About this Lead Content Strategist role at Cprime
Cprime · Hybrid · India
Cprime brings business into a new light—illuminating possibilities that once seemed hidden. For more than two decades, we’ve partnered with 2,500+ organizations worldwide, including over 300 of the Fortune 500, to help leaders see complexity with new clarity and rewire it into intelligent flow. With 800+ experts across 30 countries, we shine a brighter path toward platform modernization, AI-first operating models, and enterprise transformation that scales with confidence. We help organizations adapt and grow by orchestrating systems, teams, and decisions into harmony. Guided by experience, energized by innovation, and backed by Goldman Sachs and Everstone Capital, Cprime is trusted globally to make transformation clearer, faster, and more human.
Work Schedule: This role primarily operates during India business hours and requires regular collaboration with global stakeholders, particularly US-based Marketing, Product, Sales, and Executive Leadership teams. Flexibility to work across US time zones, as business needs require, is essential.
Role Overview:
We are seeking a highly experienced Lead Content Strategist to lead and scale our global content strategy from India. This is a senior Individual Contributor role that combines strategic thinking with hands-on content creation to support brand awareness, demand generation, and pipeline growth across global markets.
Working closely with US-based Marketing, Product, Sales, and Executive Leadership teams, you will develop compelling thought leadership, executive communications, long-form content, and social media campaigns that position the organization as a trusted industry leader. This role requires exceptional storytelling, business acumen, and the ability to translate complex technology topics into engaging narratives for enterprise audiences.
Key Responsibilities:
Content Strategy & Execution
- Translate global marketing priorities into a structured, execution-ready content strategy and editorial calendar.
- Develop high-quality content, including: Thought leadership articles, Whitepapers and eBooks, Case studies and customer success stories, Blog articles and website content.
- Develop compelling messaging aligned to enterprise buyer personas, including CIOs, CTOs, business leaders, and digital transformation executives.
- Ensure content supports brand positioning, demand generation, and business growth objectives.
- Develop and execute the organization's organic social media content strategy, with a primary focus on LinkedIn.
- Create engaging executive thought leadership, company page content, and campaign-specific social assets.
- Repurpose long-form content into platform-native formats, including short-form posts, carousels, and content snippets.
- Partner with Demand Generation teams to amplify campaigns across digital channels.
- Monitor engagement, analyze performance, and continuously optimize content based on insights.
- Own the end-to-end content development lifecycle as a hands-on contributor.
- Research, write, edit, and refine high-quality content across multiple formats.
- Develop content briefs and manage production timelines with internal stakeholders and external vendors, as needed.
- Establish editorial standards and ensure consistency in messaging, quality, and brand voice across all content.
- Partner closely with Growth Marketing, Partner Marketing, Product Marketing, Sales, Demand Generation, and Executive Leadership teams.
- Translate technical and business concepts into compelling customer-focused narratives.
- Influence cross-functional stakeholders to align messaging, campaign priorities, and content strategy.
- Maintain consistency in brand voice, tone, messaging, and editorial quality.
- Continuously refine content based on market trends, customer insights, and leadership feedback.
- Partner with SEO and Digital Marketing teams to optimize content for organic visibility, engagement, and lead generation.
- Measure content performance using defined KPIs and leverage insights to continuously improve content effectiveness.
Social Media Strategy & Executive Thought Leadership
Content Production & Editorial Excellence
Stakeholder Collaboration
Brand Voice & Quality Assurance
Performance & Optimization
Qualifications:
Required Experience
- Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field; a Master's degree or MBA is preferred.
- 8–12 years of experience in B2B Content Marketing, Content Strategy, or Content Development.
- Experience within IT Services, Technology Consulting, or Enterprise SaaS organizations.
- Proven experience creating high-quality content for executive, business, and technical audiences.
- Experience collaborating with global stakeholders, particularly US-based teams.
- Exceptional written, verbal, and editorial communication skills, with strong storytelling and narrative development capabilities.
- Demonstrated experience creating executive thought leadership, executive communications, and LinkedIn/social media content.
- Ability to translate complex technical concepts into compelling business narratives.
- Strong understanding of SEO, digital content strategy, and content optimization best practices.
- Experience using AI-assisted content creation tools to enhance productivity while maintaining editorial quality, brand consistency, and content accuracy.
- Familiarity with content management systems (CMS), content analytics, marketing automation platforms, and social media management tools.
- Strong stakeholder management, collaboration, planning, prioritization, and project management skills.
- High ownership mindset with the ability to operate independently.
- Strong organizational skills with the ability to manage multiple priorities and deadlines.
- Collaborative and adaptable, with the ability to work effectively across globally distributed teams.
- Confident in influencing stakeholders and embracing feedback for continuous improvement.
- Results-oriented with a bias for action and a commitment to delivering high-quality outcomes.
- Experience in Digital Transformation, Cloud, Data, or Managed Services.
- Experience supporting executive communications or leadership ghostwriting.
- Experience working within a global offshore/onshore delivery model.
- Familiarity with content analytics, social media management tools, and marketing platforms.
Skills & Expertise
Behavioral Competencies
Preferred Skills:
What We Believe In
At Cprime we believe in facilitating social justice action internally, in industry, and within our communities. We believe part of our mission is to expand the minds, hearts, and opportunities of our Cprime teammates and within the broader community to include those who have been historically marginalized.
Equal Employment Opportunity Statement
Cprime is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
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