About this Performance Marketing Manager role at Pavago
Pavago · Remote · Brazil
Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)
Location: Remote
Job Type: Full-Time
Working Hours: U.S. Time Zones
About the Role
We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.
This is a hands-on, execution-focused role where you will directly impact:
- Lead generation
- Paid media performance
- Funnel optimization
- Budget efficiency
- Revenue growth
You will manage campaigns across:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- X (Twitter), Reddit, TikTok
- Emerging paid acquisition channels
If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.
Key Responsibilities
Paid Media Strategy & Campaign Execution
- Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok, Reddit, X (Twitter)
- Develop full-funnel B2B lead generation strategies.
- Own campaign setup including:
- Account structure
- Audience targeting
- Conversion tracking
- Creative direction
- Write and test high-converting ad copy and creatives.
- Align messaging across:
- Paid media
- Landing pages
- Content funnels
Optimization & Scaling
- Monitor campaign performance daily and optimize proactively.
- Improve key metrics:
- CTR
- CPC
- CPL
- CPA
- ROAS
- Conversion rates
- Run structured A/B tests across:
- Ad creatives
- Headlines
- Audiences
- Bidding strategies
- Landing pages
- Identify and scale profitable acquisition channels.
- Stay updated on:
- Platform algorithm changes
- Attribution updates
- Privacy regulations
Analytics, Attribution & Reporting
- Track performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Platform dashboards
- Audit and troubleshoot:
- Pixel setups
- Conversion tracking
- Attribution models
- UTM structures
- Build reports focused on:
- Insights
- Trends
- Optimization recommendations
- Revenue impact
- Translate data into actionable growth strategies.
Funnel & Conversion Optimization
- Analyze funnel drop-offs and user behavior.
- Improve landing page conversion rates and UX.
- Optimize retargeting and audience segmentation strategies.
- Focus on both lead quality and acquisition efficiency.
Cross-Functional Collaboration
- Partner with:
- Marketing
- Sales
- Content teams
- Designers
- Provide creative and messaging feedback based on performance data.
- Contribute to broader:
- Growth marketing
- Demand generation
- Revenue initiatives
Requirements
Must-Have
- 3+ years of hands-on experience in performance marketing or paid media.
- Proven experience managing:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Strong background in B2B lead generation.
- Deep understanding of:
- PPC strategy
- Audience targeting
- Retargeting
- Funnel optimization
- Attribution models
- Advanced experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion tracking setup
- Ability to independently:
- Build campaigns
- Launch tracking
- Optimize performance
- Report results
- Strong ad copywriting and testing skills.
Nice to Have
- Experience with:
- HubSpot
- Salesforce
- Marketo
- Experience managing:
- Multiple accounts
- Large advertising budgets
- Certifications in:
- Google Ads
- Meta Ads
- Familiarity with:
- Canva
- Adobe Creative Suite
- CRO tools
What Success Looks Like
- Reduced cost per lead (CPL) and cost per acquisition (CPA).
- Improved ROAS and campaign efficiency.
- Consistent pipeline and lead growth.
- Strong attribution accuracy and reporting clarity.
- Scalable campaigns across multiple channels.
- Fast testing and iteration cycles.
Key Metrics (KPIs)
- Click-Through Rate (CTR)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Lead and revenue growth
- Budget efficiency
Why Join Us?
- Full ownership of paid acquisition strategy and performance.
- Opportunity to scale campaigns across multiple platforms.
- High-impact, performance-driven marketing environment.
- Strong focus on testing, experimentation, and measurable growth.
- Career growth into:
- Growth Marketing Lead
- Head of Paid Media
- Demand Generation Manager
- VP of Growth
Interview Process
- Application Review
- Initial Interview
- Technical Interview (Campaign & Strategy Deep Dive)
- Final Interview with Leadership
- Offer & Background Verification
Apply Now
If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.
Ready to apply to Pavago?
Apply to Pavago
