.1 Upon application via our Career page

When applying to a position at Proton, you provide us with personal data such as name, surname, date of birth, address, e-mail address, CV, etc., which we save in our Recruiting Database (“Database”, see below) and process according to this privacy policy.

2.2 Upon sourcing or recommendation

If you are sourced by us and added manually to our Database, the personal data is obtained from public sources, such as LinkedIn. If you are referred to us by a third party for potential employment, the personal data added to our Database is that provided by said third party, and/or data available publicly.

In all cases, upon inclusion in our Database, you will receive an email informing you of your inclusion and of the processing of your personal data.

2.3 At the end of the Initial Period

At the end of the initial period, you will receive an email asking for your permission to extend the period of retention of your personal data, for the purpose of optimising our processes and propose subsequent positions that might be fit for you.

If you give us your consent, we will be able to store and process the data for another 270-day period.

If you don’t consent, your profile and related data will be deleted from our Database at the end of the initial period.

  1. Data Processor

Our Database is operated by Greenhouse, according to their privacy policy and terms of service. Your personal data is thus shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America. The transfer is subject to appropriate additional safeguards, including the Standard Contractual Clauses, as issued by the European Commission.

 

  1. Right to access, rectification, erasure, portability, and right to lodge a complaint

As a company that is complying with the Swiss FADP and the EU GDPR, your privacy is important to us, and we are committed to protecting and safeguarding your data privacy rights.

You have the right to access, restrict, rectify, or delete your personal data. You also have the right to withdraw your consent at any time.

In addition, you may lodge a complaint to the Swiss Federal Data Protection and Information Commissioner.

We remain available via email to careers@proton.ch for any inquiry.

  1. 5. Modifications to privacy policy

We reserve the right to periodically review and change this policy. Continued consent and application will be deemed acceptance of such changes.

 

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