About this Digital Merchandising Growth Analyst role at GOVX
The Digital Merchandising Growth Analyst is a data-driven, revenue-impacting role responsible for identifying opportunities within the onsite experience, executing merchandising experiments, and measuring outcomes. This role sits at the intersection of analytics and execution owning the full life cycle from insight generation to experiment ideation, implementation and performance validation. You will work cross-functionally with the Catalog Operations, Member Marketing, Partner Success and Product teams to improve conversion, optimize product discovery, and drive measurable revenue growth.
Responsibilities
Analytics & Reporting
You will become the analytics subject matter expert across multiple teams, including Catalog Operations, Member Marketing and Partner Success. This includes:
- Work with team leads to establish and monitor team KPIs.
- Build, maintain and share dashboards/reports that help identify onsite merchandising opportunities and drive marketing decisions.
- Work with the marketing team to ensure analytics tracking is in place for all marketing landing pages in support of campaigns.
- Work with the partner manager team to build and maintain evergreen dashboards to help drive catalog decisions.
- Proactively surface analytics insights to help drive marketing decisions around sales, seasonal promotions, etc.
Merchandising Optimization
You are responsible for ideating and implementing experiments that improve the site experience, as measured by click rates and conversion rates.
- Implement a testing framework that follows a hypothesis/test/measure life-cycle. In this role, you must move quickly and tests at scale (20-40 tests per week).
- QA all changes made to the site for accuracy, quality and performance. Speed doesn’t mean sloppiness!
- Partner with the Creative team to ensure assets are on-brand and up to quality standards.
- Ensure all digital merchandising experiments are auditable through Amplitude dashboards and learnings are memorialized and shared across relevant teams.
- Work with the Partner Management team to understand how the catalog can support changes and how changes will impact order, revenue and margin goals.
Communication & Collaboration
This role works across multiple departments, including Partner Success and Management, Member Marketing, Catalog Operations and Product.
Supervisory Responsibilities
This position has no supervisory responsibilities.
Travel Requirements
No travel is expected for this position.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Requirements
- 3+ years of experience in e-commerce analytics, with a track record of translating data insights into revenue-driving merchandising actions.
- Experience owning conversion optimization or revenue-focused merchandising work directly in a past role.
- 1+ year of hands-on experience with Amplitude, or 2+ years with a similar product analytics platform such as Google Analytics or Mixpanel.
- Experience building dashboards with dashboarding tools.
- Experience with B2C retail or marketplace sites.
- Eligibility to work in the United States.
Soft skills
- Strong attention to detail and ability switch between projects without sacrificing quality.
- Motivated by curiosity, with an experimentation mindset.
- Outcome oriented with a focus on revenue and margin, not just task completion.
Position will require successful completion of a background check and drug testing prior to starting employment.
Benefits
- Flexible Time Off, Paid Sick Leave, Paid Holidays
- 401(k) plan with discretionary match available
- Medical, Dental, Vision, and Life Insurance
- Flexible Spending Account (FSA), Health Savings Account (HSA)
- Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
- Employee Referral Program
- Gym on site
- Discounts on the GOVX website
AAP/EEO Statement
EOE. Veterans/Disabled
About GOVX, Inc.
GOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the American military, law enforcement, firefighting, medical services, and government personnel. We are dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members' on-duty and off-duty needs.