Jobs Companies Capgemini FBS - Senior Media Data Analyst (Knowledge in Incrementality Testing + MMM)

About this FBS - Senior Media Data Analyst (Knowledge in Incrementality Testing + MMM) role at Capgemini

Capgemini · Brazil

Team Function:

  • The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.
  • The team executes incrementality tests, builds measurement models, and reports on performance.

Role Description:

  • This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders.
  • The ideal candidate in this role will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python.
  • The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of senioriity, from entry-level to C-suite stakeholders.
  • They will be able to clearly communicate actionable insights that will improve marketing efficiency.

Requirements

English Proficiency

  • Minimum Required: Fluent

Other Critical Skills

  • Media Measurement (MMM, causal inference, attribution) - Intermediate
  • Experience in Incrementality Testing
  • Analytics - Advanced

Software / Tool Skills

  • R/python - Advanced
  • SQL - Intermediate
  • PowerBI - Intermediate

Benefits

  1. Competitive salary and performance-based bonuses
  2. Comprehensive benefits package
  3. Career development and training opportunities
  4. Dynamic and inclusive work culture within a globally renowned group
  5. Private Health and Dental Insurance
  6. Pension Plan
  7. Meals tickets
  8. Life Insurance
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About Capgemini

Get the future you want

At Capgemini, we are driven by a shared purpose: Unleashing human energy through technology for an inclusive and sustainable future.

Technology shapes the way we live our lives. How we work, learn, move and communicate. That means our technology expertise, combined with our business knowledge, does more than help you transform and manage your business. It can help you realize a better future and create a more sustainable, inclusive world.

It’s a responsibility we don’t take lightly. That’s why, since our inception more than 50 years ago, we have always acted as a partner to our clients, not a service provider. A diverse collective of nearly 350,000 strategic and technological experts across more than 50 countries, we are all driven by one shared passion: to unleash human energy through technology.

As we leverage cloud, data, AI, connectivity, software, digital engineering, and platforms to address the entire breadth of business needs, this passion drives a powerful commitment. To unlock the true value of technology for your business, our planet, and society at large. From advancing the digital consumer experience, to accelerating intelligent industry and transforming enterprise efficiency, we help you look beyond ‘can it be done?’ to define the right path forward to a better future.

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