(External Growth & Cultural Leverage)

Location: US-based (remote friendly)
Reports to: VP of Brand or CMO
Works closely with: Social, Creative, Growth, Legal, Finance

Role Summary

The Brand Partnerships Manager is responsible for unlocking external attention, credibility, and distribution through creators, brands, and cultural partners. This role owns partnerships end-to-end—from identifying the right partners, to structuring deals, to launching and scaling what works.

This is a commercial, relationship-driven role, not a brand governance role.

What You’ll Own

• Identify and develop high-leverage partnerships with:
• Creators (long-term, not one-off UGC)
• Complementary brands
• Communities, events, and cultural platforms
• Pitch, negotiate, and structure partnership deals:
• Revenue share
• Affiliate / code-based
• Co-branded launches
• Content swaps
• Own partner lifecycle:
• Outreach → close → launch → optimize → renew
• Build repeatable partnership playbooks (what scales vs. one-offs)
• Coordinate internally to bring partnerships live:
• Creative briefs
• Launch calendars
• Distribution plans
• Track performance and ROI of all partnerships.

Requirements

Success Looks Like

• Partnerships drive incremental reach and revenue
• Clear ROI by partner and format
• Faster time-to-launch
• A growing roster of trusted, repeat collaborators
• Partnerships feel culturally aligned, not transactional

Metrics You’ll Be Measured On

• Incremental revenue / CAC efficiency
• Partner LTV
• Deal conversion rate
• Time from intro → live
• Renewal and expansion rate

You’re a Great Fit If You…

• Have 4–8 years experience in partnerships, creator strategy, or BD
• Are comfortable pitching, negotiating, and closing deals
• Understand how creators and brands actually make money
• Can balance relationship-building with commercial rigor
• Are proactive, outbound, and not afraid of rejection
• Know when something is on-brand vs. just popular

Not This Role

• You are not the brand police
• You do not own visual identity or messaging consistency
• You are not a passive “inbound requests” manager

Benefits

• Competitive salary and performance-based bonuses
• Health, dental & vision insurance  (75% employer)
• 401K Match (80% matching)
• Unlimited PTO
• Remote work flexibility (if applicable)  
• Annual wellness and professional development stipend  
• Opportunity to work with a dynamic team in a high-growth environment