About this Influencer Manager, Social role at SharkNinja
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Influencer Manager
About the role
SharkNinja is looking for an Influencer Manager to manage mid-tier influencer relationships and campaigns across the brand portfolio. This role sits between creator operations and strategic campaign execution — you will own a roster of established mid-tier partners, run campaigns from brief to report, and serve as a day-to-day relationship owner for some of our highest-value creator partnerships.
You will work closely with the Senior Influencer team, brand partners, and Paid Media to ensure influencer content drives awareness, engagement, and conversion at scale.
What you'll own
- Mid-tier influencer relationships: Own a portfolio of established mid-tier influencer partnerships across TikTok, Instagram, and YouTube. Manage relationships with professionalism and consistency.
- Campaign execution: Run influencer campaigns end to end — briefing, negotiation support, content review, approval workflows, go-live coordination, and post-campaign reporting.
- Contracting and compliance: Manage influencer agreements in partnership with Legal. Ensure all content meets FTC guidelines, platform policies, and brand standards.
- Paid amplification support: Coordinate whitelisting and boosting workflows for influencer content in partnership with the Paid Media team.
- Performance reporting: Track influencer and campaign-level KPIs. Build post-campaign reports with clear performance summaries and optimization recommendations.
- Talent scouting: Continuously identify and vet new mid-tier talent aligned with SharkNinja brand priorities. Maintain a strong pipeline of candidates for new campaigns.
What you bring
- 3–5 years in influencer marketing — managing mid-tier talent at a consumer brand, agency, or talent management company.
- Strong relationship manager — you communicate professionally with talent and their teams, navigate negotiations calmly, and build long-term partnerships.
- Experience with influencer platforms (CreatorIQ, Mavrck, Grin, or similar).
- Working knowledge of FTC guidelines, influencer contract basics, and platform content policies.
- Analytical — comfortable pulling reports, interpreting performance data, and making recommendations based on results.
- Experience coordinating influencer whitelisting and paid amplification is a strong plus.
What this is not
This is not a macro celebrity talent role. It is not a purely operational role either. It sits at the intersection of relationship management and campaign execution — someone who can hold a meaningful influencer relationship while running the program details that keep campaigns on track.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
