Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel.

Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us.

As we scale rapidly, we are hiring a People Operations Manager to own people operations and the employee experience, from onboarding and manager enablement to performance conversations, benefits, and compliance.

This is a hands-on, builder role for someone who wants to be close to the business, help leaders and employees day to day, and build lightweight people processes that actually work at a fast-growing startup.

What you’ll do

• Maintain Rippling as the source of truth for people data, ensuring accuracy across the employee lifecycle - from open requisitions and hire records to role changes, compensation updates, and offboarding

• Own global employee onboarding end to end, including the bespoke needs of cross-functional partners across time zones, with a commitment to timeliness, data accuracy, and a great first experience

• Respond to inquiries from employees and cross-functional partners: payroll, finance, legal, IT, and recruiting with accuracy, care, and a bias toward resolution

• Partner across Operations, Finance, Legal, and external vendors to build an interconnected people operations system that scales with the company

• Manage payroll, benefits administration, open enrollment, and compliance across our global employee base, leveraging Rippling to optimize and automate wherever possible

• Support employment verifications, employment documentation, and immigration and compliance matters in partnership with legal

• Continuously measure and improve the employee experience - tracking operational metrics and using them to identify gaps and drive iteration

• Act as a thought leader in leveraging AI and automation to eliminate repetitive administrative work, raise accuracy, and deliver a best-in-class employee experience

• Bring people operations work currently handled by external partners in-house, building lightweight, scalable processes that work for a fast-growing global team

Who you are

• 5+ years in people operations or HR at a high-growth startup, with direct experience scaling through rapid headcount growth

• Deep proficiency with Rippling - across HRIS, payroll, benefits, devices, and system access and comfort with advanced data analysis to surface operational insights

• The ability to deconstruct people processes to their core components, identify root causes for gaps, and rebuild them with less overhead

• Experience supporting a globally distributed workforce and navigating the compliance and operational complexity that comes with it

• Fantastic communication and interpersonal skills. You can explain a benefits renewal or a payroll change to anyone and make it feel simple

• A genuine passion for building systems that scale and employee moments that feel effortless, especially through AI-powered solutions

• Unwavering attention to detail and a high bar for accuracy - you treat data integrity as a craft

Location

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $130,000 to $190,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.