Jobs Companies APM Monaco Digital Marketing Specialist

About this Digital Marketing Specialist role at APM Monaco

APM Monaco · Hong Kong, Hong Kong, Hong Kong

Who are we?

Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand that associates itself with the chicness of Monaco and South of France lifestyle.

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across major platforms such as Google Ads, Meta (Facebook/Instagram), and TikTok. The ideal candidate will have 3–5 years of hands-on experience in digital advertising and possess in-depth expertise in at least one platform (Google, Meta, or TikTok).

Key Responsibilities

  • Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, and TikTok Ads to achieve performance goals (ROAS, CPA, CTR).
  • Conduct market research, audience targeting, and creative testing to maximize campaign effectiveness.
  • Monitor and analyze campaign performance using analytics tools; provide actionable insights and recommendations.
  • Collaborate with the creative team to develop compelling ad creatives and landing pages.
  • Stay updated on platform trends, algorithm changes, and best practices to maintain competitive advantage.
  • Assist in budget allocation and forecasting for paid media channels.
  • Prepare regular performance reports and present findings to stakeholders.

Requirements

  • Experience: 3–5 years in digital advertising with proven success in managing campaigns on Google Ads, Meta Ads, or TikTok Ads.
  • Expertise: Deep knowledge of at least one platform (Google, Meta, or TikTok), including advanced targeting, bidding strategies, and analytics.
  • Strong analytical skills with proficiency in tools like Google Analytics, Ads Manager, and Excel.
  • Familiarity with e-commerce and conversion optimization strategies.
  • Excellent communication and project management skills.
  • Ability to thrive in a fast-paced, results-driven environment.

Benefits

Why Join APM?

• Global, Dynamic Team: Diverse and energetic workforce.

• Growth Opportunities: We support your professional development.

• Collaborative Culture: Teamwork and open communication.

• Comprehensive Benefits: Generous employee discounts.

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About APM Monaco

APM Monaco is a leader in the global fashion jewelry market. It started with a female founder and her son in Monaco, Monte-Carlo, in 1982. Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world.After 30 years of steadfast commitment and deep-seated expertise within the industry, Philippe Prette, the current CEO, alongside his wife Kika Prette, as the Creative Director, launched the APM Monaco brand in 2012. Their vision came to life because of their combined experience in the jewelry and fashion industries. APM Monaco, with its heritage rooted in Monaco and operational headquarters in Hong Kong, has expanded to include a global workforce of over 2,000 individuals. Our production facilities in China place a strong emphasis on environmental responsibility, utilizing recycled silver and alloys to align our manufacturing processes with our dedication to sustainability. APM Monaco's jewelry is offered in over 39 countries, with availability at more than 442 retail points. Check out our collections and latest pieces on apm.mc

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