About this Partner Program Lead role at Acceldata
Acceldata · Remote · California
ABOUT US
Acceldata is the market leader in Enterprise Data Observability. Founded in 2018 and backed by top investors including Insight Partners, March Capital, Lightspeed, Sorenson Ventures, Industry Ventures, and Emergent Ventures, we are a Series-C funded company headquartered in Silicon Valley.
Our Enterprise Data Observability Platform—the first of its kind—helps enterprises build and operate world-class data products by ensuring data is reliable, trusted, and ready to power today’s most critical technologies, including AI, LLMs, Analytics, and DataOps.
Delivered as a SaaS solution, Acceldata is trusted by leading global organizations such as HPE, HSBC, Visa, Freddie Mac, Manulife, Workday, Oracle, PubMatic, PhonePe (Walmart), Hershey’s, Dun & Bradstreet, and many more.
Position Summary
We are seeking a results-driven Partner Marketing Manager to build and scale Acceldata's partner marketing function across strategic alliance, technology, channel, and ecosystem partnerships.
This role will be responsible for developing and executing joint demand generation programs, managing Acceldata's presence at key partner events, creating compelling co-branded content, and driving measurable partner-sourced and partner-influenced pipeline. The ideal candidate will have experience working with enterprise technology partners and a proven track record of executing high-impact campaigns that generate awareness, engagement, and revenue.
You will work closely with Partner Management, Sales, Product Marketing, Demand Generation, and Strategic Alliance teams to create scalable partner marketing programs that accelerate pipeline growth and strengthen Acceldata's position within key partner ecosystems.
Key Responsibilities
Joint Demand Generation
- Design, execute, and optimize integrated partner marketing campaigns with strategic alliance partners .
- Build and execute account-based marketing (ABM) programs in collaboration with alliance and field sales teams.
- Develop repeatable partner marketing motions that drive awareness, engagement and qualified pipeline.
- Align partner campaigns with Acceldata's go-to-market priorities and target accounts.
Event Strategy & Execution
- Manage Acceldata's participation in strategic partner events and conferences.
- Plan and execute event sponsorships, speaking opportunities, executive meetings, customer engagements, and partner networking activities.
- Coordinate Acceldata's presence at events including:
- Knowledge
- AWS re:Invent
- VAST Data Forward
- Reltio DataDriven
- Measure event effectiveness and optimize investment based on pipeline and revenue outcomes.
Co-Branded Content Development
- Create compelling co-branded assets including:
- Solution briefs
- Joint value propositions
- Customer success stories
- Executive presentations
- Partner sales enablement materials
- Thought leadership content
- Collaborate with partner marketing teams to ensure messaging alignment and market relevance.
- Develop customer-facing case studies highlighting joint customer success stories and business outcomes.
Pipeline Measurement & Reporting
- Establish and manage partner marketing attribution frameworks in Salesforce.
- Track partner-sourced and partner-influenced pipeline performance.
- Analyze campaign effectiveness and provide actionable recommendations for optimization.
- Develop dashboards and reporting mechanisms to measure marketing contribution to alliance-generated revenue.
- Partner closely with Sales Operations and Revenue Operations teams to ensure data accuracy and reporting consistency.
Cross-Functional Collaboration
- Partner with Alliance Managers, Sales, Product Marketing, Demand Generation, Customer Success, and Executive Leadership teams.
- Support field teams with partner-facing marketing materials and campaign execution.
- Provide market insights and partner feedback to improve future marketing initiatives.
What Makes You a Great Fit for This Position?
- 7+ years of experience in B2B Partner Marketing, Alliance Marketing, Channel Marketing, or Ecosystem Marketing.
- Proven success executing joint marketing programs with technology partners, system integrators, or cloud providers.
- Experience managing event sponsorships, conferences, executive programs, and field marketing initiatives.
- Demonstrated ability to execute ABM and demand generation campaigns with strategic alliance partners.
- Strong content creation and storytelling capabilities, including executive-ready and customer-facing materials.
- Experience measuring marketing performance through Salesforce and marketing attribution models.
- Excellent project management and stakeholder management skills.
- Ability to work cross-functionally with sales, alliances, marketing, and executive leadership teams.
- Strong written, verbal, and presentation skills.
At Acceldata, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.
#LifeAtAcceldata is all about working with some of the best minds in the industry and experiencing a culture that values an ‘out-of-the-box’ mindset. If you want to push boundaries, learn continuously, and grow to be the best version of yourself, Acceldata is the place to be!
We also believe in providing our employees with the right tools and resources to help them excel at their job. We offer:
- Flexible PTO Plan
- Up to 100% employer-paid benefits for health, dental, and vision coverage for specific plans
- Discounts and offerings for major vendors through our PEO
- Apple Air Mac Equipment
- Becoming part of the team that coined the term “Data Observability”!
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