About this Director, Demand Generation role at Augury
Our mission is to transform how people and machines work together to push the boundaries of human productivity. A leader in Industrial AI, Augury helps the world’s manufacturers leverage real-time production insights to drive new levels of efficiency. Combining predictive and prescriptive AI technology with industry expertise, production teams can proactively address alerts, minimize downtime, reduce asset costs, and maximize yield and capacity. Our customers achieve payback in six months or less, enabling global scale. We're looking for team members excited to partner with the world's manufacturers and build the future of production together.
As an experienced, visionary leader within the marketing organization, you will orchestrate the growth engine that fuels Augury’s global revenue pipeline. You will lead and develop a high-performing team to refine customer acquisition and expansion strategies. This is a unique opportunity to help a leading company fuel its next level of growth, including the launch of new products, segments, and positioning.
You will have experience building agentic and automated pipeline strategies across multiple channels, ensuring there is alignment to reach GTM targets. This role encompasses all aspects of growth marketing: paid advertising, events, field marketing, and ABM. While supported by a team, you will set strategic direction and contribute to demand gen initiatives as needed. This role is part of the Marketing Executive Leadership Team and reports directly to the VP of Marketing. Employee must be located in eastern or central timezone.
A Day In Your Life
- Strategic Vision and Orchestration: Cultivate and champion a sophisticated, multi-channel demand generation strategy aligned with long-term corporate objectives to ensure predictable and scalable revenue expansion.
- Revenue Forecasting and Fiscal Accountability: Act as the lead architect for quarterly and annual pipeline modeling to ensure the organization consistently achieves aggressive growth milestones.
- Leadership / Management: Guide and develop team and peers as a people leader with a commitment to professional mentorship and the scaling of high-impact marketing teams.
- Enterprise ABM Framework: Set the strategic direction for high-impact account engagement, guiding cross-functional teams to increase pipeline velocity to acquire net new logos and drive account expansion.
- Intelligence and Optimization: Synthesize complex analytics into executive-level insights to drive a culture of continuous improvement and data-driven decision-making.
- Global Resource Stewardship: Direct the strategic allocation of the demand-gen budget, prioritizing investments that deliver maximum impact and long-term institutional value.
- Operational Excellence: Promote a high-performance culture by mentoring the Marketing Operations team in the development of world-class growth and reporting infrastructure.
- MarTech & Analytics Governance: Select and steward the optimal marketing technology stack to enable precise attribution, comprehensive reporting, and actionable pipeline visibility, ensuring our data infrastructure scales with global growth objectives.
- Marketing Business Review (MBR) Leadership: Lead recurring business reviews to advocate for necessary resources, celebrate key organizational wins, and highlight progress against KPIs, ensuring continuous transparency and alignment with executive stakeholders.
What You Bring
- Proven capability as a people leader with a commitment to professional mentorship and the scaling of high-impact marketing teams.
- Superior executive presence and the ability to influence at the C-suite level to align diverse stakeholders with a unified corporate vision.
- Strategic mastery of the B2B demand funnel, balancing long-term brand equity with immediate pipeline requirements.
- Expertise in the management of large-scale global budgets and the delivery of significant ROI through strategic capital allocation.
- A comprehensive understanding of the modern marketing technology landscape as a catalyst for organizational efficiency.
- Experience with cross-functional alignment, cultivating deep synergies with Sales, Product, and Finance leadership to orchestrate pipeline growth and expansion.
Director of Demand Generation Requirements
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- Extensive experience in a senior leadership capacity, with a documented history of driving transformative business growth through demand generation.
- Exceptional people leader with a passion for mentorship and a proven ability to build and scale world-class marketing teams.
- Superior executive presence, with the ability to influence at the C-suite level and align diverse stakeholders around a common vision.
- Strategic mastery of the B2B demand funnel, with the ability to balance long-term brand building with immediate pipeline requirements.
- Expertise in managing large-scale, global marketing budgets and delivering significant ROI through strategic capital allocation.
- Deep understanding of the modern marketing technology landscape as a driver for organizational efficiency and competitive advantage.
- Visionary thinker who can translate complex data into compelling narratives that drive organizational change and investment.
- Unwavering commitment to cross-functional partnership and building a unified, high-impact Go-To-Market culture.
We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.
The pay range for this position in Colorado, California, and New York City is $180,000 - $210,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.
Augury is a people-first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.
Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.
