Chief Marketing Officer (CMO)

Remote | CET-compatible timezone (UTC+1 to UTC+4) | Full-time

Job Overview

We are seeking a Chief Marketing Officer (CMO) to lead the development and execution of a global marketing and brand strategy for a premium financial services platform.

This role sits within the executive leadership team and is responsible for positioning the business as a trusted partner for high-net-worth and ultra-high-net-worth individuals, family offices, and institutional investors.

The CMO will drive brand authority, client acquisition, and market presence through a combination of strategic partnerships, targeted engagement, and data-driven marketing initiatives.

Key Responsibilities

Brand Strategy & Positioning

• Define and execute global brand strategy within the wealth management and investment landscape
• Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences
• Ensure consistency across all markets and communication channels

Client Acquisition Strategy

• Develop targeted acquisition strategies for HNWI, UHNWI, and family offices
• Build long-term relationship-driven marketing funnels
• Segment and tailor outreach for private investors and institutional partners

Marketing Channels & Communication

• Manage a multi-channel ecosystem including:
• Private events and exclusive forums
• Strategic partnerships
• Digital platforms and thought leadership
• Ensure communication reflects a premium, discreet, and high-trust positioning

Strategic Partnerships & Market Presence

• Establish relationships across financial ecosystems, family offices, and private banking networks
• Lead high-profile events, forums, and industry collaborations
• Expand presence across key global financial hubs

Content, PR & Thought Leadership

• Oversee production of market insights, research, and investor-focused content
• Drive PR strategy and executive visibility
• Position leadership as industry thought leaders

Digital Strategy & Performance

• Lead digital marketing strategy (web, SEO, campaigns, investor communications)
• Implement data-driven KPIs and performance tracking
• Continuously optimize campaigns and client engagement models

Leadership & Collaboration

• Build and lead a high-performing marketing function
• Partner with investment, product, and business development teams
• Align marketing with revenue and client growth objectives

Requirements

• 10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management)
• Proven experience marketing to HNWI/UHNWI audiences
• Strong track record in building premium brands and driving client acquisition
• Experience in complex, low-awareness or long sales cycle products
• Exposure to global or multi-market campaigns
• Strong background in partnerships, PR, and high-level events
• Data-driven mindset with experience in marketing analytics
• Excellent leadership and stakeholder management skills
• Fluent English required

Nice to Have

• Experience with family offices or international investors
• Background in fintech or alternative investments
• Understanding of regulatory environments