LinkedIn Ads Specialist

Position Type: Full-Time, Remote
Working Hours: EST Time Zone
Location: Remote (Pakistan, LATAM, South Africa, Philippines Preferred)

About the Role

Pavago is hiring on behalf of one of its clients and is seeking a highly analytical and performance-driven LinkedIn Ads Specialist to manage and optimize LinkedIn advertising campaigns across a portfolio of 10–15 client accounts.

This role is ideal for someone who thrives in fast-paced agency or multi-account environments and understands how to generate measurable B2B marketing results through LinkedIn’s advertising ecosystem. You will be responsible for campaign strategy, execution, optimization, reporting, and client communication while ensuring each campaign aligns with business objectives and performance KPIs.

The ideal candidate combines strong analytical thinking with hands-on campaign execution and continuously looks for ways to improve performance, lead quality, and return on ad spend.

What You’ll Own

Campaign Strategy & Execution

• Build, launch, and manage LinkedIn Ads campaigns across multiple client accounts
• Develop audience targeting strategies based on ICPs, buyer personas, industries, and funnel stages
• Conduct market and competitor research to improve campaign positioning and messaging
• Create and test multiple campaign formats, creatives, and ad variations
• Optimize campaign structures to improve lead generation and overall performance

Performance Monitoring & Optimization

• Monitor daily campaign performance across all active client accounts
• Analyze campaign metrics including CPL, CTR, ROAS, conversion rates, and engagement trends
• Optimize bidding strategies, audience targeting, budgets, placements, and creatives
• Conduct A/B testing to continuously improve campaign effectiveness
• Identify trends, insights, and scaling opportunities through data analysis

Reporting & Analytics

• Prepare weekly and monthly client performance reports with clear insights and recommendations
• Translate campaign data into actionable business recommendations for clients
• Track and report on lead quality, pipeline contribution, and campaign ROI
• Maintain organized reporting dashboards and campaign documentation

Client Communication & Collaboration

• Collaborate directly with clients to understand goals, expectations, budgets, and KPIs
• Present campaign performance updates and strategic recommendations professionally
• Build strong client relationships through proactive communication and accountability
• Coordinate internally with creative, copy, and strategy teams where needed

Industry Knowledge & Continuous Improvement

• Stay up to date with LinkedIn advertising updates, platform features, and best practices
• Research new targeting approaches, ad formats, and campaign strategies
• Recommend innovative ideas and performance improvements across client accounts
• Continuously refine campaign workflows and optimization processes

What Makes You a Great Fit

• Data-driven marketer who makes decisions based on performance insights
• Strong attention to detail while managing multiple client accounts simultaneously
• Organized and process-oriented in fast-moving environments
• Strong communicator who can confidently interact with clients and internal teams
• Proactive problem-solver focused on continuous optimization and improvement
• Ownership mindset with accountability for campaign outcomes and client success

Required Experience & Skills

• Proven experience managing and optimizing LinkedIn Ads campaigns
• Strong proficiency with LinkedIn Campaign Manager
• Strong analytical and reporting skills with the ability to turn data into actionable insights
• Experience managing multiple accounts or client portfolios simultaneously
• Excellent written and verbal communication skills
• Strong organizational and time-management abilities
• Experience optimizing campaigns for lead generation and B2B performance metrics

Preferred Experience

• 2+ years of experience in digital advertising with a strong LinkedIn Ads focus
• Agency or client-facing account management experience
• Familiarity with additional advertising platforms such as Meta Ads or Google Ads
• Experience working with B2B, SaaS, or professional services companies
• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred but not required)

What a Typical Day Looks Like

A LinkedIn Ads Specialist’s day revolves around campaign optimization, analysis, and client communication. You will:
• Review campaign performance across multiple client accounts
• Adjust targeting, bids, creatives, and budgets based on performance data
• Conduct audience research and competitor analysis to refine strategies
• Prepare performance reports with recommendations and optimization plans
• Communicate campaign updates and strategic insights to clients
• Stay current with LinkedIn advertising features and industry best practices

In essence: you ensure LinkedIn advertising campaigns generate measurable business outcomes while maintaining strong client satisfaction and campaign performance.

Key Metrics for Success (KPIs)

• Lead generation volume and lead quality
• Cost per lead (CPL) and return on ad spend (ROAS)
• Campaign performance improvements over time
• Client satisfaction and retention
• Timely reporting and campaign communication
• Consistent optimization and testing execution

Interview Process

• Initial Screening Call
• Technical Interview
• Practical Campaign Scenario / Optimization Task
• Final Interview with Leadership or Client
• Offer & Onboarding

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