Position overview

We are looking for a Head of Content to own content as a measurable acquisition and engagement channel, not a brand exercise. You will be accountable for the numbers: organic traffic and search ranking growth, content-attributed sign-ups, engagement rates across channels, and the output cadence of the team.

You will run the content function operationally — planning, producing, and distributing content across web, social, email, and video — while ensuring tone and editorial quality stay consistent with Xapo's brand at scale.

Responsibilities

• Own content-driven acquisition metrics
  Take direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly.
  
  
• Run SEO as a measured discipline
  Own keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them.
  
  
• Manage output and consistency at scale
  Set and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance.
  
  
• Lead and develop the content team
  Line-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type.
  
  
• Drive channel-specific engagement
  Own engagement metrics per channel (e.g. email open/click rates, social engagement rate, video completion rate) and adjust strategy to specific, tracked targets rather than general "resonance."
  
  
• Report on content performance
  Produce regular reporting on traffic, conversion, engagement, and ranking metrics so stakeholders can see content's contribution without reconstructing the numbers themselves.
  
  
• Partner cross-functionally: Work with Growth, Product, and Compliance to ensure content supports acquisition goals while staying within brand and regulatory guardrails.

Skills needed

• Proven content leadership
  7+ years in content strategy/production, including 3+ years leading a content function (Head of/Director level) in fintech, crypto, or a comparable regulated or high-growth digital business.
  
  
• Metric ownership
  Demonstrable track record of owning and moving content-driven acquisition and SEO metrics (organic traffic, conversion rate, search ranking), with data to evidence it.
  
  
• Full-funnel content production
  Hands-on experience producing content across web, social, email, and video, from concept to publication, at production scale.
  
  
• SEO expertise
  Working command of technical and content SEO, with experience setting and hitting ranking/traffic targets.
  
  
• Team leadership
  Experience managing and developing a content team against defined output and quality standards, including cross-department collaboration.
  
  
• Crypto/fintech fluency
  Working understanding of crypto and digital banking subject matter sufficient to produce accurate, credible content without heavy subject-matter dependency on others.

Other requirements

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.