Role Objective

Lead and manage the marketing and sales ecosystem during critical growth phases, establishing a

practical and effective system that ensures the achievement of sales targets, improves lead quality,

and accelerates decision-making during the early stages of real estate projects.

Scope of Work & Responsibilities

- Lead and manage the marketing team (content, paid advertising, and digital campaigns).

- Direct supervision of paid advertising across platforms (Meta, Google, Snapchat, and others),

including performance analysis and optimization to improve Return on Ad Spend (ROAS).

- Manage and guide the sales team, establishing daily and weekly follow-up mechanisms.

- Build, activate, and monitor the CRM system, ensuring data accuracy and smooth lead flow.

- Define sales targets and Key Performance Indicators (KPIs) and track achievement consistently.

- Analyze the customer journey, identify gaps in marketing and sales processes, and address them

promptly.

- Improve lead quality and reduce advertising waste.

- Prepare clear, periodic reports for senior management, including recommendations and required

decisions.

- Work intensively during the initial phases to establish strong foundations for the marketing and

sales systems.

Requirements

Required Qualifications:

- Minimum of 10 years of experience in real estate marketing and sales.

- Proven experience in managing marketing and sales teams.

- Strong knowledge and hands-on experience with CRM systems

- Direct experience in paid advertising and data analysis.

- Hands-on, operational mindset with the ability to intervene quickly and improve performance.

- Deep understanding of the residential and investment real estate market.