About this Experience Strategist role at AKQA

AKQA · Onsite · Sydney

At AKQA (part of WPP), our Strategy team works where creativity and technology meet to create what’s next. We help clients move into the future when the path isn’t clear and new thinking is needed, not just better versions of what already exists.

As an Experience Strategist, you’ll help shape where our most ambitious clients grow next. You’ll work across the full customer journey, from first interaction through to engagement, loyalty, membership, and advocacy. You’ll build strategies that create real value for both people and brands. You’ll spot emerging shifts in culture, behaviour, and technology, test ideas early, and turn what you learn into clear direction. You’ll connect thinking with making, helping turn new ideas into work that can be designed, built, and delivered in the real world.

At AKQA, you'll work in an innovative and inclusive culture, surrounded by some of the brightest minds in their fields. You'll have opportunities to learn and grow within a multidisciplinary team of strategists, creatives, technologists and experience designers, with ongoing personal and professional development. Our hybrid studio model supports collaboration, flexibility, and craft.

ROLE REQUIREMENTS

Shape strategy across key accounts and help identify where future growth will come from.
Build CRM, lifecycle, loyalty and membership strategies that strengthen long-term customer relationships.
Turn customer insight, data and market signals into clear, practical recommendations.
Write strong briefs that guide creative and experience work, and stay involved as it is developed.
Work closely with Creative, Experience, Data and Technology teams to bring ideas to life.
Stay curious about new technology and AI, and form clear views on what matters.
Contribute to new business pitches and help grow the practice.
Work with analytics teams to understand results and improve the work.
Support and mentor other strategists, working with openness and respect.

QUALITIES & CHARACTERISTICS

5–7 years’ experience in strategy, CRM, CX, customer engagement or loyalty.
Strong experience building CRM, lifecycle, loyalty or membership strategies for well-known brands.
Able to turn customer insight and data into clear actions.
Understands how retention, personalisation and long-term customer value work in practice.
Comfortable working without clear answers and building clarity over time.
Able to form strong points of view and share them with senior stakeholders.
Good judgement in identifying what is useful versus what is noise.
Works well across creative, data, technology and experience teams.
Understands how strategy connects to business outcomes.
Collaborative, generous and focused on helping others do better work.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Ready to apply to AKQA?

Apply to AKQA

About AKQA

CORE VALUES

Our founding values guide our work and the philosophy of our firm:

Innovation – pioneering ideas combined with the application of technology, to achieve lasting improvements in performance for our clients.

Service – outstanding service to our clients and colleagues, so we retain exceptional people and create trust-based relationships with clients.

Quality – adhere to the highest professional standards and superior quality.

Thought – recommending the best solutions through the most rigorous thinking process.

TEAMWORK

AKQA provides the highest quality ideas and innovation services to clients around the world. Our consistent track-record of results achieved for clients have set our firm apart. Through our focus on our core values, thought-leadership, rigorous delivery, and industry initiatives, AKQA is today one of the world’s most influential companies. Our goal is to become a high-performance environment where the most talented people flourish. With our perfectionist approach, people join AKQA for the opportunity to do the best work of their careers.

We create digital products, services and immersive experiences that are useful, usable, delightful and enjoyed by millions. We employ a rapid ideation and prototyping process that focuses on getting pilots into market quickly, helping clients make a sustained impact, increase their relevance and expand their connection. By embracing a pioneering approach that continues to lead and define the industry, we deliver cohesive blueprints that fulfil audience needs and surpass business goals.

LONG-TERM COMMITMENT

AKQA is committed to helping our team develop into the best possible practitioners and to providing them with an unparalleled foundation for their career. We help develop well-rounded professionals acquire leadership skills more quickly than at other organisations. Our employees benefit from the trusted long-term nature of our client relationships as well as the cultural alignment between the client and our own organisation, creating an optimum environment to deliver the work without any compromises.

ORGANISED TO SUCCEED

The core motivation at AKQA is product excellence. Although we are part of WPP, AKQA operates as an independent firm. Organically grown, our team works as a single firm, without geographic division. This means we can bring the best resources from our network to provide solutions for our clients.

In addition to our own Future Lions initiative, we have formed partnerships with many of the world’s leading universities so we can hire their best graduates. We combine youth and energy with maturity and experience to form a community that has a unique diversity of knowledge and exceptional professional judgement.

DEVELOPMENT

In addition to on-the-job training, AKQA offers a menu of training through the AKQA Academy and WPP Professional Development. This comprehensive curriculum of formal training is designed to equip our team with the substantive creative, engineering, business acumen, communications, management and analytical skills required to have professionally rewarding careers. AKQA Academy and WPP Professional Development courses are taught by leaders in their fields including AKQA’s own senior team and respected external experts.

To maintain the continuous focus on our core values, and provide a clear career path for our team, all of our Managing Directors and Executive Partners are promoted from within AKQA.

All AKQA employees and clients are invited to participate in the AKQA Insight and AKQA Tech.Insight thought leadership programmes. These comprise a series of informative lectures and Q&A sessions with authors, artists, athletes, scientists, engineers and entrepreneurs who are recognised leaders in their respective disciplines.

DIVERSITY

We believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. We provide our employees with the canvas, tools and confidence to help them advance their careers in a way that best suits them.

SUSTAINABILITY

At AKQA we believe everything a company does should be about taking the responsibility to be respectful towards the community and the environment. We consider community and pro-bono work to be an important commitment of our employees. We encourage our team to devote their skills to a broad range of pro-bono and community activities, working with myriad charitable and not-for-profit organisations. AKQA is part of WPP’s Sustainability initiatives. WPP is ranked no. 49 in an annual round-up of the World’s Greenest Companies.

See all jobs at AKQA →