Jobs Companies HelloFresh Associate Director of Online Marketing (all genders)

About this Associate Director of Online Marketing (all genders) role at HelloFresh

HelloFresh · Onsite · Amsterdam, North Holland, Netherlands

The role: What's in the Box

Factor is a fast-scaling, fresh and healthy ready meal brand reshaping how consumers interact with food and wellness. As part of our mission to deliver healthy, convenient, and delicious meals across Europe, we’re building a world-class digital marketing team that thrives at the intersection of performance, creativity, and technology.

We are seeking an experienced and visionary Associate Director of Online Marketing to lead our online acquisition efforts across paid digital channels. This role is perfect for someone who combines strong analytical acumen with a deep understanding of creative optimisation and the evolving power of AI-driven automation. You will be a key driver of scalable growth and help Factor become the most trusted nutrition brand in Europe.

What you’ll do: The Recipe

  • Lead strategy, execution, and optimisation of digital performance campaigns (e.g. Search, Social, Display, Video) across multiple European markets.
  • Drive creative strategy in collaboration with brand and design teams to produce high-performing, locally resonant ad assets — test, iterate, and scale based on performance insights.
  • Leverage AI tools and automation platforms to brief/produce content, streamline workflows, enhance targeting, and maximise ROI.
  • Work with high-performing teams of channel managers and specialists, fostering a culture of experimentation, innovation, and continuous improvement.
  • Work cross-functionally with Data, CRM, Product, and Brand to align online marketing with broader customer lifecycle goals.
  • Translate campaign results into actionable insights and present learnings regularly to leadership stakeholders.
  • Continuously evaluate new channels, tools, and automation opportunities to stay ahead in the dynamic digital marketing landscape.

What you’ll bring: The Ingredients

  • 7+ years of experience in performance marketing, with proven leadership in a fast-paced DTC or e-commerce environment.
  • Strong track record managing paid media budgets and scaling customer acquisition efficiently.
  • Deep experience with Meta Ads, Google Ads, YouTube, and programmatic platforms.
  • Proficiency in AI-powered marketing tools and creative automation platforms.
  • Strategic mindset with the ability to zoom in on data and zoom out to vision.
  • Passion for data-informed storytelling and testing-led growth.
  • Strong project management and cross-functional collaboration skills.
  • Fluent in English; additional European languages a plus.

Above all, we are looking for people who will make Factor better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.

What we offer: The Toppings

Compensation & Financial Wellbeing

    • Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
    • Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA. 
    • You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Detailhandel pension scheme (2026 rate 24.75%; employer pays 18.5625%, employee pays 6.1875%).

Health & Wellbeing

    • Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp.
    • Get a 7,5% discount on additional health insurance at Zilveren Kruis in 2026.

Flexibility & Work-Life

    • Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.45 daily remote work allowance.
    • Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total).
    • Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel.
    • Eligible employees can work from another country for up to 8 weeks per year.

Career & Development

    • Grow with our "Learning Never Stops" mindset:  access internal/external opportunities, and join our cross-market mentoring program.
    • A dedicated annual budget to help you keep learning, developing new skills, and growing your career.

Culture & Environment

    • Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

#factor

#JD1008

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About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. 

HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day.

Making dinner a delicious achievement – not just another meal – takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry.

Our offices across the globe from New York to Berlin, London to Sydney are filled with more than 7,000 high-performing and ambitious talents from over 70 countries. We’re always looking for new ingredients to spice up our recipe, so join us now!

See all jobs at HelloFresh →

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