The Role We're hiring a GTM associate to own Faction's top-of-funnel outbound execution. This is a hands-on execution role. You'll work inside a semi-defined process, coordinate daily with our sales team, and be measured on throughput, accuracy, and follow-through. The core workflow: identify target accounts → build persona lists in Sales Navigator → personalize and launch Lemlist campaigns → monitor and flag replies for handoff. We're currently sending ~175 - 200 outbound messages per week. The goal is 600+.

What You'll Do

● Build target persona lists in LinkedIn Sales Navigator based on ICP criteria and buyer/champion personas provided by the team

● Create, personalize, and launch outbound sequences in Lemlist using email and LinkedIn

● Draft personalized follow-up messages using provided frameworks, with increasing autonomy over time as you learn our voice and positioning

● Run daily check-ins with the Faction sales team to review progress, align on priorities, and flag anything that needs attention

● Monitor campaign performance daily (connections, replies, open rate) and flag actionable items, trends, and improvements

● Hand off positive responses to the sales team within the same business day, with full context

● Keep the team on track with lead follow-ups so no prospect falls through the cracks

● Maintain accurate lead statuses in Attio as campaigns progress

Requirements

Qualifications

Nice to Have

• Experience as an SDR, BDR, or outbound execution role
• Hands-on experience with LinkedIn Sales Navigator: building lists, filtering by title, industry, company size, and buying signals
• Experience running campaigns in Lemlist or a comparable sequencing platform (Outreach, Salesloft, Apollo)
• Strong written communication skills. You take grammar, spelling, and tone seriously
• Understanding of outbound copywriting, sequencing logic, and how to personalize at scale without sounding generic
• Self-managed and reliable. This is a remote role with clear weekly output expectations

Prefrences

● Experience with Attio or similar CRM tools

● Familiarity with Clay or data enrichment workflows

● Background in B2B SaaS sales; industrial distribution or manufacturing experience a plus

● Prior experience on a lean startup or early-stage GTM team