🚀 Digital Product Manager – Clubs & Entities United Platform (B2B)

🌟 Reason for Being

Decathlon is transforming into a Global Sport Brand, with Wholesale serving as a primary driver to reach new customers. As part of the Wholesale United team, we are building a first-of-its-kind digital platform to support our "Clubs & Entities" ambitions. Your mission is to lead the web experience for the "autonomous" buying experience, moving from current B2C channels to a dedicated, scalable B2B ecosystem. You will define and deliver a high-value digital journey that empowers professional users to interact with Decathlon with simplicity and speed.

🎯 Key Responsibilities

1. Define and Drive the Club & Entities Web Strategy

Goal: Establish a clear, value-driven digital roadmap for the autonomous buying experience.

• Co-construct the product vision with business and tech stakeholders to ensure alignment with Wholesale ambitions.
• Define short, medium, and long-term delivery stages, focusing on the initial R0 pilot and subsequent rollouts.
• Carry out competitive benchmarks and market studies to position the platform effectively against best-in-class B2B actors.

2. Lead Product Discovery for Professional Personas

Goal: Continuously ensure the digital experience matches the specific requirements of professional users.

• Identify B2B personas and formalize the complete customer journey from awareness to delivery.
• Collaborate with UX/UI designers to drive discovery and design solutions.
• Validate solution hypotheses through user research and experimentation.

3. Ensure Scalable Delivery and Technical Convergence

Goal: Manage a smooth, predictable, and qualitative rollout of the B2B United platform.

• Prioritize the product backlog, integrating mandatory B2B features following
• Coordinate with the B2B Commerce Platform (BCP) and Revamp teams to maximize the reuse or the evolution of existing digital assets.
• Guarantee the quality and security of the product while managing the transition away from legacy systems.

4. Optimize Growth through Data-Driven Insights

Goal: Understand and improve the product impact based on factual performance data.

• Define and monitor key success indicators (OKRs) for the autonomous B2B web journey.
• Analyze user engagement paths to identify friction points and opportunities for continuous improvement.
• Track web performance and traffic trends to inform future product evolutions and service additions.

🤝 Positioning & Interactions

• Management & Strategy: Reporting to the Wholesale Digital Leader/Domain Director; interaction with Group and Lead Product Managers.
• Business Peers: Clubs & Entities Business Leaders, Key Account Managers, and B2B Country Leaders (notably the NL pilot team).
• Build Team: Direct collaboration with Software Engineers, Tech Leads, UX/UI Designers, Researchers, and QA.
• Cross-Functional Partners: Coordination with United digital teams  (BCP, Web, Instore…)

🔑 Success Indicators (KPIs)

1. Business Growth: Increase in GMV (Gross Merchandise Value) and professional customer acquisition rate.
2. User Experience: Improvement in professional Net Promoter Score (NPS) and user engagement/retention metrics.
3. Operational Efficiency: Timely delivery of the R0/R1 roadmaps and successful technical migration from legacy assets.

💡 Profile Required

• B2B Market Expertise: Strong understanding of professional customer needs and professional digital commerce standards.
• Analytical Thinking: Ability to structure a product strategy based on complex data and market research.
• Leadership & Collaboration: Proven ability to federate tech and business teams around a shared vision.
• Agile Proficiency: Mastery of backlog management, roadmap planning, and OKR methodology.
• Strategic Sense: Ability to balance immediate country needs with global, scalable technical architecture.