About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Manager, Influencer & Content Marketing will be tasked with working on influencer campaigns working alongside the Digital Marketing team. This role will manage influencer, content strategy, and content execution across social media platforms including Tik Tok, Instagram, X, Youtube, and any other emerging platforms. This role will be responsible for creating online assets, implementation, analysis and reporting of campaigns. This role should have a deep understanding of the internet and culture.

What you'll do:

• Manage and execute digital media influencer marketing campaigns for various artists
• Oversee creation of assets for campaigns
• Track, analyze, and report on campaigns across all platforms
• Identify and seek out influencers appropriate for each campaign
• Develop and maintain relationships with influencers, content creators, and agencies
• Create and manage short form content for label roster

Who you are:

• At least 2-3 years of UGC experience at a record label, agency or other related media companies
• Superb written and oral communication skills
• Thorough understanding of Tik Tok, Instagram, X, Youtube, and influencer marketing
• Solid understanding / interest in lifestyle verticals, meme and urban culture
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
• Proficiency in design programs including Photoshop, Final Cut, Aftereffects, CapCut etc a plus
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
• A team player that is not afraid to roll up his/her sleeves to help out the team
• Extremely detail-oriented and organized
• Data analysis/research skills
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
• Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
• Must be highly organized and capable of developing and keeping to a project timeline
• Prior experience with a variety of digital marketing tools
• Creative, self-starter with exceptional follow-up skills
• Bachelor’s degree preferred

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.