Jobs Companies AutoProff Content Lead – Copywriting & Messaging (m/f/d)

About this Content Lead – Copywriting & Messaging (m/f/d) role at AutoProff

AutoProff · Onsite · Copenhagen (Denmark)

A career driven by you.

Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where content, copywriting, and clear messaging directly impact brand perception, product adoption, and business growth.

This is a role for experienced content professionals who want to combine hands-on writing with content strategy ownership in a dynamic, cross-functional environment.

For a career where you can shape how a product and brand communicate across markets, join our international community.

Why this role is unique

  • Key role in shaping content strategy and brand communication across Europe
  • Strong focus on hands-on copywriting across multiple channels
  • Direct impact on brand consistency, user experience, and conversion
  • Ownership of tone-of-voice and messaging across teams
  • Part of a lean, high-performing team

What you’ll do

  • Write clear, engaging copy across campaigns, web, email, and product experiences
  • Develop content for sales enablement and marketing materials
  • Ensure alignment with positioning, value propositions, and GTM priorities
  • Adapt messaging across audiences, markets, and funnel stages
  • Own the content calendar and contribute to overall content planning
  • Define and maintain tone-of-voice and messaging guidelines
  • Review and improve content to ensure quality and consistency across channels

What you’ll bring

  • 4+ years of experience in copywriting or content roles, ideally in B2B, SaaS, or tech
  • C2 - Level Danish and C1 -Level English skills
  • Experience across short-form and long-form content
  • Strong ability to structure messaging and write for specific outcomes
  • Experience working cross-functionally with Marketing, Product, and Design
  • Experience building and applying content guidelines
  • Strong attention to detail and editorial judgment
  • Confidence using AI tools while maintaining high content quality

Nice to have

  • Experience in marketplace or automotive environments
  • Basic understanding of SEO and content performance
  • Familiarity with tools like HubSpot, Miro, or similar

A culture of growth

We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.

For a career where you can drive our business and shape your future, apply now.

Ready to apply to AutoProff?
Apply to AutoProff

About AutoProff

AutoProff was founded in 2013 by the experienced car dealer Jesper Ratza in Denmark. The aim was to digitalize B2B used car trading, helping car dealers increase sales and improve profits. 

in August 2022, AutoScout24, the leading specialized pan-European online car marketplace, acquired a majority stake in AutoProff. The partnership has supported the rapid expansion of AutoProff's solutions across Europe and enables the creation of Europe's first fully integrated C2B-B2B-B2C dealing solution for used cars. 

At AutoProff, we specialize in providing online B2B used-car dealing solutions designed to improve the buying and selling experience for professional car dealers and their customers.

We are the emerging European leader with more than 150,000 B2B used cars on our online trading platforms annually.   

With a focus on effective solutions, digitization and customer service, we are committed to being the home of B2B car dealing for European car dealers. 

See all jobs at AutoProff →

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