Jobs Companies Serko Ltd Director of Marketing

About this Director of Marketing role at Serko Ltd

Serko Ltd · Remote · Seattle, United States

At Serko, we believe something incredible happens when people come face-to-face. That’s why we’re on a mission to engineer a frictionless, next-generation business travel marketplace. We don’t just manage travel; we are leveraging advanced AI and cutting-edge tech to eliminate the complexity of global movement.

When you join Serko, you join a global collective of passionate technologists who show up as their true selves to build world-class products. With established hubs across New Zealand, Australia, North America, India and China - your code and ideas will impact millions of corporate travelers worldwide.

If you're ready to challenge the status quo and build the future of travel tech, your next journey starts here.

This is not a traditional marketing role. You will operate as the marketing leader for a new AI-native business, responsible for how Serko.ai is positioned, how it reaches the market, and how it grows from early adopters to scaled adoption.

Requirements

In this role, you will partner with functional marketing leaders across brand, growth, and MarTech, leveraging shared expertise while directing the application of these functions to Serko.ai. You will serve as the primary marketing integrator, ensuring that efforts are coordinated, prioritized, and aligned with your cohesive overall strategy.

What You’ll Do

As a key driver of Serko.ai’s growth, you will blend high-level strategy with hands-on execution to build a world-class acquisition engine.

  • Own GTM Strategy & Narrative: Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world.
  • Drive End-to-End Growth: Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget.
  • Accelerate Product-Led Growth (PLG): Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit.
  • Scale Smart Acquisition: Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization.
  • Dominate the Digital Footprint: Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys.

What you'll bring
You are not just a marketer—you are a builder who thrives on turning ambiguity into strategy.

  • Growth Engine Builder: Proven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retention.
  • Product-First Intuition: Deep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teams.
  • Data-Driven Strategist: Highly analytical mindset capable of translating user behavior and performance metrics into actionable growth insights.
  • AI-Forward Thinker: Natural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketing.

Benefits

At Serko, we aim to create a place where people can come and do their best work.  This means you’ll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.

Some of the benefits of working at Serko are:

  • A competitive base pay
  • Medical Benefits
  • Discretionary incentive plan based on individual and company performance
  • Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
  • Flexible work policy
  • The pay range is between $165,000 - $240,000 USD as a base salary offering annually.

A Note on Work Authorization: Applicants must be authorized to work for any employer in the U.S. At this time, we are unable to provide sponsorship or assume sponsorship for employment visa status (e.g., H-1B visa status)

Ready to apply to Serko Ltd?
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About Serko Ltd

Serko is an award-winning business travel and expense software company that’s winning on a global scale. We’re already the established leader in Australasia and revolutionizing the way people do business travel in the USA and Europe – and we’re growing!

While the world of business travel is changing, we’re preparing companies for this with intelligent technology that helps them ensure the continued safety and well-being of their travelers – allowing for complex approvals where needed, giving real-time information about precautions taken by transport and accommodation suppliers, tracking and managing travel around the globe, increasing the flexibility of bookings, giving true visibility and control over costs – and we’re not stopping there. We’re backed by the biggest travel brands in the world like Booking.com and there is an exciting road ahead of us at a time where travel needs real, impactful change.

Serko is at the forefront of travel innovation and is one of the most exciting businesses to work for in the high tech sector. We now have upwards of 230 employees in 4 countries so we're still small enough for everyone to know everyone but we're big enough to take on the big boys and win. And that's the plan.

We're a diverse, close knit group with a flat structure where everyone's opinion matters and anyone can lead. We value people who have personal integrity, are adaptable, and are courageous with what they do. Serko’s people work collaboratively with energy and enthusiasm – so you’ll want to be up for the ride.

All our offices are well equipped, funky and modern and, as you'd expect, equipped with games, exceptional coffee, fresh fruit and snacks. Our environment is upbeat, energetic and fun – and we look for people to add to our culture, not just fit our culture. The work here is challenging, complex and hugely rewarding. We know how to work hard and play hard, with a really lively social scene... and we reward our people well too.

To find out more about working at Serko go to http://www.serko.com/about-serko/

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