Join a Challenger
At EQB, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. And as the exclusive financial partner of Loblaw Companies Limited's PC Optimum™ loyalty program, we're woven into the daily lives of more than 18 million members across Canada.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity. We can’t wait to get to know you!
We can’t wait to get to know you!
The Work
Reporting to the Director, Business Marketing, the Marketing Manager, Personal Lending will play a central role in driving growth across Equitable Bank’s Personal Lending portfolio (primarily Single-Family Residential mortgages). This role leads the planning and execution of integrated marketing initiatives that support digital channels, broker engagement, and sales-focused campaigns.
The Marketing Manager will oversee the annual communications calendar, manage content and campaigns across all core digital and broker-facing channels, and develop marketing materials that enhance acquisition and support broker and customer engagement. The role may include leadership of up to two direct reports, and requires strong collaboration with Creative Services, Digital, Sales, Credit, and external vendors. A passion for operational excellence, data-driven decision making, and hands-on execution is essential.
The Core Responsibilities!
Develop and manage the annual marketing communication calendar across email, website, and social media channels.
Lead the development and ongoing updates of broker support materials including product sheets, program documents, and communication templates.
Create marketing content and tools that help brokers educate clients and generate leads for Personal Lending products.
Lead the execution of digital content by partnering with Creative Services and managing external content producers.
Manage the execution of promotional strategies and marketing campaigns for SFR offers across all marketing channels, including email, website, social media, and events.
Own the annual promotions calendar, track campaign performance, and synthesize insights and learnings.
Build and execute multi-channel marketing campaigns aligned with business priorities and acquisition goals.
Monitor, analyze, and report on channel performance, generating insights and recommendations to improve engagement and conversion.
Ensure all marketing outputs adhere to brand standards, compliance requirements, and quality expectations.
Produce and present performance reporting through dashboards, Excel reports, and presentations.
Conduct competitive and market research to inform product positioning, promotional planning, and broader marketing strategies.
Support Sales and other internal stakeholders through the creation of presentations, collateral, and other materials as required.
Write clear and detailed creative briefs for internal teams and agency partners.
Manage the execution of email deployments in partnership with Creative Services and Email teams.
Lead, coach, and support up to two direct reports, fostering growth, accountability, and a high-performance team culture.
Contribute to a culture of experimentation, testing new ideas and applying insights to continuously improve performance.
Let's Talk About You!
Degree in Marketing, Business Administration, or another relevant field.
5+ years' experience in a marketing focused role (financial services experience a plus).
Advanced MS Office skills with a particular focus on creative top-notch PowerPoint presentations.
Proven ability to thrive in a self-driven, fast-paced environment with multiple stakeholders, changing priorities and minimal direction.
Experience in leveraging AI tools to monitor industry social media and competitor websites, generating content ideas, and enhancing workflows.
Exceptional writing skills and strong editing and proofreading abilities.
Experience managing external partners including marketing agencies, creative teams, and media vendors.
The ability to shift priorities quickly, manage tight timelines and be relentless in your desire to get the job done.
Strong interpersonal skills, the ability to liaise between a variety of stakeholders and the capacity to work across various levels and departments in the organization.
Excellent oral and written communication skills.
What we offer [For full-time permanent roles]
💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Professional development and comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.
Equity, Diversity & Inclusion
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
