About this Digital Marketing Specialist role at Pavago
Pavago · United States
Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
This is a hands-on, execution-first role — not strategy-only.
You will:
- Run and scale Google Ads campaigns
- Manage social media engagement and content execution
- Improve SEO and organic visibility
- Continuously test, analyze, and optimize performance
If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own
1. Google Ads & Paid Search (Primary Focus)
- Manage campaigns across:
- Search
- Display
- Remarketing
- Conduct keyword research and structure campaigns for performance
- Write and test high-converting ad copy
- Optimize key metrics:
- CPC
- CTR
- Conversions
- ROAS
- Manage budgets, bidding strategies, and targeting
- Identify and implement performance improvements
2. Social Media Execution & Engagement
- Manage engagement across:
- Respond to comments, DMs, and audience interactions
- Support:
- Content scheduling
- Caption writing
- Post optimization
- Monitor engagement metrics and audience growth
3. SEO & Organic Growth
- Conduct keyword research using tools like:
- SEMrush
- Optimize:
- Metadata
- Content
- Internal linking
- Support technical SEO improvements
- Track:
- Keyword rankings
- Organic traffic
- Identify content gaps and growth opportunities
4. Reporting & Performance Tracking
- Track performance across:
- Paid campaigns
- Social channels
- Organic traffic
- Analyze data using:
- Google Analytics 4
- Prepare reports with:
- Insights
- Recommendations
- Maintain clean documentation of campaign updates and changes
What Makes You a Strong Fit
- You are execution-focused — you actually run campaigns
- You make decisions based on data, not assumptions
- You’re comfortable managing multiple campaigns simultaneously
- You continuously test, iterate, and improve performance
- You balance:
- Performance metrics
- Creative execution
Requirements (Must-Have)
Experience
- 3+ years of hands-on experience managing:
- Google Ads campaigns
- 3+ years managing social media platforms
- Proven SEO experience using:
- SEMrush, Ahrefs, or similar tools
Core Skills
- Strong understanding of:
- CPC
- CTR
- Conversions
- ROAS
- Experience with:
- Google Analytics 4
- Strong written communication and copywriting skills
- Ability to work independently in a remote environment
Nice to Have
- Experience managing multiple client accounts
- Background in:
- E-commerce
- SaaS
- B2B Marketing
- Experience with:
- A/B testing frameworks
- Conversion rate optimization
- Familiarity with content marketing workflows
Tools & Platforms
- Google Ads
- Google Analytics 4
- SEMrush / Ahrefs
- Social media platforms (Instagram, Facebook, LinkedIn)
- Reporting & analytics tools
What a Typical Day Looks Like
- Review campaign performance and key metrics
- Optimize Google Ads campaigns and creatives
- Respond to social media engagement and interactions
- Update SEO content and keyword strategies
- Analyze data and identify optimization opportunities
- Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)
- Improved Google Ads performance (CPC, CTR, ROAS)
- Growth in social media engagement and audience activity
- Increased organic traffic and keyword rankings
- Accuracy and clarity of reporting
- Consistent campaign optimization and improvement
Why This Role Stands Out
- True multi-channel ownership (paid + social + SEO)
- Execution-focused role with measurable impact
- Opportunity to work across multiple growth channels
- Performance-driven environment with clear accountability
- Growth opportunities into:
- Performance Marketing Manager
- Growth Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Enjoy running campaigns and improving performance
- Think in terms of metrics and optimization
- Like working across paid, social, and SEO channels
- Want a role with real impact on growth
This is a strong opportunity to step into a high-impact digital marketing role.
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