Engagement Associate & Social Media Manager

University of Michigan Hillel

Role Overview

Michigan Hillel is seeking a creative, relationship-driven, and organized Engagement Associate & Social Media Manager to help build vibrant Jewish life on campus. This role combines student engagement and community-building with communications, digital storytelling, and marketing strategy.

This person will build authentic relationships with students, support leadership development and involvement, and create meaningful pathways into Jewish life. At the same time, this professional will shape the organization’s digital presence through social media, email marketing, design, and communications strategy.

This role is ideal for someone who enjoys both relational and creative work: meeting students for coffee, staffing programs and fellowships, brainstorming campaigns, designing graphics, and telling the story of Jewish student life in compelling and accessible ways.

While the position includes both engagement and communications responsibilities, the balance of the portfolio may evolve based on the strengths and experience of the individual hired and the needs of the team. Successful candidates will bring demonstrated capacity in both areas, with the opportunity to take deeper ownership in areas of particular expertise.

What You’ll Do

Student Engagement & Community Building

• Build authentic one-on-one relationships with Jewish students through coffee chats, tabling, campus presence, and participation in student life.
• Engage students from diverse backgrounds, interests, and levels of Jewish experience.
• Lead and support student leadership and fellowship cohorts through recruitment, facilitation, mentorship, and follow-up.
• Serve as a staff partner for student clubs and organizations.
• Staff Shabbat dinners, holidays, immersive experiences, and major campus programs.
• Support key initiatives including Parent & Family Weekend, Early Move-In, and orientation/welcome experiences.
• Contribute to outreach and engagement efforts throughout the academic year.

Communications, Marketing & Student-Facing Social Media

• Manage the organization’s social media presence across Instagram and emerging platforms.
• Create and execute marketing campaigns for programs, fellowships, holidays, leadership opportunities, and student initiatives.
• Design digital and print materials including graphics, flyers, posters, swag, digital signage, and Shabbat menus.
• Develop and distribute email communications including newsletters, announcements, holiday communications, and event promotions.
• Maintain the organization’s website, virtual calendars, and digital asset systems.
• Coordinate promotional materials and support consistent branding and messaging across platforms.
• Help manage communications for wellness and community-building initiatives, including the Jewish Penicillin Hotline.

Team & Organizational Support

• Track engagement and communications analytics to evaluate impact and improve strategy.
• Collaborate with colleagues across engagement, programming, and marketing efforts.
• Contribute creative ideas and strategic thinking to organizational planning.
• Support administrative and operational responsibilities as needed.
• Be an active, collaborative, and flexible member of the staff team.

What You’ve Accomplished

• Bachelor’s degree and 0–3 years of professional experience preferred.
• Strong interpersonal, communication, and relationship-building skills.
• Experience with social media management, graphic design, and/or digital marketing.
• Ability to create compelling content for diverse audiences across platforms including Instagram, Facebook, and TikTok.
• Strong organizational skills and attention to detail in a fast-paced environment.
• Creativity, initiative, flexibility, and collaborative spirit.
• Comfort engaging students from diverse backgrounds and experiences.
• Familiarity with Canva, Monday.com, Constant Contact, or similar tools preferred.
• Interest in Jewish life, community-building, and storytelling.
• Ability to work evenings, weekends, and Jewish holidays as needed.

What You’ll Receive

• Competitive salary in the nonprofit marketplace. The salary range for this role is $42,000 - $46,000.
• Comprehensive benefits package including health insurance, retirement plan, medical and paid time off, parental leave, and a cell phone plan.
• Great professional development, mentoring, and skill building opportunities.
• Mentorship and support from colleagues across the Hillel movement.
• Plenty of Hillel swag!

Are you excited about this role, but worried that your experience doesn’t align with every requirement? We value transferable skills and a growth mindset. Our team is dedicated to building an inclusive, equitable, and authentic workplace. Diverse experiences, identities, and perspectives make us more effective in our commitment to pluralism. We encourage you to apply!

About University of Michigan Hillel

With over 6,000 Jewish students on campus, the University of Michigan Hillel offers diverse, pluralistic and innovative ways to engage in Jewish life. Michigan Hillel is a national leader in nurturing empowered leadership among students who have a profound impact not only on campus life but on the broader Jewish community as well. Most importantly, our student leaders feel a strong sense of ownership, empowerment, and accomplishment. 

Ann Arbor is a small city (110,000 people) blessed with many big city comforts. The city prides itself on its wonderful restaurants, natural and recreational spaces, and a football stadium that holds more fans on a game day than the entire population of Ann Arbor. The Jewish community has one of everything (Jewish Federation, Jewish Day School, Jewish Community Center, and Secular Humanistic, Renewal, Reconstructionist, Reform, Conservative, Orthodox, Chabad and local home-based services). Ann Arbor is the kind of town where people greet each other in the street and where you can have an impact on building community, while the university’s size and diversity makes you feel like you are always meeting new people and learning something new.

Michigan Hillel is affiliated with Hillel International. Hillel International enriches the lives of Jewish students so they may enrich the Jewish people and the world, and envisions a world where every student is inspired to make an enduring commitment to Jewish life, learning and Israel.