Category Strategy & Commercial Management

• Develop and execute the North American commercial strategy for the Helmet category in partnership with Product Development and Sales leadership.
• Manage category performance against revenue, margin, and market share objectives.
• Analyze sales trends, customer demand, inventory levels, and competitive activity to identify growth opportunities.
• Recommend product assortment, lifecycle management, pricing strategies, and promotional initiatives to optimize business performance.
• Provide regular category performance reporting and actionable business insights.

 

Sales Support & Business Development

• Act as the category expert supporting regional sales teams, distributors, and key accounts.
• Deliver product training, presentations, and commercial support to internal and external stakeholders.
• Assist sales teams with seasonal line presentations, customer meetings, and strategic account planning.
• Identify opportunities to increase helmet penetration across existing and emerging markets.
• Support forecasting and demand planning activities to improve inventory management and product availability.

 

Cross-Functional Collaboration

• Partner closely with Product Development to communicate customer feedback, market trends, and commercial opportunities that influence future product development.
• Collaborate with Communications team to develop launch strategies, promotional campaigns, merchandising tools, and retail support materials.
• Work with Supply Chain and Operations to ensure successful product launches and efficient inventory management.
• Coordinate with regional teams to align global category objectives with local market requirements.

 

Market Intelligence

• Monitor industry trends, consumer preferences, competitor activity, pricing strategies, and emerging technologies within the helmet market.
• Identify opportunities to expand market share through new products, market segments, and strategic initiatives.
• Represent Alpinestars at industry events, trade shows, dealer meetings, and customer presentations when required.

• The ideal candidate has a Bachelor's degree in Business, Marketing, Sports Management, a related field, or equivalent work experience.
• 5+ years of experience in category management, product management, sales, or commercial leadership within the motorcycle, powersports, sporting goods, or premium consumer products industry.
• Strong understanding of wholesale sales, retail environments, and distribution networks for US, Mexico and Canada.
• Demonstrated ability to analyze business performance and translate data into commercial action.
• Excellent presentation, negotiation, and communication skills.
• Advanced proficiency in Microsoft Excel and business reporting tools; experience with ERP or CRM systems is preferred.
• Willingness to travel domestically and internationally as required.

• Commercial and strategic thinking
• Strong analytical and financial acumen
• Product passion and technical curiosity
• Customer-focused mindset
• Cross-functional leadership and collaboration
• Influencing and relationship management
• Presentation and communication skills
• Results-driven with strong organizational abilities
• Ability to thrive in a fast-paced, international environment