About this Director of Field Marketing role at Guild Garage Group

Guild Garage Group · Remote · Remote

(Lifecycle, CRM & Marketing Operations)
Company: Guild Garage Group (multi-brand home services)
Location: Remote; occasional travel
Type: Full-time
Reports to: Head of Marketing

Compensation: $110,000 - $150,000 with additional opportunity for annual bonus incentive

About Guild Garage Group: We’re the fastest-growing, PE-backed garage door platform with 28+ local brands. We’re a driven, high-performing, data-driven team that cares equally about culture and KPIs—we move fast, measure what matters, and win together.

The Director of Field Marketing leads seasonal offers, the content calendar, and integrated campaigns across Guild Garage Group’s local brands. You are the glue between local brand leaders, operations, agencies, and our marketing specialist team. This senior role drives brand awareness, customer acquisition, and market growth by coordinating lifecycle/CRM programs and partnering closely with Operations, the Call Center, and the Director of Digital.

Key Responsibilities

Strategic planning: Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels.
Budget management: Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI.
Team leadership: Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards.
Campaign management: Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars.
Lifecycle & CRM: Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch).
Performance analysis: Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends.
Brand management: Ensure consistent brand voice and compliant messaging across all touchpoints.
Cross-functional collaboration: Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives.
Agency & vendor relations: Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes.

Qualifications

7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred).
Previous experience in a leadership or senior marketing role. Proven success leading campaigns and teams to measurable growth outcomes.
Fluency with analytics and reporting (GA4/GTM/Google Search Console, Looker Studio, strong Google Sheets/Excel); comfort turning data into decisions.
Excellent communication, interpersonal, and cross-functional leadership skills.
Required: Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation & execution. ServiceTitan (or equivalent) required, Hatch (or equivalent) required, Marketing Pro (or equivalent) required.
Bachelor’s in Marketing/Business or equivalent experience.

Guild Garage Group is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, Guild may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

All candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record Check.

*This posting provides details on potential commissioned compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as a salary offer.

Pay Range

$110,000—$150,000 USD

By submitting your application, you consent to receive text messages, emails, and phone calls from Guild Garage Group and/or our coalition of partnered brands regarding job opportunities, application status, and recruiting-related communications. Message and data rates may apply. You may opt out of receiving text messages at any time by replying STOP. All messages are related to employment opportunities and recruiting activities.

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About Guild Garage Group

Join Guild: Your Future Starts Here

At Guild Garage Group (GGG), we’re not just opening garage doors—we’re opening career opportunities.

Guild is a first-of-its-kind alliance of leading garage door brands, united by a shared mission to deliver unmatched residential service and craftsmanship. We are not a traditional private equity firm or a large faceless competitor. We are a community of owner-operators, bonded by values, built on trust, and committed to growing together.

Why Join Us?

When you become part of the Guild network, you’re joining more than a company—you’re joining a movement. Our brands stretch across the country, offering stable careers, room to grow, and the kind of support that only a strong coalition can provide. Whether you're a technician, installer, dispatcher, office manager, or aspiring leader, there’s a place for you in the Guild family.

What Makes Us Different

We invest in people, not just profit. Guild preserves local leadership and teams, providing resources and tools to strengthen what already makes each brand great.
Employees stay. Cultures remain. Customers thrive. We believe in continuity and care, honoring the legacy of each business while elevating it with new capabilities.
We grow through partnership. Our growth model is rooted in respect, collaboration, and shared success—not corporate takeovers.

How We Got Here

The garage door industry is changing—and Guild is leading that change with integrity and intention. We partner with local companies in all phases of their journey, whether they’re scaling up, planning for succession, or seeking a long-term exit strategy. We meet them where they are, and we help take them where they want to go.

A Guild for the Modern Era

Historically, guilds protected craftsmanship, upheld standards, and elevated the trades. At GGG, we’re doing the same in the modern age—raising the bar for what a career in the trades can look like. Through mentorship, career paths, and shared values, we’re building a network where talented individuals can thrive.

Find Your Role. Grow Your Career. Be Part of Something Bigger.

Come work with one of the many respected brands under the Guild umbrella and discover how your skills can shape the future of residential service. Whether you're just starting out or bringing decades of experience, there’s a place for you in the Guild.

Your craft. Your future. Your Guild.

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