About the role
Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote
Job Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Reports To: Marketing Director / Head of Growth
About the Role
At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.
This is not a campaign monitoring role.
You’ll be responsible for:
- Paid media strategy and execution
- Lead generation and customer acquisition
- Campaign optimization
- Budget management
- Landing page performance
- Data analysis and reporting
You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.
If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is a strong fit.
What You’ll Own
Google Ads Management
- Plan, launch, and optimize campaigns across:
- Google Search
- Display
- Performance Max (PMax)
- Local Services Ads (LSA)
- Manage:
- Keyword research
- Match types
- Negative keywords
- Bid strategies
- Ad copy
- Monitor budgets, pacing, and campaign performance daily.
- Identify opportunities to improve efficiency and scale successful campaigns.
Meta Ads Management
- Build and optimize campaigns across:
- Manage campaigns across:
- Brand awareness
- Lead generation
- Remarketing
- Build and optimize:
- Custom audiences
- Lookalike audiences
- Retargeting campaigns
- Collaborate with creative teams to improve ad copy, images, videos, and creative performance.
Landing Pages & Conversion Optimization
- Work with landing page platforms such as:
- Unbounce
- Instapage
- Similar tools
- Conduct A/B testing on:
- Headlines
- CTAs
- Forms
- Layouts
- Improve landing page conversion rates through continuous optimization.
Performance Analysis & Reporting
- Build weekly and monthly performance reports.
- Monitor and report on:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Identify trends, opportunities, and performance issues early.
- Present actionable recommendations backed by campaign data.
Requirements
Must-Have Qualifications
- 3+ years of hands-on paid media management experience.
- Strong experience managing:
- Google Ads
- Google Search
- Performance Max
- Local Services Ads (LSA)
- Experience managing Meta Ads campaigns end-to-end.
- Proven ability to optimize campaigns based on performance data.
- Experience managing monthly advertising budgets of $50,000+.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns simultaneously.
- Excellent written and verbal English communication skills.
- Comfortable working independently in a remote environment.
Preferred Qualifications
- Experience in:
- Home services
- B2B
- Local service businesses
- Familiarity with:
- HubSpot
- CallRail
- CRM platforms
- Call tracking systems
- Experience supporting:
- Multi-location businesses
- Franchise organizations
- Basic HTML and CSS knowledge for landing page updates.
What Makes You a Strong Fit
- You think in business outcomes—not vanity metrics.
- You treat advertising budgets like your own investment.
- You proactively identify issues before they become problems.
- You continuously test, optimize, and improve performance.
- You stay current on advertising platform updates and industry trends.
- You thrive in fast-paced, performance-focused environments.
- You take ownership of campaign performance from strategy through optimization.
What a Typical Day Looks Like
- Review campaign performance dashboards.
- Optimize bids, budgets, audiences, and creatives.
- Launch new Google and Meta campaigns.
- Monitor campaign pacing and spending.
- Test new ad copy, creatives, and landing pages.
- Analyze campaign data and identify optimization opportunities.
- Build performance reports and recommend growth strategies.
- Collaborate with marketing leadership on campaign priorities.
In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Lead quality and revenue contribution
- Budget efficiency and campaign scalability
Why Join Us?
- Own paid media strategy across multiple platforms.
- Direct impact on lead generation and revenue growth.
- Performance-focused environment with measurable outcomes.
- Opportunity to work with modern advertising platforms and tools.
- Fully remote role with long-term growth opportunities.
- Career progression into:
- Senior Paid Media Specialist
- Performance Marketing Manager
- Growth Marketing Manager
- Head of Paid Media
Interview Process
- Initial Screening Call
- Recruiter Interview
- Practical Assessment (Campaign Strategy & Optimization Scenario)
- Client Interview
- Offer & Onboarding
Apply Now
If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you.
