Role Summary

The Marketing Coordinator will be the execution backbone of our marketing function — owning the day-to-day operational work that keeps campaigns, content, and agency relationships running smoothly across all MAO brands. Strategy and direction will come from leadership; the coordinator translates that into briefs, timelines, deliverables, and reporting.

This is a hands-on, in-person role. The candidate will be expected to be present in the office daily and to move between brand locations regularly for shoots, agency meetings, and operational touchpoints. Reliable personal transport is a must.

Key Responsibilities

- Build and issue creative briefs to external agencies for campaigns, content shoots, and seasonal activations across all brands.

- Coordinate and attend content shoots (food, lifestyle, video) — manage shot lists, ensure brand consistency, and capture feedback in real time.

- Manage content feedback loops with agencies — consolidate internal stakeholder input and ensure timely, high-quality revisions.

- Monitor agency performance on community management — ensure all customer comments, DMs, and reviews are replied to within agreed SLAs and in the correct brand voice.

- Produce weekly and monthly campaign performance reports across paid, organic, and community KPIs.

- Maintain the marketing calendar across all brands and flag conflicts, gaps, or opportunities.

- Support the CEO on ad-hoc marketing projects, including AI/automation initiatives aimed at improving department efficiency.

Requirements

Required Qualifications

- 1–3 years of experience in marketing, advertising, content production, or agency-side account management. F&B, retail, or hospitality experience is a strong plus.

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- Bilingual: fluent written and spoken Arabic (Saudi dialect) and English. Comfortable writing briefs in English and reviewing copy in both languages.

- Strong organizational skills — able to juggle multiple brands, deadlines, and stakeholders without dropping balls.

- Comfortable on shoot sets — confident giving direction to agencies, photographers, and food stylists.

- Solid grasp of social media platforms (Instagram, TikTok, Snapchat) and how content performs on each.

- Working knowledge of reporting tools (Meta Business Suite, TikTok Analytics, basic Excel/Google Sheets). Power BI exposure is a plus.

- Curious about AI tools (ChatGPT, Claude, Midjourney, etc.) and excited about applying them to marketing workflows.

- Valid driver's license and own reliable means of transport — the role requires daily in-office presence and frequent travel between brand locations.

Nice to Have

- Prior experience working with or inside a creative/digital agency.

- Experience with multi-brand portfolios.

- Photography, videography, or basic editing skills (CapCut, Canva, Adobe Suite).

- Knowledge of Jeddah F&B scene and local Gen-Z culture.

Personal Attributes

- Detail-oriented and proactive — chases things down rather than waiting to be asked.

- Strong communicator, comfortable pushing back on agencies when work isn't up to standard.

- Hungry to grow — this role has clear progression to Marketing Manager within 18–24 months for the right person.

- Aligned with our brands' Gen-Z, premium, tech-forward positioning