About this Business Development Manager role at Bluesight
Representative Duties and Responsibilities
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Manage a team of 7 BDRs, providing leadership, campaign feedback, and coaching
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Build, test, measure, and iterate on multi-touch outbound sequences, including: cold outreach campaign creation/review (email, phone, LinkedIn, other), warm lead follow-up, relationship-based/cross-sell campaigns, marketing-aligned campaigns, and more.
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Conduct call reviews, objection-handling, and scripting workshops.
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Hire, screen, and onboard new representatives, with a focus on getting them to their first booked meeting fast.
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Build and actively maintain objection-handling, onboarding, scripting, and product-specific training playbooks to ensure BDRs remain current as our messaging and products evolves.
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Own team performance data end-to-end, acting proactively on KPIs such as outreach completed, reply rates, meetings booked, meetings held, and opportunities/pipeline created.
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Support CRM hygiene projects that impact BDR reporting accuracy
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Deliver weekly forecast rollups to leadership, which identify and flag pipeline risks and blockers proactively.
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Partner closely with sales leads, customer success, product, and marketing to understand organizational priorities and implement campaigns that support strategic objectives (new product launches, upsell campaigns, hand-off processes, top accounts, etc).
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Design signal-based campaigns that utilize intent data, news, announcements, and current relationships to prioritize outreach.
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Configure and oversee AI-powered BDR tools (such as Apollo, Artisan Ava, or other potential future tools). Recommend new tools as necessary.
Requirements & Qualifications
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5+ years of experience in an operations role within a marketing department, preferably in a B2B SaaS company
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Advanced hands-on experience with Salesforce; Apollo or other outbound outreach tool a plus
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5+ years of experience in analytics, reporting and trend analysis
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Bachelor’s degree in Business Administration, Marketing, Economics, or Finance
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Strong analytical mindset with the ability to translate complex data into actionable insights.
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Experience working in a SaaS B2B company; Healthcare experience is a plus
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Strong proficiency in Excel/Google Sheets, Salesforce (reports, dashboards, campaign tracking), and experience working with other data sources like Apollo, Hubspot, or event attendance tracking.
